Behind The Scenes Catering & Events is hiring: Marketing Manager in San Diego

Marketing & Social Media Manager Job Description

Location: 9888 Waples St, San Diego, CA 92121 [in-person]

Work Schedule: 40-45 hours per week

Job Overview: We are looking for an independent and strategic Marketing & Social Media Manager. This person will oversee the marketing strategy for Behind the Scenes Catering & Events, Village Vino, Blue Wave Bistro, and Destiny Coast. The Marketing & Social Media Manager will also evaluate and develop a marketing strategy based on business needs and corporate strategy to promote the Behind the Scenes services and enhance brand visibility.

Branding:

Maintain and manage consistent corporate image throughout all marketing promotions and promotional materials and product lines, both online and offline.

Digital Marketing:

• Manage website content for Behind the Scenes Catering & Events and all other related entities.

• Work with company leadership to develop branding and marketing strategies for any new business ventures.

• Develop and implement digital marketing strategies aligned with overall business goals.

• Understand SEO and SEM strategies to improve online visibility, drive traffic, and optimize campaigns.

Social Media Marketing:

• Manage social media accounts for Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistro, and any new business' that may be added.

• Demonstrate a deep understanding of Instagram, Facebook, TikTok, LinkedIn, and Pinterest, including platform-specific best practices, audience behavior, and content optimization strategies.

• Collaborate with cross functional teams to create content that will enhance brand visibility and awareness.

• Engage with influencers, media, and social media followers across all brands-Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistros, and any future businesses added to the portfolio

• Create, edit, schedule, and optimize content across social media platforms to engage with current and or new potential clients and respond to inquiries.

Content Creation:

• Attend events and work with Event Management to create and source digital content that can be used across marketing platforms.

• Capture high-quality content including event photography, styled food and beverage images, and video footage across all brands.

• Edit photo and video content to align with brand standards and campaign needs, ensuring polished and engaging visuals.

• Follow BTS content SOPs to organize, manage, and store image and video assets for efficient use across platforms.

• Create a consistent visual library by capturing behind-the-scenes moments, on-site activations, and styled shots for ongoing content needs.

• Manage the full content creation process-from pre-planning shot lists to editing and final delivery-ensuring all assets meet BTS brand guidelines.

Sales and Event Support:

• Work closely with Director of Sales to develop quarterly sales strategies that align with overall business objectives.

• This consists of strategic approach to marketing initiatives, lead generation, and customer engagement to drive sales growth.

• As well as working with the Sales Team to enhance client engagement and communication to ensure personalized, individual outreach for top clients and consistent communication for less engaged clients.

• Design and source packaging for gifting or promotional offerings, design and print materials to support

• Sales Team (business cards, thank you cards, letterhead, etc.)

• Support marketing needs for seasonal, holiday and monthly offerings as agreed with Executive Team.

• Design and source signage for events and Major Projects as needed by management.

Marketing Research:

• Conduct in-depth analysis of industry trends, emerging technologies, and competitive landscapes to identify opportunities for growth that could impact companies marketing strategies.

• Survey existing clients as needed to understand their relationship with the brand, needs, and outlook.

• Develop strategies to grow a new client base at all BTS Hospitality businesses.

PR/Media:

• Work with Director of Sales to build relationships with news and media outlets and establish Behind the Scenes Hospitality Business as a source of information on events and hospitality in the region.

• Work with Finance and HR to develop strategies to improve internal PR through channels of communication and seamless onboarding experience.

Website Maintenance & Management:

• Maintain and update website content for all brands to ensure alignment with current offerings, seasonal campaigns, and brand standards.

• Ensure consistency in visual branding, tone, and messaging across all brand websites-Behind the Scenes, Village Vino, Destiny Coast, Blue Wave Bistro, and future concepts.

• Regularly audit websites to update menus, event offerings, team changes, and imagery in line with brand guidelines.

• Collaborate with internal teams to ensure all website updates support marketing initiatives and reflect current business priorities.

• Troubleshoot and resolve basic website issues.

Reports:

• Create analytics reports for Executive Team upon request, looking into quarterly and monthly business impact, as well as trends.

Skills Required:

• Strong interpersonal oral and written skills.

• Strong knowledge of job duties and functions.

• Ability to adapt to changing demands.

• Ability to prioritize workflow resulting in efficient and accurate results.

• Self-Starter, ability to take a project from inception to completion.

• Proven sales ability from inquiry to final sales/client commitment.

• Brand-Aligned Content Production (Photo & Video)

• Visual Storytelling

• Photo & Video Editing (Adobe Suite, Canva, etc.)

• Shot List Planning & Execution

Special Projects:

Employee from time to time may be asked to work or assist on Special Large-Scale projects (i.e., Miramar Airshow, Jewel Ball, 3 Day Walk) which may include:

• Administrative tasks

• Client service tasks

• On site event management

• Or other associated duties associated with the project.