Director of Social Media & Multiplatform Strategy, WIRED

Job DescriptionLocation: San Francisco, CADirector, Social Media & Multiplatform StrategyOverview/PurposeWIRED is looking for a creative and innovative journalist, leader, and platform expert to join our global audience development team.To be successful in this role, you will need to know how to use online platforms, from Bluesky and Instagram to Reddit and TikTok, to develop, engage, and inform audiences across platforms and formats, including video, visuals, and text. You should be clued in on emerging networks and how WIRED can use them effectively, and well-versed in building social media strategies that increase audience engagement, social referrals, and revenue opportunities. You should also be a vertical video pro, able to develop and iterate on a news-driven strategy that will engage audiences on video-based platforms and translate WIRED journalism into short-form video content.This role will oversee a team of social media managers in the US and UK, and requires working with teams across multiple time zones. This role will collaborate closely with our Director of Multiplatform on vertical video production, and be responsible for guiding our strategic approach to off-platform video. Candidates should be experienced at setting high-level strategies as well as getting into the daily process by writing, producing, and editing social content in multiple formats. This role works closely with WIRED’s leadership team across editorial, audience development, and video, as well as with editors, writers, reporters, analysts, designers, and producers.This role is based in our New York office.Primary ResponsibilitiesTake strategic ownership of WIRED’s social platforms and other online platforms, like Reddit, guiding high-level strategy and day-to-day workflow to increase on-platform engagement and revenue opportunitiesGet WIRED’s unique mix of coverage in front of new and existing audiences, and develop WIRED’s voice and approach for each platformCollaborate with editors, reporters, designers, and producers to develop content packages that are optimized for social media, and optimize story headlines for socialCollaborate closely with WIRED’s vertical video team, and build our vertical video offerings to ensure their success across multiple platforms; liaise with external partners to bring the latest strategic guidance to our vertical video production unitCollaborate with WIRED’s design team to ensure that WIRED has a strong and recognizable visual identity across social platformsWork with the larger audience development team to ensure social strategies work in concert with SEO, newsletter, and community/subscriber initiativesFind smart, effective ways to ensure that WIRED’s journalism leads and contributes to online conversationsWork with WIRED’s sales and marketing team on sponsorship opportunitiesProactively develop relationships with other social media and vertical video teams across brands at Condé Nast, gathering, disseminating, and applying learnings and best practicesDirectly manage a team of social media managers and producers, helping them develop their skills, grow their careers, and fostering a transparent, respectful, inclusive, and collaborative team environmentDevelop, implement, and maintain clear processes and communication channels for the team, helping people do their jobs more easily and ensuring work is happening in syncDelegate and manage work across the team - provide clear direction, constructive feedback, and serve as a resource for team members to help resolve challenges and improve outputsContribute effectively to all HR/People processes such as performance management, compensation reviews, recruitment, etc.Additional responsibilities as needed and assignedDesired Skills and QualificationsExtensive experience in news publishing, ideally having worked on both editorial and audience development; at least three years of management experience and 8+ years working in digital newsroomsProfessional experience creating and optimizing content for platforms including TikTok, Facebook, Twitter, Instagram, YouTube, Pinterest, Twitch, and LinkedInProfessional experience with publishing and analytics tools including SocialFlow or similar scheduling tools, CapCut or similar video editing tools, Parse.ly, and Google AnalyticsExperience directly managing teams across cultures and timezonesStrong communication (written and verbal) and collaboration skills with the ability to navigate multiple stakeholders’ inputs, opinions, and decision-making stylesA sense of humor and keenness to adapt to a changing media landscape and find audiences in new waysA work-style that balances entrepreneurial spirit with operational rigorA highly motivated self-starter with proven ability to manage multiple people, projects, priorities, and deadlines in a fast-paced, matrixed environment.The expected base salary range for this position is from $135,000-$145,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.What happens next?If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics. #J-18808-Ljbffr