Ripple Street Inc.
Ripple Street Inc. is hiring: Marketing Manager in New York
Ripple Street Inc., New York, NY, US, 10261
Position Overview
Now Hiring: Demand Generation Marketing Manager
Location: New York, NY
Schedule: 4 days/week onsite; 1 day remote
Pay: $80,000 - $105,000
Why Join Ripple Street?
Ripple Street is a consumer product discovery platform that connects brands with their next best fans through immersive in-home experiences. We lead the market by delivering results-driven engagement programs that generate product trials, content, reviews, and ultimately, loyal customers. At Ripple Street, we build not only innovative programs but also a community of marketers and consumers bonded by authentic experiences. Join a team where innovation drives impact and your work is visible, valued, and celebrated.
Your Role as Demand Generation Marketing Manager:
As a Demand Generation Marketing Manager, you'll lead the strategy and execution of high-performing B2B marketing campaigns that generate qualified leads and accelerate pipeline. Reporting directly to the CMO, this role is highly cross-functional and offers an exciting opportunity to shape revenue-driving programs from the ground up. You'll own performance across key channels-from email to paid media to events-and collaborate across teams to convert insights into action and campaigns into growth.
Key Responsibilities:
Demand Generation & Campaign Strategy
• Key Competencies:
View our case studies to learn how Ripple Street's programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales: https://about.ripplestreet.com/case-studies
For more information, visit https://about.ripplestreet.com.
Pay Range
USD $80,000.00 - USD $105,000.00 /Yr.
Now Hiring: Demand Generation Marketing Manager
Location: New York, NY
Schedule: 4 days/week onsite; 1 day remote
Pay: $80,000 - $105,000
Why Join Ripple Street?
Ripple Street is a consumer product discovery platform that connects brands with their next best fans through immersive in-home experiences. We lead the market by delivering results-driven engagement programs that generate product trials, content, reviews, and ultimately, loyal customers. At Ripple Street, we build not only innovative programs but also a community of marketers and consumers bonded by authentic experiences. Join a team where innovation drives impact and your work is visible, valued, and celebrated.
Your Role as Demand Generation Marketing Manager:
As a Demand Generation Marketing Manager, you'll lead the strategy and execution of high-performing B2B marketing campaigns that generate qualified leads and accelerate pipeline. Reporting directly to the CMO, this role is highly cross-functional and offers an exciting opportunity to shape revenue-driving programs from the ground up. You'll own performance across key channels-from email to paid media to events-and collaborate across teams to convert insights into action and campaigns into growth.
Key Responsibilities:
Demand Generation & Campaign Strategy
- Build and execute integrated programs across email, digital, paid, and events
- Own campaign strategy from awareness through opportunity stages
- Partner with Sales to segment audiences and optimize engagement
- Manage lead scoring, nurturing, and marketing automation workflows
- Analyze campaign performance and report on pipeline and ROI
- Understand our buyer personas and develop value-driven messaging
- Collaborate on content creation-landing pages, eBooks, ads, case studies
- Ensure campaign messaging aligns to buyer needs and business goals
- Build scalable tracking and reporting infrastructure
- Maintain HubSpot and data integrity across marketing systems
- Evaluate new tools and tactics to improve efficiency and conversion
- Create sales-ready tools such as email templates, one-pagers, and decks
- Partner closely with Sales to align KPIs and drive pipeline progression
- Foster tight feedback loops and collaborative campaign planning
• Key Competencies:
- Analytical and results-oriented with a deep understanding of full-funnel B2B marketing
- Creative problem solver who knows how to scale impact through campaigns
- Strong communicator and collaborator with experience in fast-paced teams
- 3+ years of B2B marketing experience focused on demand generation or growth
- Proven success delivering qualified pipeline and campaign ROI
- Hands-on experience with HubSpot, Salesforce, and marketing automation tools
- Proficiency in Excel, PowerPoint, and campaign performance dashboards
View our case studies to learn how Ripple Street's programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales: https://about.ripplestreet.com/case-studies
For more information, visit https://about.ripplestreet.com.
Pay Range
USD $80,000.00 - USD $105,000.00 /Yr.