The Blue Collar Recruiter- Jacksonville FL is hiring: DIGITAL MARKETING MANAGER

Marketing Manager
CRM, Lead Generation & Digital Campaigns

Location: On-Site in Green Cove Springs, FL
Department: Marketing
Reports To: Vice President of Marketing
Employment Type: Full-Time / Salary MON-FRI 8am-5pm

About the Role

We are seeking a strategic and results-oriented Marketing Manager to lead data-driven marketing initiatives, with a strong focus on lead generation, nurturing, and digital campaign execution. This role requires expertise in Salesforce, HubSpot, Google Ads, and social media platforms, with a proven ability to drive pipeline growth and customer engagement through data-driven strategies.

Key Responsibilities

· Develop and execute integrated, measurable marketing campaigns focused on lead generation, nurturing, and conversion across digital channels.

· Develop, manage, and optimize Google Ads campaigns to drive qualified traffic and maximize ROI.

· Oversee social media strategy and execution across platforms (LinkedIn, Facebook, X, Instagram), ensuring brand consistency and audience engagement.

· Own and refine marketing automation workflows in HubSpot and Salesforce, ensuring seamless lead handoff to sales.

· Analyze campaign performance and lead generation metrics to continuously improve conversion rates.

· Ensure CRM data accuracy and tracking of marketing-related KPIs.

· Stay current with industry trends and best practices in B2B marketing, CRM, and automation.

· Supervision of graphic design staff member

Key Performance Indicators (KPIs)

· Lead Generation Volume: Number of qualified leads generated monthly/quarterly.

· Lead Conversion Rate: Percentage of leads converted to opportunities or customers.

· Cost per Lead (CPL): Efficiency of paid campaigns, especially Google Ads.

· Marketing Influenced Pipeline: Value of pipeline influenced by marketing activities.

· Email Engagement Rates: Open, click-through, and conversion rates from nurturing campaigns.

· Social Media Engagement: Follower growth, engagement rate, and referral traffic.

· Ad Performance Metrics: CTR, CPC, and conversion rates from paid media.

· CRM Data Accuracy: Completeness and cleanliness of lead/contact records.

Qualifications

· 5+ years of experience in B2B marketing, with a strong emphasis on CRM, lead generation, and digital campaign management.

· Proficiency in Salesforce, HubSpot, and Google Ads is required.

· Proficiency with the Adobe Creative Suite including Premier (or equivalent video editing tools).

· Hands-on experience managing social media platforms and tools (e.g., Hootsuite, Sprout Social).

· Strong analytical skills and experience with marketing performance metrics.

· Excellent communication and project management skills.

· Experience working cross-functionally with sales, product, design, and analytics teams.

· Bachelor's (or higher) degree in marketing, business, or related field.