American Outdoor Brands Corporation
Regional Sales Director
American Outdoor Brands Corporation, Maryville, Tennessee, United States, 37803
Req. Number
SCB-7209
Job Description
SCOPE:
Regional Sales Directors will manage existing District Manager sales team. Plan and implement sales, marketing and product development programs, both short and long range, targeted toward existing and new markets.
LOCATION:
Remote
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Direct management of District Sales Manager team, including implementing sales strategy, account management strategy, and effective management of sales budgets. Essential duties include the following - other duties may be assigned:
Developing, implementing, and managing strategic account plans, sales strategies and forecasts to achieve corporate objectives for products and services
Developing and managing sales/marketing operating budgets
Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail
Achieving satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions
Monitoring competitor products, sales and marketing activities
Establishing and maintaining relationships with industry influencers and key strategic partners
Guiding preparation of marketing activity reports and presenting to executive management
Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events
Directing sales forecasting activities and setting performance goals accordingly
Directing staffing, training, and performance evaluations to develop and control sales and marketing programs, and to achieve Company goals and objectives
Representing Company at trade association meetings to promote product
Meeting with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
Coordinating information between sales department and other sales related units
Analyzing and controlling expenditures of division to conform to budgetary requirements
Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness
Directing product research and development
QUALIFICATIONS:
Bachelor's Degree in Sales, Marketing or Business (Masters preferred)
Minimum of 5-10 years related experience with progressive managerial responsibilities
Ability to effectively communicate with co-management, internal and external customers
Demonstrated in-depth sales and marketing techniques and financial principles
Demonstrated ability to anticipate and solve practical problems and resolve issues
Strong organizational skills and the ability to work well under pressure
Must have strong command of the English language, both verbal and written communications
Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point
TRAINING REQUIREMENTS:
Complete all necessary training as required by assigned department and position
Participate in and follow all company initiatives
PHYSICAL DEMANDS:
Must be able to stand, sit, stoop, squat and walk
Must be able to lift up to 30 pounds
Updated 4/14/2025
SCB-7209
Job Description
SCOPE:
Regional Sales Directors will manage existing District Manager sales team. Plan and implement sales, marketing and product development programs, both short and long range, targeted toward existing and new markets.
LOCATION:
Remote
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Direct management of District Sales Manager team, including implementing sales strategy, account management strategy, and effective management of sales budgets. Essential duties include the following - other duties may be assigned:
Developing, implementing, and managing strategic account plans, sales strategies and forecasts to achieve corporate objectives for products and services
Developing and managing sales/marketing operating budgets
Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail
Achieving satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions
Monitoring competitor products, sales and marketing activities
Establishing and maintaining relationships with industry influencers and key strategic partners
Guiding preparation of marketing activity reports and presenting to executive management
Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events
Directing sales forecasting activities and setting performance goals accordingly
Directing staffing, training, and performance evaluations to develop and control sales and marketing programs, and to achieve Company goals and objectives
Representing Company at trade association meetings to promote product
Meeting with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
Coordinating information between sales department and other sales related units
Analyzing and controlling expenditures of division to conform to budgetary requirements
Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness
Directing product research and development
QUALIFICATIONS:
Bachelor's Degree in Sales, Marketing or Business (Masters preferred)
Minimum of 5-10 years related experience with progressive managerial responsibilities
Ability to effectively communicate with co-management, internal and external customers
Demonstrated in-depth sales and marketing techniques and financial principles
Demonstrated ability to anticipate and solve practical problems and resolve issues
Strong organizational skills and the ability to work well under pressure
Must have strong command of the English language, both verbal and written communications
Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point
TRAINING REQUIREMENTS:
Complete all necessary training as required by assigned department and position
Participate in and follow all company initiatives
PHYSICAL DEMANDS:
Must be able to stand, sit, stoop, squat and walk
Must be able to lift up to 30 pounds
Updated 4/14/2025