Greenworks Tools
Senior Digital & Ecommerce Marketing Manager Mooresville, NC
Greenworks Tools, Mooresville, North Carolina, United States, 28115
Overview
Senior Digital & Ecommerce Marketing Manager
Mooresville, NC Position Summary
This role is for a
digital marketer
who thrives on building campaigns that perform, optimizes, and uses marketing technology to fuel growth. This individual will be responsible for
developing and executing digital strategies across paid media, affiliate, and CRM (email, SMS, push)
while constantly identifying new ways to drive
incremental revenue
through innovation and channel optimization. You will also play a pivotal role in evaluating and leveraging
MarTech platforms and tools , and in the long run, lead our transition toward
fully in-house media and affiliate operations . This is a high-impact role for someone who can balance creativity, channel mastery, and performance measurement. Essential Duties and Responsibilities
Build and lead
cross-channel digital marketing strategies
that align with business goals including acquisition, engagement, retention, and revenue growth. Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels. Map out and manage a
rolling digital campaign calendar
aligned with product launches, seasonal promotions, and brand initiatives. Forecast performance and build business cases for digital programs to support leadership decision-making. Own strategy and execution across
paid search, shopping, display, video, and retargeting Platforms include
Google, Meta, TikTok, Pinterest, Microsoft, LinkedIn , and emerging channels Develop and refine audience segmentation, creative testing, and funnel optimization Manage performance agency (or internal execution) to hit ROAS, CAC, and LTV goals Collaborate with content and UX to improve ad-to-site conversion performance Manage, own and handle
Google paid, Meta paid business suites
along with owning media budgets and ensure proper pacing, bid management, and funnel-based attribution. Own
affiliate program strategy
and work with external agencies to help meet program objectives. Manage affiliate programs (Rakuten, ShareASale, etc.), including promotions, commissions, and product focus Launch and optimize campaigns for affiliate-deal sites (e.g., Slickdeals), influencers, and creator partners Track attribution and partner ROI with GA4, UTM tagging, and platform dashboards Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention. Use behavioral and transactional data to power segmentation and personalized journeys. Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar. Use
Google Analytics 4 , Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly. Build test-and-learn frameworks to optimize spend and scale what works Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes. Own day-to-day use of MarTech tools (Attentive, Salesforce, etc) and recommend enhancements to support scaling. Autonomous Leader : Thrive in a high-impact role with the ability to independently drive the digital & ecommerce marketing function across a multi-channel digital ecosystem. Team Development : Coaches, mentors, and empowers team members to grow their skills, take ownership, and deliver high-quality work. Strategic Thinker : Ability to balance big-picture vision with hands-on execution, adapting quickly in a fast-paced environment. Excellent Communicator : Strong presentation and storytelling skills to effectively convey design rationale to diverse audiences. Problem Solver : Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences. Cross-Functional Leadership : Collaborates seamlessly across departments, advocating for the digital team while supporting company-wide priorities. Bachelors degree in Marketing, Business, or related field for Ecommerce brands. 58+ years
of digital marketing experience, including direct ownership of paid, affiliates lifecycle channels. Experience with
GA4 , campaign performance tracking, and optimization. Strong knowledge of
Shopify , GA4, UTM tracking, and digital media metrics (ROAS, CPA, CTR, LTV) Familiarity with email/SMS platforms ( Salesforce ,
Attentive
and
Rakuten ) and affiliate tools Team player that works cross functionally across a company Experience with Salesforce marketing cloud, Intelligence studio Ability to thrive in a
fast-paced, data-driven environment
with shifting priorities and high ownership. Compensation and Benefits
Health, dental, and vision coverage 401k company match plan Paid sick, personal, and vacation time EEO Notice
Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities. #J-18808-Ljbffr
Senior Digital & Ecommerce Marketing Manager
Mooresville, NC Position Summary
This role is for a
digital marketer
who thrives on building campaigns that perform, optimizes, and uses marketing technology to fuel growth. This individual will be responsible for
developing and executing digital strategies across paid media, affiliate, and CRM (email, SMS, push)
while constantly identifying new ways to drive
incremental revenue
through innovation and channel optimization. You will also play a pivotal role in evaluating and leveraging
MarTech platforms and tools , and in the long run, lead our transition toward
fully in-house media and affiliate operations . This is a high-impact role for someone who can balance creativity, channel mastery, and performance measurement. Essential Duties and Responsibilities
Build and lead
cross-channel digital marketing strategies
that align with business goals including acquisition, engagement, retention, and revenue growth. Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels. Map out and manage a
rolling digital campaign calendar
aligned with product launches, seasonal promotions, and brand initiatives. Forecast performance and build business cases for digital programs to support leadership decision-making. Own strategy and execution across
paid search, shopping, display, video, and retargeting Platforms include
Google, Meta, TikTok, Pinterest, Microsoft, LinkedIn , and emerging channels Develop and refine audience segmentation, creative testing, and funnel optimization Manage performance agency (or internal execution) to hit ROAS, CAC, and LTV goals Collaborate with content and UX to improve ad-to-site conversion performance Manage, own and handle
Google paid, Meta paid business suites
along with owning media budgets and ensure proper pacing, bid management, and funnel-based attribution. Own
affiliate program strategy
and work with external agencies to help meet program objectives. Manage affiliate programs (Rakuten, ShareASale, etc.), including promotions, commissions, and product focus Launch and optimize campaigns for affiliate-deal sites (e.g., Slickdeals), influencers, and creator partners Track attribution and partner ROI with GA4, UTM tagging, and platform dashboards Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention. Use behavioral and transactional data to power segmentation and personalized journeys. Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar. Use
Google Analytics 4 , Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly. Build test-and-learn frameworks to optimize spend and scale what works Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes. Own day-to-day use of MarTech tools (Attentive, Salesforce, etc) and recommend enhancements to support scaling. Autonomous Leader : Thrive in a high-impact role with the ability to independently drive the digital & ecommerce marketing function across a multi-channel digital ecosystem. Team Development : Coaches, mentors, and empowers team members to grow their skills, take ownership, and deliver high-quality work. Strategic Thinker : Ability to balance big-picture vision with hands-on execution, adapting quickly in a fast-paced environment. Excellent Communicator : Strong presentation and storytelling skills to effectively convey design rationale to diverse audiences. Problem Solver : Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences. Cross-Functional Leadership : Collaborates seamlessly across departments, advocating for the digital team while supporting company-wide priorities. Bachelors degree in Marketing, Business, or related field for Ecommerce brands. 58+ years
of digital marketing experience, including direct ownership of paid, affiliates lifecycle channels. Experience with
GA4 , campaign performance tracking, and optimization. Strong knowledge of
Shopify , GA4, UTM tracking, and digital media metrics (ROAS, CPA, CTR, LTV) Familiarity with email/SMS platforms ( Salesforce ,
Attentive
and
Rakuten ) and affiliate tools Team player that works cross functionally across a company Experience with Salesforce marketing cloud, Intelligence studio Ability to thrive in a
fast-paced, data-driven environment
with shifting priorities and high ownership. Compensation and Benefits
Health, dental, and vision coverage 401k company match plan Paid sick, personal, and vacation time EEO Notice
Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities. #J-18808-Ljbffr