Marketing Data Analyst Job at Vertex Education in Georgia

The Marketing Data Analyst supports Legacy Traditional Schools by transforming marketing data into insights that directly impact student recruitment and family engagement. By integrating data from multiple platforms, developing clear dashboards, and delivering actionable analysis, this role ensures that marketing strategies are efficient, measurable, and continuously improving. Reporting to the Director of Business Intelligence, the analyst provides the marketing team with the tools and knowledge needed to allocate resources effectively and optimize campaigns—helping more families find and connect with the educational opportunities we provide.* Collect and consolidate data from web analytics, CRM, paid media, SIS, application, and automation platforms.* Own and maintain data pipelines and integrations (e.g., GA, HubSpot, SchoolMint, SIS).* Establish and enforce metric definitions and data governance standards.* Ensure accuracy, consistency, and reliability of marketing data across all sources.* Stay current with trends in marketing analytics, tools, and methodologies.* Recommend and implement new tools, methods, and processes to improve efficiency.* Identify opportunities to streamline internal data workflows and reporting processes.* Support innovation in marketing data analysis to better serve student recruitment goals. **Required Qualifications:****Education:** Bachelor’s degree in Marketing, Data Analytics, Statistics, Business, or related field.**Experience:** Minimum 3 years of experience in marketing analytics, campaign analysis, or a data-focused marketing role.**Technical Skills:** Proficiency in SQL and one programming language (Python or R).**Tools:** Hands-on experience with web analytics, CRM platforms (e.g., HubSpot, Salesforce), and marketing automation tools. Proficiency with data visualization tools (Tableau, Power BI, Looker, or equivalent).**Data Governance:** Knowledge of best practices for data accuracy, consistency, and hygiene across marketing systems. **Preferred Qualifications:*** Certification in Google Analytics, HubSpot, or related platforms.* Experience with student information systems (Infinite Campus, PowerSchool) and application platforms (SchoolMint).* Familiarity with programmatic advertising platforms and digital media buying tools.* Advanced Excel proficiency, including statistical and financial modeling.* Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.* Be supported in your work by caring leaders and team members who want you to succeed.* Be empowered to make a difference and climb higher and reach farther to change lives through education.* Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.* Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.* Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.* Enhance your growth and development with mentoring and money to take training classes.* Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.Founded in 2007, **Vertex Education** is committed to changing lives through education by providing academic, business and development services to schools nationwide.At **Vertex**, three core values form the foundation of how we work with each other -- and our clients. These values are characteristics and qualities we offer to our clients, and to one another as colleagues on our quest to change lives through education. We offer to all projects and relationships the embodiment of these values:* ## **Innovative Minds*** ## **Hungry Hearts*** ## **Engaging Spirits** #J-18808-Ljbffr