Naviga
About Our Client
Our client is a fast-growing financial technology company that provides innovative payment processing solutions for small and medium-sized businesses. Their platform simplifies complex payment systems, reduces transaction costs, and offers real-time analytics to help business owners manage their finances more effectively. As a leader in the FinTech space, they are dedicated to empowering entrepreneurs with the tools they need to succeed in a digital-first economy.The Opportunity
Our client is seeking a strategic and creative Marketing Manager to lead all marketing initiatives and drive customer acquisition and brand growth. This pivotal role is focused on developing and executing a comprehensive marketing strategy that includes digital campaigns, content marketing, and brand development. You will be responsible for building a high-performing marketing team, managing the marketing budget, and collaborating with sales to ensure a consistent flow of qualified leads.You will be instrumental in shaping the company's market presence, driving brand awareness, and accelerating customer acquisition. This is an exciting opportunity for a leader who thrives on building a brand from the ground up and wants to make a direct impact on the company's growth in a dynamic and highly visible role.
What You Will Do
- Develop and execute a comprehensive marketing strategy to achieve ambitious growth targets and expand market leadership.
- Lead and mentor the marketing team, fostering a culture of creativity and data-driven decision-making.
- Oversee all digital marketing efforts, including SEO, SEM, social media, and email campaigns.
- Drive the creation of compelling content, including case studies, white papers, and blog posts.
- Collaborate with the sales and product teams to align marketing efforts with overall business objectives and product launches.
- Utilize data and analytics to measure campaign effectiveness, optimize marketing spend, and forecast growth.
- Act as a key brand representative, engaging with partners and industry leaders to strengthen brand presence and drive awareness.
Who You Are
- A Strategic Leader: You have a proven ability to develop and execute multi-year marketing strategies that drive significant top-line growth. You think holistically about the customer journey and how different channels can align to create a seamless experience.
- A Team Builder: You are skilled at recruiting, developing, and inspiring high-performing teams. You lead by example and empower your direct reports to achieve their full potential.
- Results-Oriented: You have a verifiable track record of exceeding marketing goals in a competitive B2B environment, with a strong focus on lead generation and customer acquisition.