Performance Marketing Manager Job at Launch Potato in Orlando

Overview

Performance Marketing Manager at Launch Potato

Join to apply for the Performance Marketing Manager role at Launch Potato. Headquartered in South Florida with a remote-first team, Launch Potato is a profitable digital media company reaching over 30M monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We connect consumers with the world’s leading brands through data-driven content and technology.

Base salary: $85,000 - $100,000 per year. Launch Potato is a performance-driven company with future increases based on company and personal performance.

We are committed to a diverse, inclusive team and culture and are an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics.

Responsibilities

• Execute high-impact landing page and funnel tests to optimize performance across high-traffic campaigns.
• Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting for flawless execution and continuous iteration.
• Collaborate with optimization leads and cross-functional teams to move ideas quickly and reduce bottlenecks.
• Own QA and implementation of tests, ensuring accuracy and alignment with specifications.

Outcomes (Performance Expectations)

• Test Execution: Launch 2–3 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free and tracked accurately.
• Insight Documentation: Summarize test results clearly to inform future optimizations.
• Multi-Variable Analyses: Create and monitor reports tracking multiple KPIs.
• Collaboration & Handoff: Work cross-functionally to finalize inputs and prep launches efficiently.

Qualifications

• Experience: 3+ years in a performance marketing or CRO execution role. You’ve launched tests, owned QA and implementation, and collaborated with strategic leads.
• Must Have: Strong follow-through and task ownership; experience running A/B tests, QA'ing launches, and reporting on test outcomes; comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion; working knowledge of analytics platforms (e.g., Google Analytics, Looker); clear communicator who can work across Copy, Design, and Media teams; creative mindset to spot UX friction and suggest improvements based on behavior.

Compensation & Benefits

Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance.

How to Apply

Want to accelerate your career? Apply now!