Digital Marketing Manager Job at Retool in San Francisco

About Retool We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away tedious tasks while creating reusable components that multiply future developers and projects. The result is good software by default and a mission worth striving for. Today, our customers span from small startups to Fortune 500 companies building mission-critical apps for thousands of users. If you’re interested in joining us, let us know. Why we’re looking for you As the Digital Marketing Manager at Retool, you’ll create and execute our digital marketing strategy, supporting our broader Demand Gen integrated campaigns to accelerate our pipeline and scale marketing channels while promoting our product and content efforts. We’re a fast-paced startup with room to experiment and make an immediate impact. You’ll wear different hats and work across many teams at Retool. You’ll plan, execute, and manage digital programs like webinars, content syndication, review sites and Retool’s presence across various forums to drive sign-ups and generate leads. You’ll coordinate with Internal teams such as Integrated Campaigns, Product Marketing, Performance Marketing and Operations to align our digital strategy with campaigns and messaging in market. Your north-star KPI will measure both quality and quantity as a contribution to the pipeline from new logo, expansion, and upsell motions. As part of a rapidly scaling team setting the marketing strategy, you will assist in other areas of demand generation and growth as they arise. It is a great opportunity to make an immediate impact and be a critical piece of the foundation of Demand Gen moving forward. You’ll work with almost every Retool team, partnering with marketers, designers, finance, and go-to-market teams to execute campaigns at scale. We value in-person collaboration and have returned to a hybrid capacity in our San Francisco offices three days a week. The role Build, scale, and optimize digital marketing channels like webinars, content syndication and review websites Align Retool’s digital strategy with the broader integrated campaigns to deliver predictable pipeline Build and maintain Retool’s presence on review sites, online directories and online forums Run experiments to improve success metrics across programs and campaigns Create programs targeting every stage of the demand funnel to accelerate pipeline generation Evaluate and track key success metrics across digital marketing programs and channels, and provide budget recommendations Keep programs efficient and build streamlined reporting to communicate impact with stakeholders Engage with customers and prospects to understand the voice of the customer and inform strategy The Skillset You’ll Bring 5+ years of digital marketing experience with a B2B or developer tools startup 3+ years managing webinar and content syndication programs 2+ years managing digital presence on review sites, online directories and forums Experience working with the BDR and Sales teams to align goals and establish SLAs on handoffs Experience measuring, analyzing, and reporting performance of programs and campaigns Familiarity with Salesforce and HubSpot (or similar CRM/marketing automation tools) Excellent communication and presentation skills Strong project management skills with ability to manage multiple work streams and cross-functional partners Ownership mindset to deliver the best marketing to our customers Compensation and Location For candidates based in the United States, we have three geographic pay zones. The listed pay ranges are base salary ranges and may include on-target earnings (OTE) for commissionable roles. Eligibility for additional compensation includes equity, commissions/bonuses, and a comprehensive benefits plan (medical, dental, vision, 401(k)). Tier 1: $140,400 — $190,000 USD Tier 2: $119,300 — $161,500 USD Tier 3: $98,300 — $132,900 USD Pay and benefits are subject to change. Retool employs roles in the US and specific roles in the UK. For UK roles, refer to our careers page for location eligibility. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Software Development #J-18808-Ljbffr