Director Sales & Marketing - Four Points by Sheraton Pleasanton

Director of Sales & Marketing - Four Points by Sheraton PleasantonJoin to apply for the Director of Sales & Marketing - Four Points by Sheraton Pleasanton role at HighgateHighgate Hotels is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. The company portfolio represents an asset value exceeding $20B and generates over $5B in cumulative revenues. Highgate provides guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition, and develops bespoke hotel brands. Corporate offices are in London, New York, Dallas, and Seattle.OverviewThe Director of Sales & Marketing is primarily responsible for leading and driving the top-line revenue strategy for traditional sales segments, including group, volume transient, and catering. The role also involves staying ahead of market trends, monitoring market share and competitive hotel activity, while directing the property sales teams (rooms & catering) to meet or exceed budgeted revenues. The director will develop and implement a marketing communications plan to achieve the desired positioning for the hotel and manage the sales & marketing budget to support revenue attainment.ResponsibilitiesLead and drive top-line revenue for traditional sales segments including group, volume transient, and catering.Assess and react to market trends, market share, and the competitive hotel environment.Develop and implement a marketing communications plan and manage the sales & marketing budget to support initiatives.Act as the hotel’s voice of the customer and communicate key issues to all levels of the organization.Read and interpret Smith Travel Research data, P&L, sales mix, forecasting, group pace/position, and traditional hotel reporting.Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting performance.Conduct competitive set reviews, SWOT analysis, and monitor new supply.Develop plans to penetrate primary markets and manage key accounts (existing and target).Design effective sales deployment schemes and market assignments.Develop sales goals to achieve budget and market share targets.Manage group pace measurement and set sales production goals.Manage sales activity and travel schedule.QualificationsBachelor’s degree preferred in Marketing.At least 3 years of experience as a sales leader, with prior hotel sales experience.Experience dealing with ownership groups and asset management.Proficient in managing/using sales automation (DELPHI) and PMS systems.Experience working collaboratively with revenue management.Knowledge of all market segments and channel sources; ability to develop strategic plans for each.Excellent communication and presentation skills.Strong interpersonal skills and ability to work in a team environment.Ability to direct, lead, train, motivate, and drive a direct sales team; foster a cooperative and competitive team spirit.Proficient in MS Office (Word, Excel, PowerPoint).Ability to multitask and prioritize departmental functions to meet deadlines.Seniority levelDirectorEmployment typeFull-timeJob functionSales and Business DevelopmentIndustries: HospitalityReferrals increase your chances of interviewing at Highgate. Get notified about new Director of Sales & Marketing jobs in Pleasanton, CA. #J-18808-Ljbffr