Atlassian
Overview
Join to apply for the
Principal Product Marketing Manager, AI
role at
Atlassian Get AI-powered advice on this job and more exclusive features. Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. Interviews and onboarding are conducted virtually as part of being a distributed-first company. We can hire people in any country where we have a legal entity. Responsibilities
Messaging and Positioning: Develop and refine messaging that clearly communicates Rovo\'s value to Atlassian customers and prospective customers. Ensure messaging is consistent across channels (ads, web, events, AR, etc.) and integrated throughout the Atlassian portfolio, including solutions for service, operations, software, and business teams. Go-to-Market Strategy: Develop and implement go-to-market strategies to acquire and engage customers. Identify key market opportunities, define target segments, and create tailored marketing initiatives to drive adoption and growth within the developer community. Paid Campaigns: Partner with demand generation and performance marketing teams to design, execute, and optimize multi-channel paid campaigns to drive product awareness and acquisition of target audiences. Content Development: Drive content that supports discovery and adoption of Rovo, including SEO content, product guides, use cases, event talk tracks, and more. Market & Competitive Research: Monitor market, competitors, and customer feedback to identify trends and opportunities; use insights to inform marketing strategies and product development. Collaboration: Work with product management, sales, design, and engineering to align marketing with product roadmaps and business goals. Customer Advocacy: Develop and maintain relationships with key customers and community influencers to create compelling customer stories and testimonials. About You
Experience: Minimum of 8 years in product marketing, with a strong focus on AI or technical products and audiences. Technical Knowledge: Strong understanding of AI tools and learning agility. Communication Skills: Strong storyteller with exceptional written and verbal communication for technical audiences. Content Development: Proven track record of creating content that drives engagement and adoption. Market Analysis: Experience with competitive analysis and market research in knowledge management, AI, and/or project management space. Influence: Cross-functional aptitude to work with senior stakeholders across Sales, Marketing, and Product to deliver on a shared vision. Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. The base pay ranges for new hires in the United States are: Zone A: $175,500 - $229,125; Zone B: $158,400 - $206,800; Zone C: $145,800 - $190,350. This role may be eligible for benefits, bonuses, commissions, and equity. Please confirm your location with your recruiter. Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you and your family, including health and wellbeing resources and paid volunteer days. For details, visit
go.atlassian.com/perksandbenefits . About Atlassian
At Atlassian, we aim to unleash the potential of every team. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All information is kept confidential according to EEO guidelines. We can support accommodations during the recruitment process. Learn more at
go.atlassian.com/crh .
#J-18808-Ljbffr
Join to apply for the
Principal Product Marketing Manager, AI
role at
Atlassian Get AI-powered advice on this job and more exclusive features. Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. Interviews and onboarding are conducted virtually as part of being a distributed-first company. We can hire people in any country where we have a legal entity. Responsibilities
Messaging and Positioning: Develop and refine messaging that clearly communicates Rovo\'s value to Atlassian customers and prospective customers. Ensure messaging is consistent across channels (ads, web, events, AR, etc.) and integrated throughout the Atlassian portfolio, including solutions for service, operations, software, and business teams. Go-to-Market Strategy: Develop and implement go-to-market strategies to acquire and engage customers. Identify key market opportunities, define target segments, and create tailored marketing initiatives to drive adoption and growth within the developer community. Paid Campaigns: Partner with demand generation and performance marketing teams to design, execute, and optimize multi-channel paid campaigns to drive product awareness and acquisition of target audiences. Content Development: Drive content that supports discovery and adoption of Rovo, including SEO content, product guides, use cases, event talk tracks, and more. Market & Competitive Research: Monitor market, competitors, and customer feedback to identify trends and opportunities; use insights to inform marketing strategies and product development. Collaboration: Work with product management, sales, design, and engineering to align marketing with product roadmaps and business goals. Customer Advocacy: Develop and maintain relationships with key customers and community influencers to create compelling customer stories and testimonials. About You
Experience: Minimum of 8 years in product marketing, with a strong focus on AI or technical products and audiences. Technical Knowledge: Strong understanding of AI tools and learning agility. Communication Skills: Strong storyteller with exceptional written and verbal communication for technical audiences. Content Development: Proven track record of creating content that drives engagement and adoption. Market Analysis: Experience with competitive analysis and market research in knowledge management, AI, and/or project management space. Influence: Cross-functional aptitude to work with senior stakeholders across Sales, Marketing, and Product to deliver on a shared vision. Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. The base pay ranges for new hires in the United States are: Zone A: $175,500 - $229,125; Zone B: $158,400 - $206,800; Zone C: $145,800 - $190,350. This role may be eligible for benefits, bonuses, commissions, and equity. Please confirm your location with your recruiter. Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you and your family, including health and wellbeing resources and paid volunteer days. For details, visit
go.atlassian.com/perksandbenefits . About Atlassian
At Atlassian, we aim to unleash the potential of every team. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All information is kept confidential according to EEO guidelines. We can support accommodations during the recruitment process. Learn more at
go.atlassian.com/crh .
#J-18808-Ljbffr