Senior Go-to-Market Lead, Public Sector

We have an exciting opportunity for a Senior Public Sector Go-to-Market Lead position! This position drives strategic marketing leadership across a portfolio of high-impact, government-focused clients. Serves as the primary client advisor, aligning complex, multi-channel marketing strategies with the nuances of federal procurement, national security priorities, and public sector SaaS positioning. With deep fluency in the government ecosystem, this role leads cross-functional teams to deliver integrated go-to-market campaigns that elevate brand visibility, support contract pursuits, and achieve mission-aligned outcomes. Further, bridges client goals with executional excellence across PR, digital, content, and paid media, ensuring marketing efforts resonate within federal audiences and procurement cycles. Essential Duties & Responsibilities Serve as the senior point of contact and strategic advisor for public sector clients, ensuring marketing initiatives align with federal priorities and procurement cycles. Own the development and direction of go-to-market strategies across branding, campaign execution, and launches. Lead integrated marketing efforts across internal teams (strategy, paid media, digital, PR), connecting messaging, creative, and channel execution. Drive campaign outcomes aligned with client business goals—ranging from brand visibility and thought leadership to pursuit marketing and market repositioning. Guide cross-functional teams to deliver client results, offering strategic oversight without direct execution responsibilities. Translate complex public sector objectives into actionable marketing programs, ensuring clarity, precision, and relevance across all deliverables. Leverage deep understanding of the federal ecosystem, including key events, trade associations, and government publications. Apply experience working with national security entities, defense technology platforms, and FedRAMP-authorized SaaS providers. Provide guidance on executive visibility, thought leadership, and federal engagement strategies tailored to niche government audiences. Monitor industry trends and procurement cycles to optimize campaign timing and messaging relevance. Professional Skills and Qualifications 10+ years of experience in public sector marketing, go-to-market strategy, or agency account leadership. Demonstrated expertise in federal buying cycles, B2G marketing dynamics, and mission-focused communications. Strong background in managing integrated campaigns across PR, digital, paid media, and content marketing. Deep familiarity working with clients in software, national security, and emerging technology sectors is highly preferred. Exceptional communication, leadership, and strategic thinking skills. Proven ability to influence client stakeholders and internal teams in a fast-paced, matrixed environment. Remote office environment. Occasional travel may be required.

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