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Launch Potato

Principal ML Engineer, Ad Performance

Launch Potato, Newark, New Jersey, us, 07175

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Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. BASE SALARY: $160,000 to $250,000 per year, paid semi-monthly Responsibilities

Establish the technical vision for personalization at Launch Potato, solving the companys most complex ML challenges and influencing strategy, architecture, and innovation across teams. Define company-wide personalization strategy and architecture, driving alignment across all ML teams. Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs. Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms). Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams. Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs. Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability. Represent Launch Potatos technical brand externally through speaking engagements, open source contributions, or publications. Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems. Qualifications

Expertise building ML systems with deep expertise in large-scale personalization. Recognized industry expertise through patents, publications, or significant product impact. Proven success architecting ML platforms serving billions of predictions in production. Demonstrated track record of 0?1 innovation in personalization or recommender systems. Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models. Experience: 10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization. Compensation & Benefits

Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Company & Culture

Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Privacy, Inclusion & Equal Opportunity

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We are proud to be an Equal Employment Opportunity company and value diversity, equity, and inclusion. Location & Seniority

Seniority level: Director Employment type: Full-time Job function: Engineering and Information Technology Industries: Advertising Services Get notified about new Machine Learning Engineer jobs in Newark, NJ. #J-18808-Ljbffr