Alaska Travel Adventures, Inc. is hiring: Marketing Manager in Juneau

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At Alaska Travel Adventures, we’re passionate about sharing the breathtaking beauty and thrilling adventures of Alaska. As a leading provider of adventure tours across SE Alaska, we’re committed to providing unforgettable experiences for our guests. We pride ourselves on our friendly and knowledgeable team, sustainability, and a strong commitment to customer satisfaction. Join us and be part of an exciting and dynamic company creating memories that last a lifetime.

Alaska Travel Adventures is seeking a highly motivated and creative Marketing Manager to lead our marketing efforts and drive business growth. Located in Juneau, Alaska, this is an exciting opportunity to join a thriving adventure tour company and promote our experiences to a global audience. The ideal candidate will possess a strong understanding of digital marketing strategies, with a proven track record of success in social media marketing, online advertising, and content creation. Experience in the tour and travel industry is a plus.

Responsibilities

• Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans to achieve company goals, including increased brand awareness, lead generation, and sales growth.
• Social Media Management: Oversee all social media channels (Facebook, Instagram, TikTok, YouTube, etc.), creating engaging content, managing communities, and analyzing performance metrics.
• Online Advertising: Plan, execute, and optimize online advertising campaigns (Google Ads, social media ads, etc.) to target potential customers and drive traffic to our website.
• Content Creation: Develop high-quality and compelling content (blog posts, articles, videos, photos, infographics) to attract and engage our target audience.
• Email Marketing: Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Website Management: Oversee website content updates, SEO optimization, and user experience improvements.
• Market Research: Conduct market research to identify trends, analyze competitor activities, and understand customer needs.
• Budget Management: Work with our executive team to develop and manage the marketing budget, ensuring efficient allocation of resources.
• Performance Analysis: Track and analyze marketing campaign performance, providing regular reports and recommendations for improvement.
• Collaboration: Work closely with other departments (Sales, Operations, Customer Service) to ensure alignment and support business objectives.
• Partnership Development: Identify and cultivate relationships with key partners (travel agencies, hotels, tourism boards) to expand our reach and generate leads.
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in marketing, with a focus on digital marketing and social media. Experience must be recent (within the past 5 years).
• Proven track record of success in developing and executing marketing strategies that drive business growth.
• Expertise in social media marketing, including content creation, community management, and advertising.
• Strong understanding of online advertising platforms (Google Ads, Facebook Ads, etc.).
• Excellent writing, communication, and presentation skills.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Proficiency in marketing automation tools, CRM systems, and website analytics platforms.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for adventure travel and the outdoors.

Preferred Qualifications

• Experience in the tour and travel industry.
• Familiarity with the Alaska tourism market.
• Experience with FareHarbor and other industry tools.
• Experience with SEO best practices.
• Photography and videography skills.

Competitive salary, bonus, health insurance, paid time off, employee discounts on tours, opportunities for professional development.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Location: Juneau, AK

Salary: $80,000.00–$100,000.00