Thompson Industrial Services
B2B & Industrial Content Marketing Manager
Thompson Industrial Services, Nashville, Tennessee, United States, 37247
Overview
About INDUSTRIAL INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business unitsIndustrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production). B2B Content Marketing Manager We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketingand have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)wed love to meet you. Responsibilities
Content Strategy & Planning: Collaborate with Leadership to define robust content strategies tailored to B2B manufacturing and technical audiences. Editorial Planning: Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media. Research & Discovery: Conduct industry research, content audits, competitor analysis, and SME interviews to ensure deep understanding of client markets. Performance Metrics: Set clear KPIs (traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements. Team Leadership & Expansion: Build & manage talent (in-house and freelance) to meet evolving client needs; provide briefs, outlines, and direction for all deliverables; review drafts for brand consistency and quality. Process Optimization: Refine templates, workflows, and collaboration tools; stay abreast of emerging content marketing technologies (including AI-driven solutions). Resource Management: Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed. Content Creation & Execution: Hands-on writing for select clients (blogs, landing pages, white papers, eBooks); translate complex subjects into compelling narratives for B2B buyers, engineers, and decision-makers. Creative Collaboration: Work with Creative Team and Industrial Studios to craft cohesive storylines and produce multimedia content. Distribution & Optimization: Collaborate with Integrated Marketing and Media teams to distribute content; implement on-page SEO and keyword strategies; track performance and adjust to improve ROI. Innovation & Thought Leadership: Experiment with new formats and platforms; support persona development, brand positioning, and broader marketing strategy. Industry Expertise: Serve as a subject matter expert on industrial/manufacturing marketing, sharing insights internally and with clients. Qualifications
5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors. Proven success in multi-channel content strategy from ideation to post-campaign analysis. Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy. Experience building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities. Proficiency in SEO principles, analytics tools, and marketing automation platforms. Strong organizational and project management skills, with the ability to prioritize competing deadlines. Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process. Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired. Why Join INDUSTRIAL?
Make a Meaningful Impact: Craft stories that fuel growth for industrial and manufacturing businesses. Team-Centric Culture: Positive work environment with support, challenge, and empowerment. Opportunities for Growth: Ongoing professional development, leading-edge marketing tech, and mentoring. Work with Purpose: Combine creativity with insights to help real-world industrial businesses thrive. Award-Winning Workplace: Recognized for excellence and growth, with a culture of celebration and support.
#J-18808-Ljbffr
About INDUSTRIAL INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business unitsIndustrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production). B2B Content Marketing Manager We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketingand have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)wed love to meet you. Responsibilities
Content Strategy & Planning: Collaborate with Leadership to define robust content strategies tailored to B2B manufacturing and technical audiences. Editorial Planning: Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media. Research & Discovery: Conduct industry research, content audits, competitor analysis, and SME interviews to ensure deep understanding of client markets. Performance Metrics: Set clear KPIs (traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements. Team Leadership & Expansion: Build & manage talent (in-house and freelance) to meet evolving client needs; provide briefs, outlines, and direction for all deliverables; review drafts for brand consistency and quality. Process Optimization: Refine templates, workflows, and collaboration tools; stay abreast of emerging content marketing technologies (including AI-driven solutions). Resource Management: Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed. Content Creation & Execution: Hands-on writing for select clients (blogs, landing pages, white papers, eBooks); translate complex subjects into compelling narratives for B2B buyers, engineers, and decision-makers. Creative Collaboration: Work with Creative Team and Industrial Studios to craft cohesive storylines and produce multimedia content. Distribution & Optimization: Collaborate with Integrated Marketing and Media teams to distribute content; implement on-page SEO and keyword strategies; track performance and adjust to improve ROI. Innovation & Thought Leadership: Experiment with new formats and platforms; support persona development, brand positioning, and broader marketing strategy. Industry Expertise: Serve as a subject matter expert on industrial/manufacturing marketing, sharing insights internally and with clients. Qualifications
5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors. Proven success in multi-channel content strategy from ideation to post-campaign analysis. Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy. Experience building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities. Proficiency in SEO principles, analytics tools, and marketing automation platforms. Strong organizational and project management skills, with the ability to prioritize competing deadlines. Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process. Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired. Why Join INDUSTRIAL?
Make a Meaningful Impact: Craft stories that fuel growth for industrial and manufacturing businesses. Team-Centric Culture: Positive work environment with support, challenge, and empowerment. Opportunities for Growth: Ongoing professional development, leading-edge marketing tech, and mentoring. Work with Purpose: Combine creativity with insights to help real-world industrial businesses thrive. Award-Winning Workplace: Recognized for excellence and growth, with a culture of celebration and support.
#J-18808-Ljbffr