Clarity Recruiting
This range is provided by Clarity Recruiting. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$130,000.00/yr - $180,000.00/yr Our client, a leading investment bank, events platform, and corporate advisory firm, is looking for a Director of Marketing to join their team. This is a new role for the firm, and they are looking for someone to build and lead their first centralized marketing function. This role will serve as a key partner to senior leadership and cross-functional teams to drive lead generation, unify messaging, strengthen brand positioning, and support business growth across the firm. Responsibilities Strategic Leadership Define Marketing Vision: Shape and execute a centralized marketing vision aligned with the firm's revenue priorities. Build the Function: Develop foundational marketing infrastructure, integrating digital tools, workflows, and best practices that drive scale and measurable outcomes. Develop a budget and clear order of priorities for execution. Includes defining cross-functional resources and responsibilities, hiring talent, and managing agencies/vendors across a global, matrixed environment. Lead Cross-Functional Planning: Align with senior leadership to drive integration between teams and prioritize projects that deliver enterprise-wide value and balance competing needs across the organization. Show clear ownership of marketing goals that align with broader business priorities and revenue goals. Executive Communication & Stakeholder: Influence practice leaders and partners; demonstrate excellent brief-to-board presence.
Revenue & Demand Generation
Design Campaign Strategy: Develop and execute targeted demand generation strategies to support lead flow across BD, IB, and Events practices. Execute Digital Campaigns: Own performance marketing channels such as email, social, and paid media, delivering measurable ROI and marketing-sourced pipeline. Sales Enablement: Build pursuit toolkits, case decks, and sales plays; partner closely with SDR/BD for joint planning and enablement. Account-Based Marketing (ABM): Orchestrate 1:1 and 1:few programs using intent data platforms (6sense, Demandbase, Bombora). Funnel Instrumentation: Measure and optimize MQL to SQL to Pipeline to Revenue; monitor CAC/LTV and experimentation results; Analyze marketing KPIs, conversion metrics, and campaign performance to continuously improve results and inform future strategy. Drive Content-Led Growth: Oversee production of consistent and ongoing thought-leadership and sales content including landing pages, campaign copy, case studies, newsletters, PR, and managing domain-specific content.
Brand & Communications
Refine Brand Positioning: Develop and articulate a unified brand message and visual identity across all internal and external channels. Ensure GTM Alignment: Review ICP across various service offerings to refine and improve our GTM tactics. Support Events Marketing: Partner with the Events team to promote and amplify our event capabilities, build pre-event, in-event and post-event marketing strategies to ensure consistent and engaging communications that tie to broader the firm's demand generation goals. This may include periodic travel to events and networking opportunities. Elevate Web & Social Presence: Oversee updates to website content, blog, and social media channels to ensure consistent and engaging brand expression. Thought Leadership Engine: Translate SME insights into POVs, reports, and campaigns that open doors with executive buyers. Brand, PR & Analyst Relations: Elevate firm reputation through earned media and analyst engagement.
Partner & Alliance Marketing
Build joint GTM strategies, and co-sell/up-sell motions with strategic partners, clients, and sponsors (AWS, Microsoft, Google, etc.). Develop campaigns with external ecosystems to expand reach and drive co-marketing value.
Operational Excellence
Audit Tools & Systems: Evaluate existing martech stack (CRM, CMS, email platforms, social tools) and identify areas for improvement or consolidation. Identify and deploy AI-powered tools to increase scale and performance as a lean team. MarTech & CRM Fluency: Run Salesforce, MAP (Marketo/HubSpot), attribution platforms, and analytics/BI systems in close partnership with Marketing Ops. Revenue Operations: Determine marketing spend, channel allocation, and vendor selection in alignment with campaign goals and business priorities. Change & Agency Management: Select and manage vendors; drive process improvements across marketing operations and GTM.
Qualifications
Marketing Leadership: 5-8+ years of experience leading marketing strategy and execution across B2B or professional services environments. Revenue Ownership: Proven ability to generate and report on sourced/influenced pipeline tied to closed-won revenue. Demand Generation & ABM Expertise: Experience in both broad-based demand programs and targeted ABM campaigns leveraging platforms like 6sense, Demandbase, and Bombora. MarTech & Tool Stack Comfort: Hands-on with Salesforce, Marketo/HubSpot, attribution systems, Google Ads, SEO/SEM, analytics/BI, and AI-powered tools.
Pay range and compensation package
Comp: 130K - 180K DOE Seniority level
Director Employment type
Full-time Job function
Marketing Industries: Investment Banking and Events Services New York City Metropolitan Area postings reflect various opportunities and recruitment activity; this description remains focused on the Director of Marketing role and is not an exhaustive listing of all positions. #J-18808-Ljbffr
$130,000.00/yr - $180,000.00/yr Our client, a leading investment bank, events platform, and corporate advisory firm, is looking for a Director of Marketing to join their team. This is a new role for the firm, and they are looking for someone to build and lead their first centralized marketing function. This role will serve as a key partner to senior leadership and cross-functional teams to drive lead generation, unify messaging, strengthen brand positioning, and support business growth across the firm. Responsibilities Strategic Leadership Define Marketing Vision: Shape and execute a centralized marketing vision aligned with the firm's revenue priorities. Build the Function: Develop foundational marketing infrastructure, integrating digital tools, workflows, and best practices that drive scale and measurable outcomes. Develop a budget and clear order of priorities for execution. Includes defining cross-functional resources and responsibilities, hiring talent, and managing agencies/vendors across a global, matrixed environment. Lead Cross-Functional Planning: Align with senior leadership to drive integration between teams and prioritize projects that deliver enterprise-wide value and balance competing needs across the organization. Show clear ownership of marketing goals that align with broader business priorities and revenue goals. Executive Communication & Stakeholder: Influence practice leaders and partners; demonstrate excellent brief-to-board presence.
Revenue & Demand Generation
Design Campaign Strategy: Develop and execute targeted demand generation strategies to support lead flow across BD, IB, and Events practices. Execute Digital Campaigns: Own performance marketing channels such as email, social, and paid media, delivering measurable ROI and marketing-sourced pipeline. Sales Enablement: Build pursuit toolkits, case decks, and sales plays; partner closely with SDR/BD for joint planning and enablement. Account-Based Marketing (ABM): Orchestrate 1:1 and 1:few programs using intent data platforms (6sense, Demandbase, Bombora). Funnel Instrumentation: Measure and optimize MQL to SQL to Pipeline to Revenue; monitor CAC/LTV and experimentation results; Analyze marketing KPIs, conversion metrics, and campaign performance to continuously improve results and inform future strategy. Drive Content-Led Growth: Oversee production of consistent and ongoing thought-leadership and sales content including landing pages, campaign copy, case studies, newsletters, PR, and managing domain-specific content.
Brand & Communications
Refine Brand Positioning: Develop and articulate a unified brand message and visual identity across all internal and external channels. Ensure GTM Alignment: Review ICP across various service offerings to refine and improve our GTM tactics. Support Events Marketing: Partner with the Events team to promote and amplify our event capabilities, build pre-event, in-event and post-event marketing strategies to ensure consistent and engaging communications that tie to broader the firm's demand generation goals. This may include periodic travel to events and networking opportunities. Elevate Web & Social Presence: Oversee updates to website content, blog, and social media channels to ensure consistent and engaging brand expression. Thought Leadership Engine: Translate SME insights into POVs, reports, and campaigns that open doors with executive buyers. Brand, PR & Analyst Relations: Elevate firm reputation through earned media and analyst engagement.
Partner & Alliance Marketing
Build joint GTM strategies, and co-sell/up-sell motions with strategic partners, clients, and sponsors (AWS, Microsoft, Google, etc.). Develop campaigns with external ecosystems to expand reach and drive co-marketing value.
Operational Excellence
Audit Tools & Systems: Evaluate existing martech stack (CRM, CMS, email platforms, social tools) and identify areas for improvement or consolidation. Identify and deploy AI-powered tools to increase scale and performance as a lean team. MarTech & CRM Fluency: Run Salesforce, MAP (Marketo/HubSpot), attribution platforms, and analytics/BI systems in close partnership with Marketing Ops. Revenue Operations: Determine marketing spend, channel allocation, and vendor selection in alignment with campaign goals and business priorities. Change & Agency Management: Select and manage vendors; drive process improvements across marketing operations and GTM.
Qualifications
Marketing Leadership: 5-8+ years of experience leading marketing strategy and execution across B2B or professional services environments. Revenue Ownership: Proven ability to generate and report on sourced/influenced pipeline tied to closed-won revenue. Demand Generation & ABM Expertise: Experience in both broad-based demand programs and targeted ABM campaigns leveraging platforms like 6sense, Demandbase, and Bombora. MarTech & Tool Stack Comfort: Hands-on with Salesforce, Marketo/HubSpot, attribution systems, Google Ads, SEO/SEM, analytics/BI, and AI-powered tools.
Pay range and compensation package
Comp: 130K - 180K DOE Seniority level
Director Employment type
Full-time Job function
Marketing Industries: Investment Banking and Events Services New York City Metropolitan Area postings reflect various opportunities and recruitment activity; this description remains focused on the Director of Marketing role and is not an exhaustive listing of all positions. #J-18808-Ljbffr