Marketing Account Manager Job at Cogent Talent Solutions in Knoxville

Marketing Account Manager

We are seeking a dynamic and talented Marketing Manager to join our team. As a Marketing Manager, you will play a vital role in developing and implementing effective marketing strategies to drive business growth and enhance our brand presence. You will be responsible for overseeing all aspects of marketing, including market research, campaign planning, digital marketing, branding, and public relations. We are looking for a creative and results-oriented individual with a strong business acumen and excellent leadership skills.

Responsibilities

• Develop and execute comprehensive marketing plans to achieve business objectives.
• Conduct market research and analyze industry trends to identify market opportunities.
• Manage and coordinate all marketing activities, including advertising campaigns, product launches, and company events.
• Collaborate with cross-functional teams to create compelling marketing content, including but not limited to company website, social media posts, brochures, trade show and recruiting materials, etc.
• Collaborate with estimating department to prepare professional project proposals.
• Execute the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.
• Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and optimize marketing efforts accordingly.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Stay updated on emerging marketing trends and technologies, and recommend innovative strategies to enhance brand awareness.

Qualifications

• Bachelor's degree in Graphic Design, Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager or a similar role, with a track record of successful marketing campaigns and business growth.
• Strong knowledge of digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing.
• Proficient in market research and data analysis, with the ability to translate insights into actionable marketing strategies.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

$60,000 - $80,000 a year