Vector Force Development
Sr Digital Product Manager Performance & Growth
Vector Force Development, Washington, District of Columbia, us, 20022
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Sr Digital Product Manager – Performance & Growth
Sr. Digital Product Manager – Performance & Growth Hybrid | Bellevue, Washington Salary: $120,000–$140,000 Our client is scaling fast and is hiring a Sr. Digital Product Manager to own growth and performance across public-facing web experiences. In this high-impact role, you’ll lead the conversion strategy for unauthenticated visitors—operating at the intersection of growth, UX, performance marketing, and experimentation—to turn curious visitors into loyal, transacting members. What you’ll do Drive conversion and funnel optimization: Improve conversion funnels, optimize lead capture, and remove friction from key journeys across the public website. Own the A/B testing roadmap: Partner with UX, Engineering, and Adobe Target teams to continuously test CTAs, content placement, and design for measurable conversion lifts. Lead personalization and real-time experiences: Use customer data, behavioral signals, and campaign attributes to trigger and personalize experiences across digital touchpoints. Build and own performance dashboards: Partner with Analytics to define KPIs, track funnel drop-off, bounce rates, and conversion performance—and report results with clear storytelling. Make data-driven decisions: Use web analytics, testing platforms, and real-time behavioral insights to inform prioritization and drive growth outcomes. Maximize inbound traffic performance: Collaborate with Marketing to ensure SEO, SEM, social, email, and paid traffic lands on optimized, relevant experiences. Own conversion performance for landing pages and campaigns. Lead SEO/SEM landing strategy: Align SEO, campaign, and paid channels with on-site experiences to increase relevance and conversion. Own digital transactions: Lead strategy across public-facing journeys including new member joins, insurance quotes, travel bookings, and Visa applications. Optimize tools and flows: Own end-to-end experiences for quote tools, booking engines, and join flows with a focus on clarity, speed, and conversion. Champion innovation and experimentation: Bring a test-and-learn mindset, establish PLG best practices, and contribute to a Digital Growth Playbook. Align growth with business goals: Balance revenue, usability, and cross-sell to maximize digital sales across product lines. Explore AI-enabled tools: Collaborate with stakeholders to evaluate and integrate tools like AgentForce, Genesys, and Adobe Journey Optimizer (AJO). Be a culture builder: Contribute positively through respectful collaboration and shared ownership of goals. Bachelor’s degree in Information Technology or related field, or equivalent experience 6+ years in digital product management focused on growth, optimization, and web performance Proven ownership of e-commerce, acquisition, or conversion funnels Experience in membership-based organizations or regulated industries (insurance, travel, finance, healthcare) Familiarity with agile methodologies and tools (Jira, Azure DevOps), design thinking, rapid experimentation, and AI-enabled support tools (Genesys, AgentForce) Experience partnering with campaign teams and/or marketing automation systems Knowledge, skills, and abilities Strong grasp of emerging tech: AI-driven personalization, real-time web experiences, and automation Deep experience with growth levers: A/B testing, personalization, SEO/SEM, campaign performance tracking Hands-on with martech/analytics stacks: Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics, Adobe Journey Optimizer, Real-Time CDP, Salesforce CRM, or similar Cross-functional collaborator with UX, Marketing, Analytics, and Engineering Excellent communicator and presenter with a track record of demonstrating business impact Strong problem-solving, facilitation, and project management skills Diplomatic stakeholder management and the ability to influence change Proven ability to build and optimize internal and external partnerships Why this role Lead mission-critical growth initiatives at scale Shape a modern, data-driven web experience and performance engine Drive outcomes that are visible at the highest levels of the organization Join a collaborative, growth-minded team building a beloved, high-performing brand How to apply Ready to build a high-converting, member-first digital experience? Email your resume or LinkedIn profile to: Nick Bieler — nbieler@vectrotalentsolutions.com Bring your vision, elevate the stack, and help shape a connected, data-driven future. Apply today.
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Sr. Digital Product Manager – Performance & Growth Hybrid | Bellevue, Washington Salary: $120,000–$140,000 Our client is scaling fast and is hiring a Sr. Digital Product Manager to own growth and performance across public-facing web experiences. In this high-impact role, you’ll lead the conversion strategy for unauthenticated visitors—operating at the intersection of growth, UX, performance marketing, and experimentation—to turn curious visitors into loyal, transacting members. What you’ll do Drive conversion and funnel optimization: Improve conversion funnels, optimize lead capture, and remove friction from key journeys across the public website. Own the A/B testing roadmap: Partner with UX, Engineering, and Adobe Target teams to continuously test CTAs, content placement, and design for measurable conversion lifts. Lead personalization and real-time experiences: Use customer data, behavioral signals, and campaign attributes to trigger and personalize experiences across digital touchpoints. Build and own performance dashboards: Partner with Analytics to define KPIs, track funnel drop-off, bounce rates, and conversion performance—and report results with clear storytelling. Make data-driven decisions: Use web analytics, testing platforms, and real-time behavioral insights to inform prioritization and drive growth outcomes. Maximize inbound traffic performance: Collaborate with Marketing to ensure SEO, SEM, social, email, and paid traffic lands on optimized, relevant experiences. Own conversion performance for landing pages and campaigns. Lead SEO/SEM landing strategy: Align SEO, campaign, and paid channels with on-site experiences to increase relevance and conversion. Own digital transactions: Lead strategy across public-facing journeys including new member joins, insurance quotes, travel bookings, and Visa applications. Optimize tools and flows: Own end-to-end experiences for quote tools, booking engines, and join flows with a focus on clarity, speed, and conversion. Champion innovation and experimentation: Bring a test-and-learn mindset, establish PLG best practices, and contribute to a Digital Growth Playbook. Align growth with business goals: Balance revenue, usability, and cross-sell to maximize digital sales across product lines. Explore AI-enabled tools: Collaborate with stakeholders to evaluate and integrate tools like AgentForce, Genesys, and Adobe Journey Optimizer (AJO). Be a culture builder: Contribute positively through respectful collaboration and shared ownership of goals. Bachelor’s degree in Information Technology or related field, or equivalent experience 6+ years in digital product management focused on growth, optimization, and web performance Proven ownership of e-commerce, acquisition, or conversion funnels Experience in membership-based organizations or regulated industries (insurance, travel, finance, healthcare) Familiarity with agile methodologies and tools (Jira, Azure DevOps), design thinking, rapid experimentation, and AI-enabled support tools (Genesys, AgentForce) Experience partnering with campaign teams and/or marketing automation systems Knowledge, skills, and abilities Strong grasp of emerging tech: AI-driven personalization, real-time web experiences, and automation Deep experience with growth levers: A/B testing, personalization, SEO/SEM, campaign performance tracking Hands-on with martech/analytics stacks: Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics, Adobe Journey Optimizer, Real-Time CDP, Salesforce CRM, or similar Cross-functional collaborator with UX, Marketing, Analytics, and Engineering Excellent communicator and presenter with a track record of demonstrating business impact Strong problem-solving, facilitation, and project management skills Diplomatic stakeholder management and the ability to influence change Proven ability to build and optimize internal and external partnerships Why this role Lead mission-critical growth initiatives at scale Shape a modern, data-driven web experience and performance engine Drive outcomes that are visible at the highest levels of the organization Join a collaborative, growth-minded team building a beloved, high-performing brand How to apply Ready to build a high-converting, member-first digital experience? Email your resume or LinkedIn profile to: Nick Bieler — nbieler@vectrotalentsolutions.com Bring your vision, elevate the stack, and help shape a connected, data-driven future. Apply today.
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