Arkansas Staffing
STRATEGIC MARKETING & COMMUNICATIONS MANAGER
Arkansas Staffing, San Francisco, California, United States, 94199
Strategic Marketing & Communications Manager
San Francisco International Airport (SFO), an enterprise department of the City and County of San Francisco, has a workforce of approximately 1,900 City employees and is committed to being a diverse, equitable, and inclusive employer. SFO is more than an airportwe are a dynamic organization where employees collaborate with a wide range of stakeholders to support global travel, economic development, and public service. We are recognized as a leader in environmental sustainability, equity, and forward-thinking infrastructure, and continue to be at the forefront of transforming the travel experience. Our mission is to deliver an airport experience where people and our planet come first. Under general administrative direction and reporting to the Assistant Director of Marketing & Communications, the Strategic Marketing & Communications Manager sets the strategy and plans for Consumer Marketing, Internal Communications Content Development, and the Social Media program. This position leads their team to deliver on the plans and is responsible for developing and executing marketing and communications strategy, objectives, plans, and budgets for assigned projects including but not limited to consumer marketing programs (e.g. airline, concessions, parking), internal communications, social media programs, email marketing programs, and advertising planning. This position is also responsible for administrative functions such as operational logistics for marketing and communications activities, budgeting, generating reports, inventory control, purchasing, and contract management. This role demands a strong leader capable of driving strategic initiatives, fostering collaboration, and delivering impactful marketing and communications programs. You are excited about this opportunity because you will: Lead strategic marketing research efforts to inform marketing initiatives and oversee collection and analysis of quantitative and qualitative data, including survey design, audience segmentation, brand awareness tracking, and service needs assessment for the assigned programs Develop, execute and oversee campaign strategy and creative development, including media planning, public engagement initiatives, and A/B testing to optimize media spend and creative content Oversee consumer marketing programs, including developing creative briefs, budgets, timelines, and implementation schedules for agencies and staff as well as identifying, tracking, and reporting on key performance indicators Develop and implement internal communication strategies to keep employees and airport workers informed and engaged Collaborate with internal departments and external partners to ensure research and marketing strategies support the Airport's programmatic goals Partner with airport leadership and key contributors to align internal messaging with the Airport's vision and values; coordinate with Airport Director on Executive Communications Oversee the creation of award-winning digital, video, print, and presentation materials that advance the Airport's brand and messaging Manage marketing and communications technologyevaluate SaaS tools, administer subscriptions, and integrate platforms to enhance content, analytics, and workflow efficiency Plan and execute public events and facility activations and logistics (e.g., facility openings, milestone celebrations, in-terminal programs), including all logistics, sign installations, and vendor coordination Manage MarCom budgets and contract administration, including RFP/SOW development, budget forecasting, invoice approvals, and oversight of professional services and staffing allocations Oversee legal and compliance activities, ensuring adherence to applicable laws, regulations, Digital Access & Inclusion Standards, and language translation and accessibility requirements Provide leadership and mentorship to the marketing and communications team, setting objectives, monitoring performance, and driving continuous improvement Minimum Qualifications: Education: Possession of a bachelor's degree from an accredited college or university; AND Experience: Five (5) years of progressively responsible experience in marketing and/or public relations in either public or private sectors, of which 3 years must include experience supervising professionals. Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. Desirable Qualifications: Five (5) years of management experience working in the aviation/airport industry including strategic planning, resource allocation, leadership techniques, production methods, and coordination of people and resources. Five (5) years of experience with media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Excellent oral and written communication skills. Five (5) years of experience working and communicating with diverse cultural backgrounds. Five (5) years of experience with marketing strategies and tactics for international and domestic markets. Verification Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications. Note: Falsifying one's education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco. All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications. Selection Procedures After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following: Supplemental Questionnaire Evaluation (Weight: 100%) Candidates who meet the minimum qualifications will be sent a Supplemental Questionnaire. The Supplemental Questionnaire is designed to measure the knowledge, skills and abilities required for this position. All candidates' responses to the Supplemental Questionnaire are subject to verification. All relevant experience, education and/or training must be included in the responses in order to be reviewed in the rating process. A passing score on the Supplemental Questionnaire must be achieved in order to be placed/ranked on the eligible list. The hiring department may administer additional position-specific selection procedures prior to making final hiring decisions. HOW TO APPLY Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process. Select the "I'm Interested" button and follow instructions on the screen Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up to date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com). Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received. If you have any questions regarding this recruitment or application process, please contact exam analyst Sandra Aguayo at Sandra.Aguayo@flysfo.com. Recruitment ID: RTF0157504- 01110876 The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.
San Francisco International Airport (SFO), an enterprise department of the City and County of San Francisco, has a workforce of approximately 1,900 City employees and is committed to being a diverse, equitable, and inclusive employer. SFO is more than an airportwe are a dynamic organization where employees collaborate with a wide range of stakeholders to support global travel, economic development, and public service. We are recognized as a leader in environmental sustainability, equity, and forward-thinking infrastructure, and continue to be at the forefront of transforming the travel experience. Our mission is to deliver an airport experience where people and our planet come first. Under general administrative direction and reporting to the Assistant Director of Marketing & Communications, the Strategic Marketing & Communications Manager sets the strategy and plans for Consumer Marketing, Internal Communications Content Development, and the Social Media program. This position leads their team to deliver on the plans and is responsible for developing and executing marketing and communications strategy, objectives, plans, and budgets for assigned projects including but not limited to consumer marketing programs (e.g. airline, concessions, parking), internal communications, social media programs, email marketing programs, and advertising planning. This position is also responsible for administrative functions such as operational logistics for marketing and communications activities, budgeting, generating reports, inventory control, purchasing, and contract management. This role demands a strong leader capable of driving strategic initiatives, fostering collaboration, and delivering impactful marketing and communications programs. You are excited about this opportunity because you will: Lead strategic marketing research efforts to inform marketing initiatives and oversee collection and analysis of quantitative and qualitative data, including survey design, audience segmentation, brand awareness tracking, and service needs assessment for the assigned programs Develop, execute and oversee campaign strategy and creative development, including media planning, public engagement initiatives, and A/B testing to optimize media spend and creative content Oversee consumer marketing programs, including developing creative briefs, budgets, timelines, and implementation schedules for agencies and staff as well as identifying, tracking, and reporting on key performance indicators Develop and implement internal communication strategies to keep employees and airport workers informed and engaged Collaborate with internal departments and external partners to ensure research and marketing strategies support the Airport's programmatic goals Partner with airport leadership and key contributors to align internal messaging with the Airport's vision and values; coordinate with Airport Director on Executive Communications Oversee the creation of award-winning digital, video, print, and presentation materials that advance the Airport's brand and messaging Manage marketing and communications technologyevaluate SaaS tools, administer subscriptions, and integrate platforms to enhance content, analytics, and workflow efficiency Plan and execute public events and facility activations and logistics (e.g., facility openings, milestone celebrations, in-terminal programs), including all logistics, sign installations, and vendor coordination Manage MarCom budgets and contract administration, including RFP/SOW development, budget forecasting, invoice approvals, and oversight of professional services and staffing allocations Oversee legal and compliance activities, ensuring adherence to applicable laws, regulations, Digital Access & Inclusion Standards, and language translation and accessibility requirements Provide leadership and mentorship to the marketing and communications team, setting objectives, monitoring performance, and driving continuous improvement Minimum Qualifications: Education: Possession of a bachelor's degree from an accredited college or university; AND Experience: Five (5) years of progressively responsible experience in marketing and/or public relations in either public or private sectors, of which 3 years must include experience supervising professionals. Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. Desirable Qualifications: Five (5) years of management experience working in the aviation/airport industry including strategic planning, resource allocation, leadership techniques, production methods, and coordination of people and resources. Five (5) years of experience with media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Excellent oral and written communication skills. Five (5) years of experience working and communicating with diverse cultural backgrounds. Five (5) years of experience with marketing strategies and tactics for international and domestic markets. Verification Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications. Note: Falsifying one's education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco. All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications. Selection Procedures After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following: Supplemental Questionnaire Evaluation (Weight: 100%) Candidates who meet the minimum qualifications will be sent a Supplemental Questionnaire. The Supplemental Questionnaire is designed to measure the knowledge, skills and abilities required for this position. All candidates' responses to the Supplemental Questionnaire are subject to verification. All relevant experience, education and/or training must be included in the responses in order to be reviewed in the rating process. A passing score on the Supplemental Questionnaire must be achieved in order to be placed/ranked on the eligible list. The hiring department may administer additional position-specific selection procedures prior to making final hiring decisions. HOW TO APPLY Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process. Select the "I'm Interested" button and follow instructions on the screen Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up to date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com). Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received. If you have any questions regarding this recruitment or application process, please contact exam analyst Sandra Aguayo at Sandra.Aguayo@flysfo.com. Recruitment ID: RTF0157504- 01110876 The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.