Marketing Manager Job at ASM Global in Cincinnati

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POSITION: Marketing Manager at Duke Energy Convention Center

DEPARTMENT: Sales and Marketing

REPORTS TO: Director of Sales & Marketing

FLSA STATUS: Salaried Exempt

THE ROLE

The Marketing Manager is responsible for creating, directing, and implementing sponsorship and marketing programs for the facility. This position manages the Convention Center’s marketing department and complex-wide branding, including marketing, brand management, communications, public relations, community engagement, advertising purchasing, and budget management. The role also oversees social media and website management and creates and implements marketing strategies to increase venue awareness.

Essential Duties And Responsibilities

• Communicates with outside advertising agencies on ongoing campaigns. Writes and prepares copy for print/radio/TV spots. Places advertising for event marketing.
• Prepares and disseminates company event and press releases.
• Coordinates promotions and special events with event promoters and facility personnel.
• Prepares copy and layout for company newsletter.
• Work with Visit Cincy to align strategies to market the convention center and destination.
• Assists with the management, development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
• Works in conjunction with the Director of Sales & Marketing and Sales staff in the planning and execution of events.
• Works with facility and the CVB to coordinate promotional and marketing efforts. Supervises marketing efforts.
• Plans and conducts market research to identify opportunities for increased sales.
• Provides post-event reports, analysis, and regular status reports on marketing programs.
• Develops, creates, implements, and manages marketing and communication strategies for the Convention Center and The Complex.
• Collaborates with the Director of Sales on fiscal year sales and marketing plan and budgets.
• Provides development oversight of marketing operations procedures.
• Plans and implements sponsorship opportunities, client gifting programs, and client event/engagement initiatives as needed.
• Researches the local community to identify partnerships for client gifts that highlight the destination.
• Implements a digital marketing communication plan for the convention center.
• Creates and maintains digital content for multiple platforms including website, social media, and email communications.
• Manages photo and video libraries.
• Determines editorial changes, layout, graphics and/or video for communications and advertising.
• Collaborates with consultants to refine creative concepts for multimedia campaigns.
• Writes project scopes for marketing and communications projects, manages the RFP/RFQ process, and works with vendors to deliver work within contract terms and budget.
• Directly supervises employees and interns in the Marketing Department.

Qualifications

Education And/or Experience

• Associate degree or equivalent from a two-year college in Marketing, Public Relations or Journalism preferred.
• Previous experience/internship in Marketing, Public Relations, Journalism, or related industry experience (i.e., advertising agency, radio/television) required or equivalent combination of education and experience.
• Ability to work flexible hours, including nights, weekends, and holidays in addition to normal business hours as needed.
• Must have high standards, professional attitude, and appearance.

Skills And Abilities

• Excellent written and verbal communication skills.
• Basic understanding of demographics and media buying ability.
• Experience using Adobe Creative Suite, Microsoft 365, Sprout Social, Monday.com, Dropbox, Showtime CMS, a DSLR camera, and social media (LinkedIn, Instagram, Facebook).
• Project management principles.
• Principles and practices of effective oral presentations.
• Planning and implementing marketing, communications, and promotion strategies.
• Managing social media and digital marketing assets including website.
• Coordinating deadlines, prioritizing work demands, and assigning/monitoring work performed.
• Researching industry trends, solutions, and best practices.
• Evaluating program measures and outcomes.
• Knowledge of database software, spreadsheet, graphics, and word processing software.

Compensation

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Equal Opportunity

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Location

Cincinnati, OH

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