Robert Half
Job Description
Job Description
Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.
This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. Must be willing to work some weekends with events during an 8-5, no weekend nights.
Key Responsibilities
- Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events.
- Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.
- Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.
- Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.
- Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.
- Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.
- Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.
- Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum of 3+ years of marketing experience with a proven track record in event marketing.
- Expertise in planning and executing large-scale events with strong attention to detail.
- Proficiency in using marketing tools, CRM platforms, and event management software.
- Strong leadership, project management, and problem-solving skills.
- Excellent communication skills, both verbal and written, with the ability to work cross-functionally.
- Ability to thrive in a fast-paced, deadline-driven environment.