Everfit.io is hiring: Product Marketing Manager in San Francisco

Overview Everfit is on a mission to disrupt the $5.1 trillion global health and fitness market. With 200,000 coaches and millions of clients in over 200 countries, we’re building the go-to Fitness Intelligence platform for health and fitness professionals to grow their business and help more people live better lives. Our Marketplace connects top-tier coaches with health seekers around the world, making personalized fitness and wellness more accessible than ever. We’re a product-led company, backed by cutting-edge AI, but grounded in human connection. This is a rare chance to shape a platform with massive reach and lasting impact. Join Us in revolutionizing an entire industry with Fitness Intelligence Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging AI and technology to evolve the industry while maintaining the human touch at the core of coaching. What we’re looking for We’re looking for a strategic, user-obsessed Product Marketing Manager – Core to lead go-to-market strategy for our core coaching platform. You’ll shape positioning, messaging, and product launches that drive user engagement, feature adoption, and platform loyalty. You’ll partner closely with Product, Growth, Customer Success, and Design to deeply understand coach and client needs—and bring those stories to life. What you’ll do at Everfit Optimize product positioning and messaging for Everfit’s core coaching platform (e.g., programming, scheduling, messaging, progress tracking) Lead execution for feature releases, product updates, and platform innovations Collaborate with Product and UX to support roadmap priorities and provide feedback, market insights and user feedback to the team Drive adoption of new features through creative enablement content, email campaigns, in-app messaging, and webinars Build and maintain competitive intelligence and customer personas to inform marketing and product decisions Partner with Customer Success and Sales to develop training materials, one-pagers, videos, and case studies including webinars and Everfit educational content videos Test and iterate on messaging and user journeys to optimize feature awareness and coach retention Analyze performance of product marketing efforts, including engagement metrics, feature activation, and retention outcomes Qualifications 4–6 years of experience in product marketing or go-to-market roles (SaaS or B2B2C preferred) Experience marketing a core product or platform—ideally with technical, UX, or workflow elements Strong storytelling and content creation skills across formats (web, video, social, email, in-app) Deep empathy for users and a passion for translating complex features into customer value Comfort working cross-functionally in fast-moving, startup environments Experience with lifecycle marketing, onboarding journeys, or product-led growth is a plus Familiarity with health, wellness, or fitness coaching is a strong bonus Desirable You’ve built or managed a creator/ambassador program You understand what makes content pop on social media (TikTok and IG) Why Join Everfit? Be part of an AI-first company redefining fitness and wellness. Help build the future of personalized wellness with AI agents and a groundbreaking B2C marketplace for training and coaching. Work in a collaborative and fast-paced environment with a team that values dedication, creativity, and joy. Opportunity to shape the future of a high-growth global startup. Engage with a passionate, high-energy global team across Vietnam, the US, and the UK. Everfit.io is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Job details Location: San Francisco, CA Salary range: $128,000.00-$186,000.00 Employment type: Full-time Seniority level: Mid-Senior level Job function: Marketing Industries: Technology, Information and Media #J-18808-Ljbffr