Study Smarter
Were looking for a
Senior Demand Generation Manager
to scale our B2B pipeline engine and drive revenue growth. This is a high-impact role where youll lead full-funnel marketing initiatives with a strong focus on Account-Based Marketing (ABM), close collaboration with Sales, and data-fueled experimentation. Youll shape how we attract and convert high-value customers, using modern AI GTM tools and data intelligence platforms to maximize performance at every stage. Its a unique opportunity to join a fast-moving team and make a measurable impact from day one. What Youll Do
Design and execute demand gen campaigns
across channelsemail, paid search/social, events, and syndicationto grow pipeline.
Lead targeted ABM programs
in partnership with Sales and SDRs to engage named accounts and verticals with tailored plays.
Align closely with Sales
on ICP, funnel definitions, pipeline metrics, and feedback loops to ensure seamless handoff and attribution.
Track and optimize campaign performance
using data to refine messaging, targeting, and spend.
?
Leverage AI-powered GTM tools
(like Clay and Tofu) to enhance targeting, personalization, and buyer signal detection.
?
Collaborate on messaging
with Product Marketing and Content to ensure campaigns address real buyer pain points.
Own the demand gen budget
, making data-informed investments that drive ROI.
What Youll Bring
57 years of B2B demand generation experience, ideally in high-growth SaaS or tech
Demonstrated success in building and scaling ABM programs
Deep understanding of B2B funnels and sales-marketing alignment
Strong analytical chops and experience with tools like HubSpot, Marketo, and GA
Familiarity with AI-driven GTM tools
Excellent project management and cross-functional collaboration skills
Self-starter attitude with a passion for testing, learning, and growing
Why Join Us?
Mission-driven company
: doinstruct is reshaping how people learn to do complex, high-stakes tasks, making knowledge more accessible, reliable, and hands-on.
Work at the intersection of AI and expertise
: Help build the GTM motion for an AI-native product that turns expertise into structured, interactive learning.
?
Move fast, own big projects
: Youll be trusted with autonomy and have real influence over how we go to market.
Collaborative team
: Work closely with a small, high-caliber team that values experimentation, velocity, and clarity.
Remote-first with flexibility
: We care about results, not where youre sitting.
Join early, grow with us
: This is a chance to get in early and help shape a category-defining company from the ground up..
____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at #J-18808-Ljbffr #J-18808-Ljbffr
Senior Demand Generation Manager
to scale our B2B pipeline engine and drive revenue growth. This is a high-impact role where youll lead full-funnel marketing initiatives with a strong focus on Account-Based Marketing (ABM), close collaboration with Sales, and data-fueled experimentation. Youll shape how we attract and convert high-value customers, using modern AI GTM tools and data intelligence platforms to maximize performance at every stage. Its a unique opportunity to join a fast-moving team and make a measurable impact from day one. What Youll Do
Design and execute demand gen campaigns
across channelsemail, paid search/social, events, and syndicationto grow pipeline.
Lead targeted ABM programs
in partnership with Sales and SDRs to engage named accounts and verticals with tailored plays.
Align closely with Sales
on ICP, funnel definitions, pipeline metrics, and feedback loops to ensure seamless handoff and attribution.
Track and optimize campaign performance
using data to refine messaging, targeting, and spend.
?
Leverage AI-powered GTM tools
(like Clay and Tofu) to enhance targeting, personalization, and buyer signal detection.
?
Collaborate on messaging
with Product Marketing and Content to ensure campaigns address real buyer pain points.
Own the demand gen budget
, making data-informed investments that drive ROI.
What Youll Bring
57 years of B2B demand generation experience, ideally in high-growth SaaS or tech
Demonstrated success in building and scaling ABM programs
Deep understanding of B2B funnels and sales-marketing alignment
Strong analytical chops and experience with tools like HubSpot, Marketo, and GA
Familiarity with AI-driven GTM tools
Excellent project management and cross-functional collaboration skills
Self-starter attitude with a passion for testing, learning, and growing
Why Join Us?
Mission-driven company
: doinstruct is reshaping how people learn to do complex, high-stakes tasks, making knowledge more accessible, reliable, and hands-on.
Work at the intersection of AI and expertise
: Help build the GTM motion for an AI-native product that turns expertise into structured, interactive learning.
?
Move fast, own big projects
: Youll be trusted with autonomy and have real influence over how we go to market.
Collaborative team
: Work closely with a small, high-caliber team that values experimentation, velocity, and clarity.
Remote-first with flexibility
: We care about results, not where youre sitting.
Join early, grow with us
: This is a chance to get in early and help shape a category-defining company from the ground up..
____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at #J-18808-Ljbffr #J-18808-Ljbffr