Senior Marketing Executive

Senior Marketing Executive About the Company A respected leader in the eLearning industry Industry E-Learning Type Privately Held About the Role The Company is on the lookout for a dynamic Senior Marketing Executive with a rich background in D2C growth for online training courses, eLearning, SaaS, and coaching services. The ideal candidate will have a solid track record in devising customer and client acquisition strategies that drive remarkable growth through performance media, paid search, and direct response advertising. As a key player, the Senior Marketing Executive will lead a focused internal marketing and sales team, emphasizing brand awareness and generating high-quality leads. A profound understanding of the customer journey is crucial, along with the ability to enhance operations, coaching, training, events, technology, data/analytics, sales, and customer service. Candidates should possess substantial experience in senior marketing roles across various companies, demonstrating a history of successfully driving profitable sales growth. This role calls for a hands-on leader who can inspire and energize a team, dedicating themselves to the long-term success of the business. Experience targeting individual entrepreneurs and small business owners, coupled with a strong grasp of the sales process from initial contact to client satisfaction, is essential. The successful candidate will have the opportunity to significantly impact the company’s marketing and sales strategies, ensuring all initiatives align with the brand's values and comply with industry standards. Travel Percent Less than 10% Functions Marketing Strategy