Insight Global
Sr. Manager, Marketing & Creative Strategy
Insight Global, Stamford, Connecticut, United States, 06925
Overview
Insight Global is seeking a Senior Manager, Marketing & Creative Strategy to support its Upsell and Upgrade team by leading the execution of customer-facing marketing campaigns. This role focuses on enhancing existing customer packages through targeted communications such as email, direct mail, bill messaging, and sales support materials. The ideal candidate will have extensive experience working with advertising agencies, guiding them through the creative development process to ensure campaign visuals and messaging align with strategic goals. While not responsible for generating new projects, this person will manage and refine existing initiatives, ensuring consistency and quality across all deliverables. They will collaborate with internal strategy and execution teams, lead creative direction, and ensure that all content clearly communicates the intended value to customers. This is a 6-month ongoing contract and pays $57-62hr.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Responsibilities
Lead the execution of customer-facing marketing campaigns for Upsell and Upgrade initiatives. Manage and refine existing campaigns to ensure consistency and quality across all deliverables. Guide advertising agencies through creative development to align visuals and messaging with strategic goals. Collaborate with internal strategy and execution teams and lead creative direction to clearly communicate value to customers. Create and implement select internal tactics that support integrated CRM and marketing communications efforts.
Qualifications
10+ years of experience in marketing, creative strategy, or campaign management Experience working with advertising agencies, including briefing and guiding them through integrated campaigns Strong background in customer-facing marketing campaigns, especially in subscription-based services Experience with emails, direct mail, messages printed on bills, etc. Ability to translate strategy into creative execution, ensuring alignment with brand standards Experience with creative briefs for marketing campaigns Oversee daily project operations and align with stakeholders to ensure smooth execution and brand consistency People management experience Bachelors degree required Understanding of subscription-based services Familiarity with CRM and upsell/upgrade marketing tactics Experience working with advertising agencies
Contract & Compensation
6-month ongoing contract; pay rate $57-62/hour.
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Insight Global is seeking a Senior Manager, Marketing & Creative Strategy to support its Upsell and Upgrade team by leading the execution of customer-facing marketing campaigns. This role focuses on enhancing existing customer packages through targeted communications such as email, direct mail, bill messaging, and sales support materials. The ideal candidate will have extensive experience working with advertising agencies, guiding them through the creative development process to ensure campaign visuals and messaging align with strategic goals. While not responsible for generating new projects, this person will manage and refine existing initiatives, ensuring consistency and quality across all deliverables. They will collaborate with internal strategy and execution teams, lead creative direction, and ensure that all content clearly communicates the intended value to customers. This is a 6-month ongoing contract and pays $57-62hr.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Responsibilities
Lead the execution of customer-facing marketing campaigns for Upsell and Upgrade initiatives. Manage and refine existing campaigns to ensure consistency and quality across all deliverables. Guide advertising agencies through creative development to align visuals and messaging with strategic goals. Collaborate with internal strategy and execution teams and lead creative direction to clearly communicate value to customers. Create and implement select internal tactics that support integrated CRM and marketing communications efforts.
Qualifications
10+ years of experience in marketing, creative strategy, or campaign management Experience working with advertising agencies, including briefing and guiding them through integrated campaigns Strong background in customer-facing marketing campaigns, especially in subscription-based services Experience with emails, direct mail, messages printed on bills, etc. Ability to translate strategy into creative execution, ensuring alignment with brand standards Experience with creative briefs for marketing campaigns Oversee daily project operations and align with stakeholders to ensure smooth execution and brand consistency People management experience Bachelors degree required Understanding of subscription-based services Familiarity with CRM and upsell/upgrade marketing tactics Experience working with advertising agencies
Contract & Compensation
6-month ongoing contract; pay rate $57-62/hour.
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