Adams Outdoor
Job Description
Job Description
JOB SUMMARY
The
Corporate Marketing Manager
supports Sales and Management teams across the
entire Adams Outdoor Advertising enterprise . This role blends
traditional OOH marketing expertise with digital marketing strategy and execution , driving full-funnel marketing programs that strengthen client partnerships and accelerate revenue growth.
As both a
strategic partner and hands-on marketer , this role translates research, data, and insights into compelling sales narratives and integrated campaigns. By collaborating closely with Sales, Management, the Social Media Coordinator and cross-functional teams, the
Corporate Marketing Manager
ensures Adams Outdoor Advertising is positioned as an industry leader across all markets.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE: Sales & Enterprise Marketing Support
Develops research-driven proposals and presentations tailored to audience needs, supported by data. Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue. Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth. Designs persuasive proposals that align with company products while identifying up-sell opportunities. Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed. Collaborates with other Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story. Digital Marketing Strategy & Execution
Partners with the Director of Marketing to own the digital marketing roadmap, including
paid media, content strategy, SEO/SEM, email marketing, and marketing automation. Manages digital campaigns across channels (Google Ads, LinkedIn, programmatic, etc.) to drive lead generation, nurture client relationships, and increase brand visibility. Collaborates with the Social Media Coordinator to align campaigns and ensure consistency of brand voice and messaging across platforms. Works with creative team to develop digital content (graphics, case studies, videos, landing pages) aligned to sales and brand objectives. Partners with Sales to launch and track
integrated campaigns
(OOH + digital) for measurable ROI. Leverages HubSpot and other tools for
marketing automation, CRM management, and campaign tracking. Reports on campaign performance (KPIs, attribution, pipeline impact), presenting insights and optimizations to leadership. Own and manage the mapping of customer touchpoints to optimize the customer journey and drive engagement.
Research, Insights & Market Development
Conducts in-depth research on clients, competitors, and market trends to shape both OOH and digital strategy. Uses marketing research tools and platforms (PlacerAI, Geopath, HubSpot, Google Analytics, ChatGPT etc.) to create marketing opportunities and measure effectiveness / optimize future programs. Guides lead-generation efforts with discretion and sound judgment. Identifies new opportunities in digital and OOH channels to expand Adams’ enterprise market presence.
General & Administrative
Updates and distributes marketing materials across all channels to ensure consistency and effectiveness. Prioritizes and manages multiple projects to meet deadlines and optimize workflow. Performs additional responsibilities as assigned by the Director of Marketing. PREFERRED QUALIFICATIONS
Bachelor’s Degree in Marketing, Advertising, Digital Media, Business, or related discipline (or equivalent experience). 5+ years of experience in marketing, ideally spanning both
media/advertising sales
and
digital marketing management. Expertise in research databases, tools and applications including but not limited to Ad Mall, Kantar, Geopath, PlacerAI, HubSpot, and Google Analytics. Strong experience managing
paid media campaigns, SEO/SEM strategies, content development, and social media marketing. Experience with
HubSpot or similar marketing automation platforms
required. Familiarity with Adobe Creative Suite and/or Canva a plus. Proven sense of ownership in projects or initiatives you champion. Ability to work independently and resolve problems, while being a team player to drive success. Excellent organizational, interpersonal and communication skills. Strong copywriting and storytelling skills, both for sales collateral and digital channels. Highly proficient in Microsoft Office Suite – PowerPoint Designer a plus! WHAT WE OFFER
Competitive salary and bonus opportunity. Comprehensive benefits package, including health, dental, and vision insurance. Opportunities for professional growth and leadership in both OOH and digital marketing. Collaborative and supportive work environment. A chance to shape impactful
integrated marketing campaigns
in a growing company from the ground up. Other Requirements
Able to travel outside of the office at least 10% of the time for meetings and industry events.
Location: Charlotte, NC
Position Type Regular
ADAMS OUTDOOR ADVERTISING:
Adams Outdoor Advertising (adamsoutdoor.com) is the nation’s fourth largest out-of-home advertising company and the largest privately held. Across key U.S. markets, Adams transforms everyday spaces into unforgettable brand moments with a premium network of static and digital billboards. Fueled by creativity, innovation, and a deep understanding of audience behavior, Adams helps brands stand out, spark conversation, and drive results. Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021. The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the job.
Created 9/10/2025
#LI-Onsite Powered by JazzHR EGm3cNMWDc
Job Description
JOB SUMMARY
The
Corporate Marketing Manager
supports Sales and Management teams across the
entire Adams Outdoor Advertising enterprise . This role blends
traditional OOH marketing expertise with digital marketing strategy and execution , driving full-funnel marketing programs that strengthen client partnerships and accelerate revenue growth.
As both a
strategic partner and hands-on marketer , this role translates research, data, and insights into compelling sales narratives and integrated campaigns. By collaborating closely with Sales, Management, the Social Media Coordinator and cross-functional teams, the
Corporate Marketing Manager
ensures Adams Outdoor Advertising is positioned as an industry leader across all markets.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE: Sales & Enterprise Marketing Support
Develops research-driven proposals and presentations tailored to audience needs, supported by data. Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue. Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth. Designs persuasive proposals that align with company products while identifying up-sell opportunities. Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed. Collaborates with other Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story. Digital Marketing Strategy & Execution
Partners with the Director of Marketing to own the digital marketing roadmap, including
paid media, content strategy, SEO/SEM, email marketing, and marketing automation. Manages digital campaigns across channels (Google Ads, LinkedIn, programmatic, etc.) to drive lead generation, nurture client relationships, and increase brand visibility. Collaborates with the Social Media Coordinator to align campaigns and ensure consistency of brand voice and messaging across platforms. Works with creative team to develop digital content (graphics, case studies, videos, landing pages) aligned to sales and brand objectives. Partners with Sales to launch and track
integrated campaigns
(OOH + digital) for measurable ROI. Leverages HubSpot and other tools for
marketing automation, CRM management, and campaign tracking. Reports on campaign performance (KPIs, attribution, pipeline impact), presenting insights and optimizations to leadership. Own and manage the mapping of customer touchpoints to optimize the customer journey and drive engagement.
Research, Insights & Market Development
Conducts in-depth research on clients, competitors, and market trends to shape both OOH and digital strategy. Uses marketing research tools and platforms (PlacerAI, Geopath, HubSpot, Google Analytics, ChatGPT etc.) to create marketing opportunities and measure effectiveness / optimize future programs. Guides lead-generation efforts with discretion and sound judgment. Identifies new opportunities in digital and OOH channels to expand Adams’ enterprise market presence.
General & Administrative
Updates and distributes marketing materials across all channels to ensure consistency and effectiveness. Prioritizes and manages multiple projects to meet deadlines and optimize workflow. Performs additional responsibilities as assigned by the Director of Marketing. PREFERRED QUALIFICATIONS
Bachelor’s Degree in Marketing, Advertising, Digital Media, Business, or related discipline (or equivalent experience). 5+ years of experience in marketing, ideally spanning both
media/advertising sales
and
digital marketing management. Expertise in research databases, tools and applications including but not limited to Ad Mall, Kantar, Geopath, PlacerAI, HubSpot, and Google Analytics. Strong experience managing
paid media campaigns, SEO/SEM strategies, content development, and social media marketing. Experience with
HubSpot or similar marketing automation platforms
required. Familiarity with Adobe Creative Suite and/or Canva a plus. Proven sense of ownership in projects or initiatives you champion. Ability to work independently and resolve problems, while being a team player to drive success. Excellent organizational, interpersonal and communication skills. Strong copywriting and storytelling skills, both for sales collateral and digital channels. Highly proficient in Microsoft Office Suite – PowerPoint Designer a plus! WHAT WE OFFER
Competitive salary and bonus opportunity. Comprehensive benefits package, including health, dental, and vision insurance. Opportunities for professional growth and leadership in both OOH and digital marketing. Collaborative and supportive work environment. A chance to shape impactful
integrated marketing campaigns
in a growing company from the ground up. Other Requirements
Able to travel outside of the office at least 10% of the time for meetings and industry events.
Location: Charlotte, NC
Position Type Regular
ADAMS OUTDOOR ADVERTISING:
Adams Outdoor Advertising (adamsoutdoor.com) is the nation’s fourth largest out-of-home advertising company and the largest privately held. Across key U.S. markets, Adams transforms everyday spaces into unforgettable brand moments with a premium network of static and digital billboards. Fueled by creativity, innovation, and a deep understanding of audience behavior, Adams helps brands stand out, spark conversation, and drive results. Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021. The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the job.
Created 9/10/2025
#LI-Onsite Powered by JazzHR EGm3cNMWDc