Ursus
Sr. Channel GTM Product Marketing Manager
Ursus, Charlotte, North Carolina, United States, 28269
Overview
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. JOB TITLE: Sr. Channel GTM PMM – Higher Education LOCATION: REMOTE (West Coast Preferred) PAY RANGE: $65-$85/hr DURATION: 1 year COMPANY: Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.
Job Description: Do you want to help change the world through digital experiences? Now is your chance to join the company doing just that! Come work with and empower the biggest, most creative companies in the world and help shape the future of creativity. As a member of the Education Product Marketing team, you will be a key player to ensure the success of next-gen learners to express their ideas through digital creativity and fluency.
The Sr. Channel GTM PMM for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Acrobat Studio, Creative Cloud, Express and more through the Higher Education channel business.
You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.
You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.
Key Responsibilities
Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
Identify and prioritize target customer renewals/segments in collaboration with channel sales leaders to optimize channel reach and impact
Translate messaging into channel-ready value propositions, tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
Collaborate closely with Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies
Design and manage channel incentives and pricing models to support business objectives and drive partner performance
Partner with channel marketing to establish frameworks that deliver pipeline growth across offerings
Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success
Qualifications/Experience
BS/BA with 8+ years in marketing, software, high tech, or management consulting
Channel/reseller experience a plus
Proven leadership of cross-functional B2B teams driving impactful business initiatives
Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
Global cultural awareness and collaboration with in-region teams
Benefits Summary Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. JOB TITLE: Sr. Channel GTM PMM – Higher Education LOCATION: REMOTE (West Coast Preferred) PAY RANGE: $65-$85/hr DURATION: 1 year COMPANY: Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.
Job Description: Do you want to help change the world through digital experiences? Now is your chance to join the company doing just that! Come work with and empower the biggest, most creative companies in the world and help shape the future of creativity. As a member of the Education Product Marketing team, you will be a key player to ensure the success of next-gen learners to express their ideas through digital creativity and fluency.
The Sr. Channel GTM PMM for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Acrobat Studio, Creative Cloud, Express and more through the Higher Education channel business.
You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.
You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.
Key Responsibilities
Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
Identify and prioritize target customer renewals/segments in collaboration with channel sales leaders to optimize channel reach and impact
Translate messaging into channel-ready value propositions, tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
Collaborate closely with Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies
Design and manage channel incentives and pricing models to support business objectives and drive partner performance
Partner with channel marketing to establish frameworks that deliver pipeline growth across offerings
Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success
Qualifications/Experience
BS/BA with 8+ years in marketing, software, high tech, or management consulting
Channel/reseller experience a plus
Proven leadership of cross-functional B2B teams driving impactful business initiatives
Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
Global cultural awareness and collaboration with in-region teams
Benefits Summary Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
#J-18808-Ljbffr