Trade Marketing Manager Job at Anheuser-Busch in San Francisco

Overview Trade Marketing Manager role at Anheuser-Busch Location: San Francisco, CA. Schedule: Monday – Friday, on-site / In Market Days. Base pay range: $104,800.00/yr - $124,450.00/yr This range is provided by Anheuser-Busch. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Role Summary The Trade Marketing Manager plays a high-impact role focused on on-premise accounts, bringing our brand portfolio to life through premier events, top venues, and retail activations. This market supports the brand families and portfolios of Cutwater, NUTRL, and Skimmers. This role leads the full execution of activations from planning and logistics to performance metrics with a strong emphasis on creativity, precision, and results. Success requires strong communication, organization, and a passion for event marketing — plus the flexibility to work evenings and weekends in this fast-paced, high-visibility role. Job Responsibilities Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events Owns performance of the On Premise channel: identifies execution opportunities & works closely with wholesalers to close gaps Mobilizing brand planning Sampling execution Event and venue activations across territory Ticket management Resort / Destination planning and execution (where applicable) Works with Experiential Team to inform professional or Tier 1 sponsorships Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds Ensures mobile asset requests are complete and aligned with brands / events Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans Supports and Owns the execution and KPIs for On-Premise plans BET Team Captain (where applicable) Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth Manage the ROI for channel programs Communicate results and priorities weekly/monthly Coach and mentor Trade Activation Managers and wholesaler sales teams Direct channel specific pilots; manage optimization of each channel's key levers Cascade annual/trimester channel blueprint (Initiatives and Programs) Job Qualifications Required: Live in Market – San Francisco, CA 5-7 years sales and/or marketing experience In-depth knowledge of regional marketing and sales organization Strong communication skills, both internal and external Proficiency in PowerPoint, Excel and internal system tools Must possess an in-depth knowledge of the Off-Premise Channel Preferred: Willingness to relocate for future opportunities Beer/alcohol industry knowledge Why Anheuser-Busch At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. We are the only brewer that invests in the U.S. at this scale. Benefits Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts Life Insurance and Disability Income Protection Generous Parental Leave and FMLA policies 401(k) Retirement Savings options with a company matching contribution Chance to work in a fast-paced environment among a company of owners Free Beer! #J-18808-Ljbffr