Later Group
Overview
New York, New York, United States Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leadinginfluencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. Were trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About the Role
We are seeking an
Account Director, Platform Partnerships
to own and scale our most strategic relationships with the worlds leading social platforms TikTok, Meta, YouTube, Snapchat, and Pinterest. This role is pivotal to our growth, driving API integrations, partner enablement, and joint go-to-market strategies that accelerate revenue and strengthen Laters industry leadership. Youll be a trusted partner to executives at major platforms, aligning their priorities with ours to unlock shared growth. Internally, youll work cross-functionally across Sales, Marketing, Strategy, and Services to ensure we bring the full power of Later to our partners. This is a high-visibility, impact-driven role at the intersection of
ecosystem strategy, business development, and thought leadership . What Youll Do
Develop and execute tailored platform partnership strategies that expand Laters presence within each ecosystem. Negotiate high-impact, executive-level agreements that unlock revenue growth and platform enablement. Build and track joint success plans, aligning Laters offerings with partner priorities. Oversee integration opportunities and co-selling initiatives with platform sales teams. Develop and deliver co-branded proposals, incentive packages, and enablement programs that drive adoption and measurable ROI. Leverage data to inform partner roadmaps, measure outcomes, and optimize performance. Serve as the Voice of the Partner, channeling insights into Laters Product, Marketing, and Services teams to shape roadmaps and experiences. Partner cross-functionally to ensure seamless execution of partner programs, from GTM activations to incentive budget tracking. Collaborate with Marketing on co-branded initiatives, events, and partner-led industry influence. What You Bring
7+ years in
strategic partnerships, business development, or client leadership
within tech, social media, or influencer marketing. Proven success managing
high-value platform relationships
and leading executive-level negotiations. Strong track record of
developing and executing GTM strategies , co-selling initiatives, and joint success plans. Data fluency using metrics to inform decisions, measure impact, and evolve programs. Excellent communication, executive presence, and relationship-building skills; able to build trust quickly with senior stakeholders. Experience acting as
Voice of the Customer/Partner
to influence product, marketing, and service strategy. Comfort navigating
fast-paced, evolving environments
with multiple stakeholders and competing priorities. Bonus: Experience driving co-marketing programs and industry influence through partnerships. Bachelors degree in Business, Marketing, Communications, or equivalent experience. How You Work
You consistently deliver
results that matter , balancing urgency with sound judgment. Youre
customer and creator obsessed , spotting opportunities early and building trust through proactive insights. You bring
innate curiosity , asking the right questions, challenging assumptions, and applying learnings quickly. You succeed together,
removing roadblocks and elevating others
while thriving under pressure. You practice
fearless honesty , giving clear feedback, owning mistakes, and holding yourself and others accountable. What Success Looks Like
Deep, trust-based relationships with senior executives at major platforms. Platform partnership strategies that directly contribute to Laters revenue and market leadership. Successful execution of co-selling and co-marketing initiatives that drive measurable customer adoption. Clear, consistent advocacy of partner needs shaping Laters roadmap and priorities. Recognition as a thought leader and trusted industry partner in the creator economy. Our approach to compensation
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $180,000 - 220,000 OTE Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. #J-18808-Ljbffr
New York, New York, United States Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leadinginfluencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. Were trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About the Role
We are seeking an
Account Director, Platform Partnerships
to own and scale our most strategic relationships with the worlds leading social platforms TikTok, Meta, YouTube, Snapchat, and Pinterest. This role is pivotal to our growth, driving API integrations, partner enablement, and joint go-to-market strategies that accelerate revenue and strengthen Laters industry leadership. Youll be a trusted partner to executives at major platforms, aligning their priorities with ours to unlock shared growth. Internally, youll work cross-functionally across Sales, Marketing, Strategy, and Services to ensure we bring the full power of Later to our partners. This is a high-visibility, impact-driven role at the intersection of
ecosystem strategy, business development, and thought leadership . What Youll Do
Develop and execute tailored platform partnership strategies that expand Laters presence within each ecosystem. Negotiate high-impact, executive-level agreements that unlock revenue growth and platform enablement. Build and track joint success plans, aligning Laters offerings with partner priorities. Oversee integration opportunities and co-selling initiatives with platform sales teams. Develop and deliver co-branded proposals, incentive packages, and enablement programs that drive adoption and measurable ROI. Leverage data to inform partner roadmaps, measure outcomes, and optimize performance. Serve as the Voice of the Partner, channeling insights into Laters Product, Marketing, and Services teams to shape roadmaps and experiences. Partner cross-functionally to ensure seamless execution of partner programs, from GTM activations to incentive budget tracking. Collaborate with Marketing on co-branded initiatives, events, and partner-led industry influence. What You Bring
7+ years in
strategic partnerships, business development, or client leadership
within tech, social media, or influencer marketing. Proven success managing
high-value platform relationships
and leading executive-level negotiations. Strong track record of
developing and executing GTM strategies , co-selling initiatives, and joint success plans. Data fluency using metrics to inform decisions, measure impact, and evolve programs. Excellent communication, executive presence, and relationship-building skills; able to build trust quickly with senior stakeholders. Experience acting as
Voice of the Customer/Partner
to influence product, marketing, and service strategy. Comfort navigating
fast-paced, evolving environments
with multiple stakeholders and competing priorities. Bonus: Experience driving co-marketing programs and industry influence through partnerships. Bachelors degree in Business, Marketing, Communications, or equivalent experience. How You Work
You consistently deliver
results that matter , balancing urgency with sound judgment. Youre
customer and creator obsessed , spotting opportunities early and building trust through proactive insights. You bring
innate curiosity , asking the right questions, challenging assumptions, and applying learnings quickly. You succeed together,
removing roadblocks and elevating others
while thriving under pressure. You practice
fearless honesty , giving clear feedback, owning mistakes, and holding yourself and others accountable. What Success Looks Like
Deep, trust-based relationships with senior executives at major platforms. Platform partnership strategies that directly contribute to Laters revenue and market leadership. Successful execution of co-selling and co-marketing initiatives that drive measurable customer adoption. Clear, consistent advocacy of partner needs shaping Laters roadmap and priorities. Recognition as a thought leader and trusted industry partner in the creator economy. Our approach to compensation
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $180,000 - 220,000 OTE Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. #J-18808-Ljbffr