Adobe Inc.
Senior GTM Strategy Manager, Business Professionals
Adobe Inc., San Jose, California, United States, 95199
Overview
Our Company: Adobe is focused on changing the world through digital experiences. We enable people—from emerging artists to global brands—to design and deliver exceptional digital experiences across screens. We aim to hire the best and create exceptional employee experiences where everyone is respected and has access to equal opportunity. As part of the Digital Media Global GTM team, the Senior GTM Manager is the go-to expert on cross-application experiences in Acrobat. The team owns end-to-end journeys, ensuring customer interactions across surfaces and channels come together as the best customer experience possible. The role leads sophisticated, multi-channel initiatives that drive deep and meaningful engagement. A deep knowledge of digital marketing and product-led growth practices is needed for successful partnerships with cross-functional teams. We provide business-critical insights, ensure alignment of goals, and drive new initiatives globally. What you’ll Do
Obess over customer journeys, identifying opportunities to optimize experiences for free and paid customers Collaborate with analytics and data science teams to understand trends and translate insights into impactful strategies Develop initiatives with impact sizing, assumptions, risks, benefits, and a measurement plan Build collaborative relationships with partners to prioritize roadmaps and implement plans that deliver quarterly and annual sales and MAU goals Drive testing priorities across marketing and product groups with learning agendas and hypotheses to address customer and business needs Own business performance and targets, monitor initiative success, and take action to achieve business goals What you need to succeed
7+ years in marketing, software, high tech, or management consulting experience—preferably in SaaS, e-commerce, B2C product or services A customer-first approach and a desire to build outstanding experiences Exceptional communication skills with the ability to simplify complex insights into a compelling story with clear takeaways Analytical mindset with the ability to interpret data and make data-driven decisions Ability to work autonomously and collaboratively in a fast-paced, dynamic environment and adapt to shifting priorities Deep understanding of digital business models and how to test and optimize customer experiences to deliver results Strong relationship-building and negotiating skills Desire to have impact measured in real-world metrics that correlate to near-term and longer-term sales success Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives Interest in staying updated on industry best practices and emerging trends Compensation and benefits
Our compensation reflects the cost of labor across several U.S. geographic markets and is determined by location. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices
California: Fair Chance Ordinances – Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. Colorado: Application Window Notice – If this role is open to hiring in Colorado, the application window will remain open until the date stated, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific window applies and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. Adobe is proud to be an equal employment opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Adobe aims to make Adobe.com accessible to any user. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
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Our Company: Adobe is focused on changing the world through digital experiences. We enable people—from emerging artists to global brands—to design and deliver exceptional digital experiences across screens. We aim to hire the best and create exceptional employee experiences where everyone is respected and has access to equal opportunity. As part of the Digital Media Global GTM team, the Senior GTM Manager is the go-to expert on cross-application experiences in Acrobat. The team owns end-to-end journeys, ensuring customer interactions across surfaces and channels come together as the best customer experience possible. The role leads sophisticated, multi-channel initiatives that drive deep and meaningful engagement. A deep knowledge of digital marketing and product-led growth practices is needed for successful partnerships with cross-functional teams. We provide business-critical insights, ensure alignment of goals, and drive new initiatives globally. What you’ll Do
Obess over customer journeys, identifying opportunities to optimize experiences for free and paid customers Collaborate with analytics and data science teams to understand trends and translate insights into impactful strategies Develop initiatives with impact sizing, assumptions, risks, benefits, and a measurement plan Build collaborative relationships with partners to prioritize roadmaps and implement plans that deliver quarterly and annual sales and MAU goals Drive testing priorities across marketing and product groups with learning agendas and hypotheses to address customer and business needs Own business performance and targets, monitor initiative success, and take action to achieve business goals What you need to succeed
7+ years in marketing, software, high tech, or management consulting experience—preferably in SaaS, e-commerce, B2C product or services A customer-first approach and a desire to build outstanding experiences Exceptional communication skills with the ability to simplify complex insights into a compelling story with clear takeaways Analytical mindset with the ability to interpret data and make data-driven decisions Ability to work autonomously and collaboratively in a fast-paced, dynamic environment and adapt to shifting priorities Deep understanding of digital business models and how to test and optimize customer experiences to deliver results Strong relationship-building and negotiating skills Desire to have impact measured in real-world metrics that correlate to near-term and longer-term sales success Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives Interest in staying updated on industry best practices and emerging trends Compensation and benefits
Our compensation reflects the cost of labor across several U.S. geographic markets and is determined by location. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices
California: Fair Chance Ordinances – Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. Colorado: Application Window Notice – If this role is open to hiring in Colorado, the application window will remain open until the date stated, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific window applies and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. Adobe is proud to be an equal employment opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Adobe aims to make Adobe.com accessible to any user. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
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