Digital Marketing Manager Job at Honeycomb Insurance in Denver

Overview

Digital Marketing Manager position at Honeycomb Insurance — join to apply and help drive full-funnel growth from acquisition through lifecycle for partner and direct marketing. You’ll own email execution, list building and workflows, site updates in Webflow, and reporting that ties activity to the pipeline. Bonus points if you’ve touched Iterable or similar cross-channel messaging tools.

Honeycomb is a rapidly growing global startup backed by top-tier investors, with dual headquarters in Chicago and Tel Aviv and 5 offices across the U.S. We’re reinventing the commercial real estate insurance industry, and we aim to ensure every employee feels connected to our mission and one another.

In 2025, Honeycomb was recognized by Newsweek as one of “America’s Greatest Startup Workplaces” and by Calcalist as a “Top 50 Israel startup.”

What You’ll Do

• Run HubSpot marketing operations: build, maintain and scale email strategy plus execution, lists/segments, nurture/drip programs, lifecycle workflows, lead scoring, and optimization.
• Manage intake & prioritization: triage requests from marketing and cross-functional partners (Sales, RevOps, Product, CS), set SLAs, and keep stakeholders informed.
• Keep the site fresh (Webflow): publish and QA new pages, implement basic SEO/meta updates, and run A/B tests with clear hypotheses with external resources for development and design.
• Contribute to strategy: partner on acquisition and lifecycle strategy, translating goals into experiments, campaigns, and measurable plans.
• Drive demand gen: support paid media (search, social, display), retargeting, direct mail, and other channels, audience targeting, and landing page alignment.
• Maintain data quality: monitor syncs, dedupe/normalize records, and enforce naming/UTM conventions for clean reporting.
• Report & iterate: ship weekly insights on channel performance, email engagement, pipeline/SQL impact, and recommendations.

What You’ll Bring

• 3–6+ years in digital/lifecycle marketing with deep hands-on HubSpot experience (Marketing Hub required).
• Fluency in email marketing best practices (deliverability, segmentation, personalization, testing).
• Experience with Webflow is a bonus (editing, CMS collections, basic HTML/CSS comfort for tweaks).
• Exposure to demand gen channels (Google/LinkedIn Ads, retargeting, direct mail platforms).
• Strong project management: can manage a queue, set priorities, and hit deadlines.
• Analytical chops: comfortable with marketing analytics, UTMs, and building actionable dashboards.
• Nice to have: Iterable (or similar cross-channel platform), basic SQL/Looker/Tableau, direct-mail orchestration, B2B/B2B2C or fintech/insurtech experience.

How We’ll Measure Success

• Email: deliverability %, CTR/CTO, unsubscribe/spam rates, workflow conversion.
• Pipeline: MQL→SQL rate, revenue, CAC trends.
• Web: landing page CVR, site, SEO hygiene on new pages.
• Ops: request SLA adherence, process documentation coverage.

Tech stack you’ll touch

HubSpot Marketing Hub, Webflow, Google Analytics/Tag Manager, ad platforms (Google/LinkedIn), spreadsheet tools; AI tools, Iterable experience is a plus.

Benefits

• Salary range: $90,000 - $110,000
• Bonus
• Health Benefits
• Employee options grant
• 401K
• Flexible paid time off
• Paid national holidays

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Insurance