Launch Potato is hiring: Marketing Manager, CRO in Chicago

Overview Marketing Manager, CRO role at Launch Potato. Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us? Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary: $85,000 - $100,000 per year Equal Opportunity Launch Potato is committed to a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics. Responsibilities Execute high-impact landing page and funnel tests to optimize performance across high-traffic campaigns. Build, launch, and report on experiments to drive revenue improvements. Manage A/B tests, QA launches, and report outcomes. Update copy, layout, and page flows within testing tools or CMS. Apply understanding of what impacts conversion, even when not the strategist, and collaborate with Copy, Design, and Media teams. Perform multi-variate analyses and maintain clear, comprehensive reports tracking multiple KPIs. Partner with optimization leads to move quickly on ideas and reduce bottlenecks; ensure timely delivery and flawless execution. Experience & Qualifications Experience: 3+ years in a performance marketing or CRO execution role. You’ve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life. Must have: Experience running A/B tests, QA of launches, reporting on test outcomes, working knowledge of analytics platforms (Google Analytics, Looker, or similar). Strong follow-through and task ownership; thrives on getting things done. Clear communicator who can work across Copy, Design, and Media teams. Creative mindset with the ability to spot UX friction and suggest improvements based on behavior. Outcomes (Performance Expectations) Test Execution: Launch 2–3 high-quality A/B tests per week across desktop and mobile. QA & Launch Reliability: Ensure tests and optimizations are implemented error-free and tracked accurately. Insight Documentation: Summarize test results clearly to inform future optimizations. Task Velocity: Move quickly on ideas and reduce bottlenecks; collaborate with teams to prep launches efficiently. Collaboration & Handoff: Work cross-functionally to finalize inputs and prepare launches. Multi-Variable Analyses: Create and monitor reports that track multiple KPIs. Success Looks Like High-quality tests and optimizations delivered in line with the strategy brief. Adherence to timelines and proper implementation steps. Bug or tracking issues caught before going live. Learnings shared with the broader team to improve results. Reliable execution enabling strategists and creatives to move faster. Competencies Execution Machine: Detail-oriented and efficient; gets things done with speed and care. Process-Focused: Follows structured workflows from briefs to results. Analytical: Creates easy-to-read, effective performance reports. QA Mindset: Spots gaps before they cause issues. Collaborative Doer: Positive, hands-on team player. Adaptable: Manages multiple launches and shifting priorities. Hungry to Learn: Curious about what works and how to improve results. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Launch Potato. We’re committed to diversity and inclusion. #J-18808-Ljbffr