Launch Potato
Principal Machine Learning Engineer, Ad Performance
Launch Potato, Kansas City, Kansas, United States, 66115
Overview
Principal Machine Learning Engineer, Ad Performance Launch Potato Join to apply for the
Principal Machine Learning Engineer, Ad Performance
role at
Launch Potato . WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY:
$160,000 to $250,000 per year, paid semi-monthly. MUST HAVE: Expertise building ML systems with deep expertise in large-scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0?1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models EXPERIENCE:
10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization YOUR ROLE Establish the technical vision for personalization at Launch Potato, solving the companys most complex ML challenges and influencing strategy, architecture, and innovation across teams. OUTCOMES Define company-wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability Represent Launch Potatos technical brand externally through speaking engagements, open source contributions, or publications Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems COMPETENCIES Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with a strong understanding of product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Expert-Level Execution: Translates research insights into production-ready solutions. Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar for the entire organization. External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation. Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Want to accelerate your career?
Apply now! We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Status
This listing includes multiple related postings for Senior/Principal ML Engineer roles in Ad Performance and Recommendation Systems across locations; dates shown reflect application activity. Note:
This description includes references to Seniority level, Employment type, Job function, and Industries as listed in the original content. Seniority level
Director Employment type
Full-time Job function
Engineering and Information Technology Industries
Advertising Services Referrals increase your chances of interviewing at Launch Potato by 2x #J-18808-Ljbffr
Principal Machine Learning Engineer, Ad Performance Launch Potato Join to apply for the
Principal Machine Learning Engineer, Ad Performance
role at
Launch Potato . WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY:
$160,000 to $250,000 per year, paid semi-monthly. MUST HAVE: Expertise building ML systems with deep expertise in large-scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0?1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models EXPERIENCE:
10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization YOUR ROLE Establish the technical vision for personalization at Launch Potato, solving the companys most complex ML challenges and influencing strategy, architecture, and innovation across teams. OUTCOMES Define company-wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability Represent Launch Potatos technical brand externally through speaking engagements, open source contributions, or publications Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems COMPETENCIES Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with a strong understanding of product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Expert-Level Execution: Translates research insights into production-ready solutions. Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar for the entire organization. External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation. Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Want to accelerate your career?
Apply now! We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Status
This listing includes multiple related postings for Senior/Principal ML Engineer roles in Ad Performance and Recommendation Systems across locations; dates shown reflect application activity. Note:
This description includes references to Seniority level, Employment type, Job function, and Industries as listed in the original content. Seniority level
Director Employment type
Full-time Job function
Engineering and Information Technology Industries
Advertising Services Referrals increase your chances of interviewing at Launch Potato by 2x #J-18808-Ljbffr