Illumina
Field Marketing Lead - US West & Central
Illumina, San Diego, California, United States, 92189
Field Marketing Lead - US West & Central
Field Marketing Lead - US West & Central
role at
Illumina Join to apply for the
Field Marketing Lead - US West & Central
role at
Illumina . At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.
Position Responsibilities
Formulate the marketing plan to support Illumina’s commercial goals in the sub-region, with a strong emphasis on aligning with sales strategies and revenue targets.
Develop go-to-market strategies and drive execution with clear milestones and action plans, in close collaboration with Sales to ensure commercial success.
Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, branding, and sales enablement needs.
Partner with local Sales leadership to co-develop demand generation initiatives that directly support pipeline growth, customer acquisition, and sales acceleration.
Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams and define clear metrics for delivery and effectiveness.
Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing and Sales leadership for deployment.
Assess customer pipeline Marketing KPIs in sub-region by stage, aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (e.g., number of new customers, marketing qualified leads, opportunities).
Report on customer full pipeline health KPIs regularly with GMs, Sales, Sales Specialists, and Strategic Growth team. Adjust engagement plans to meet sub-regional business targets and maximize sales conversion.
Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing, and Sales Enablement teams.
Provide sales teams with marketing tools, content, and training to support effective customer engagement and product positioning.
Education
Bachelor’s degree in Life Sciences, Marketing, or related field required
Advanced degree (MS, PhD) preferred
MBA is a plus
Experience
Minimum of 12 years of marketing and/or sales experience in life sciences, genomics, or healthcare sectors
Proven success in strategic marketing, product launches, demand generation, and/or quota-carrying sales
Demonstrated experience working closely with sales teams to drive revenue growth
Experience working within highly matrixed, global organizations
Familiarity with genetic technologies and their clinical or research applications
Background in business strategy, product management, consulting, or commercial roles is a plus
Skills
Excellent written and verbal communication, with strong storytelling ability
Strategic thinker with a data-driven, customer-first mindset
Strong commercial acumen and understanding of sales processes and metrics
Ability to influence and build relationships across complex teams and levels
Strong organizational and project management skills
Ability to set goals, develop plans, and lead initiatives independently to drive growth
Willingness to travel up to 25%
The estimated base salary range for the Field Marketing Lead - US West & Central role in the United States is: $152,600 - $228,800. Compensation decisions are based on factors including qualifications, location, internal equity, and market data. Eligible employees may participate in bonus or commission programs and may receive equity. We offer a wide range of benefits including genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
Benefits and Equal Opportunity Illumina is committed to belonging and an inclusive environment where all employees are valued and empowered. We are an equal opportunity employer and do not discriminate based on sex, race, color, religion, national origin, age, disability, or any other protected status. Background checks are conducted on applicants with a conditional offer. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com.
Additional The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
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Field Marketing Lead - US West & Central
role at
Illumina Join to apply for the
Field Marketing Lead - US West & Central
role at
Illumina . At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.
Position Responsibilities
Formulate the marketing plan to support Illumina’s commercial goals in the sub-region, with a strong emphasis on aligning with sales strategies and revenue targets.
Develop go-to-market strategies and drive execution with clear milestones and action plans, in close collaboration with Sales to ensure commercial success.
Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, branding, and sales enablement needs.
Partner with local Sales leadership to co-develop demand generation initiatives that directly support pipeline growth, customer acquisition, and sales acceleration.
Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams and define clear metrics for delivery and effectiveness.
Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing and Sales leadership for deployment.
Assess customer pipeline Marketing KPIs in sub-region by stage, aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (e.g., number of new customers, marketing qualified leads, opportunities).
Report on customer full pipeline health KPIs regularly with GMs, Sales, Sales Specialists, and Strategic Growth team. Adjust engagement plans to meet sub-regional business targets and maximize sales conversion.
Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing, and Sales Enablement teams.
Provide sales teams with marketing tools, content, and training to support effective customer engagement and product positioning.
Education
Bachelor’s degree in Life Sciences, Marketing, or related field required
Advanced degree (MS, PhD) preferred
MBA is a plus
Experience
Minimum of 12 years of marketing and/or sales experience in life sciences, genomics, or healthcare sectors
Proven success in strategic marketing, product launches, demand generation, and/or quota-carrying sales
Demonstrated experience working closely with sales teams to drive revenue growth
Experience working within highly matrixed, global organizations
Familiarity with genetic technologies and their clinical or research applications
Background in business strategy, product management, consulting, or commercial roles is a plus
Skills
Excellent written and verbal communication, with strong storytelling ability
Strategic thinker with a data-driven, customer-first mindset
Strong commercial acumen and understanding of sales processes and metrics
Ability to influence and build relationships across complex teams and levels
Strong organizational and project management skills
Ability to set goals, develop plans, and lead initiatives independently to drive growth
Willingness to travel up to 25%
The estimated base salary range for the Field Marketing Lead - US West & Central role in the United States is: $152,600 - $228,800. Compensation decisions are based on factors including qualifications, location, internal equity, and market data. Eligible employees may participate in bonus or commission programs and may receive equity. We offer a wide range of benefits including genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
Benefits and Equal Opportunity Illumina is committed to belonging and an inclusive environment where all employees are valued and empowered. We are an equal opportunity employer and do not discriminate based on sex, race, color, religion, national origin, age, disability, or any other protected status. Background checks are conducted on applicants with a conditional offer. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com.
Additional The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
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