Generac Power Systems Inc.
Senior Product Manager, Marketing Technology
Generac Power Systems Inc., Pewaukee, Wisconsin, United States, 53072
Senior Product Manager, Marketing Technology Join to apply for the
Senior Product Manager, Marketing Technology
role at
Generac Power Systems Inc. Senior Product Manager, Marketing Technology 1 week ago Be among the first 25 applicants Join to apply for the
Senior Product Manager, Marketing Technology
role at
Generac Power Systems Inc. Get AI-powered advice on this job and more exclusive features. The Senior Digital Product Manager will be responsible for leading digital experience strategy for a large business unit or complex solution to find efficiencies and ensure scalable approaches. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation.
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.
Position Overview
Generac Power Systems is seeking a highly collaborative and technically savvy
Senior Product Manager
to manage and improve the Marketing tech stack to support our personalization transformation. This role will be instrumental in shaping how Generac engages with consumers across the customer lifecycle—from acquisition to loyalty. Looking for a leader with a bias for action and a drive to continuously improve and innovate.
Key Responsibilities
Product/Martech Ownership: Influence the roadmap and establish the business requirements for CRM-related initiatives, such as single view of the consumer and capabilities to support omnichannel campaign orchestration and the company’s personalization transformation. Stay current on new product features for existing Martech platforms and lead change management and adoption. Prioritize & Document Use Cases: Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify and document critical use cases that require new capabilities. Identifies needs and pain points of users and translates them into detailed user stories that capture the business objective, needs, and can be understood by IT as part of the PI Planning process for Marketing.
Cross-Functional Leadership:
Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to deliver seamless, data-driven consumer experiences. Provides solutions to issues in creative and effective ways.
Voice of the Customer: Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.
Qualifications
Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge 8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry. Proven success managing large scale data initiatives, preferably MDM or single view of the consumer. Passion for creating exceptional user experiences. Excellent analytical, problem solving, negotiation, and decision making skills. Excellent communication and stakeholder management skills. Ability to explain technical solutions in a simple way for non-technical partners. Strong technical skills and experience working with IT in an agile environment. Familiarity with data privacy regulations (e.g., GDPR, CCPA) is a plus. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionProduct Management and Marketing IndustriesBuilding Materials Referrals increase your chances of interviewing at Generac Power Systems Inc. by 2x Get notified about new Senior Product Manager jobs in
Pewaukee, WI . Senior Product Manager, Stationary Diesel Industrial Generators Greater Milwaukee $89,390.00-$153,240.00 2 weeks ago Senior Product Manager – Stationary Diesel Industrial GeneratorsSenior Product Manager, Marketing TechnologyProduct Owner for Adobe CJA, AEP, and Target Milwaukee, WI $88,100.00-$110,100.00 9 hours ago Menomonee Falls, WI $158,249.97-$232,099.95 1 week ago Senior Account Manager, Digital Marketing Agency Milwaukee, WI $67,000.00-$85,000.00 17 hours ago Milwaukee, WI $120,000.00-$160,000.00 20 hours ago Milwaukee, WI $100,000.00-$150,000.00 20 hours ago Senior Manager, Strategic Pricing and Value Realization - Residential We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Product Manager, Marketing Technology
role at
Generac Power Systems Inc. Senior Product Manager, Marketing Technology 1 week ago Be among the first 25 applicants Join to apply for the
Senior Product Manager, Marketing Technology
role at
Generac Power Systems Inc. Get AI-powered advice on this job and more exclusive features. The Senior Digital Product Manager will be responsible for leading digital experience strategy for a large business unit or complex solution to find efficiencies and ensure scalable approaches. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation.
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.
Position Overview
Generac Power Systems is seeking a highly collaborative and technically savvy
Senior Product Manager
to manage and improve the Marketing tech stack to support our personalization transformation. This role will be instrumental in shaping how Generac engages with consumers across the customer lifecycle—from acquisition to loyalty. Looking for a leader with a bias for action and a drive to continuously improve and innovate.
Key Responsibilities
Product/Martech Ownership: Influence the roadmap and establish the business requirements for CRM-related initiatives, such as single view of the consumer and capabilities to support omnichannel campaign orchestration and the company’s personalization transformation. Stay current on new product features for existing Martech platforms and lead change management and adoption. Prioritize & Document Use Cases: Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify and document critical use cases that require new capabilities. Identifies needs and pain points of users and translates them into detailed user stories that capture the business objective, needs, and can be understood by IT as part of the PI Planning process for Marketing.
Cross-Functional Leadership:
Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to deliver seamless, data-driven consumer experiences. Provides solutions to issues in creative and effective ways.
Voice of the Customer: Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.
Qualifications
Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge 8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry. Proven success managing large scale data initiatives, preferably MDM or single view of the consumer. Passion for creating exceptional user experiences. Excellent analytical, problem solving, negotiation, and decision making skills. Excellent communication and stakeholder management skills. Ability to explain technical solutions in a simple way for non-technical partners. Strong technical skills and experience working with IT in an agile environment. Familiarity with data privacy regulations (e.g., GDPR, CCPA) is a plus. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionProduct Management and Marketing IndustriesBuilding Materials Referrals increase your chances of interviewing at Generac Power Systems Inc. by 2x Get notified about new Senior Product Manager jobs in
Pewaukee, WI . Senior Product Manager, Stationary Diesel Industrial Generators Greater Milwaukee $89,390.00-$153,240.00 2 weeks ago Senior Product Manager – Stationary Diesel Industrial GeneratorsSenior Product Manager, Marketing TechnologyProduct Owner for Adobe CJA, AEP, and Target Milwaukee, WI $88,100.00-$110,100.00 9 hours ago Menomonee Falls, WI $158,249.97-$232,099.95 1 week ago Senior Account Manager, Digital Marketing Agency Milwaukee, WI $67,000.00-$85,000.00 17 hours ago Milwaukee, WI $120,000.00-$160,000.00 20 hours ago Milwaukee, WI $100,000.00-$150,000.00 20 hours ago Senior Manager, Strategic Pricing and Value Realization - Residential We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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