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Praetorian

Marketing Technology Manager Job at Praetorian in Austin

Praetorian, Austin, TX, US, 78716

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Job Description

Job Description

At Praetorian, our mission is to prevent breaches before they occur. We envision a world where cybersecurity is proactive, not reactive—where organizations shift from an "assume breach" mindset to a prevention-first strategy that keeps them ahead of evolving threats.

We deliver on that vision by hiring the top 1% of offensive security talent and empowering them to tackle the industry's most complex security challenges. Our team of elite engineers operates at the forefront of adversary simulation, application security, cloud security, and beyond.

Through red team engagements, sophisticated attack simulations, and Chariot—our fully managed continuous threat exposure management platform—we help organizations stay in control of their dynamic attack surfaces. Our human-led, tech-enabled approach allows clients to uncover and remediate exploitable vulnerabilities before they can be leveraged by real-world threat actors.

If you're drawn to technical excellence, continuous learning, and work that truly makes an impact, you'll thrive at Praetorian.

Position Overview:

We are seeking a dynamic and results-driven Marketing Technology Manager to join our lean marketing team. This is a hands-on role requiring someone who thrives on building, optimizing, and maintaining the technical infrastructure that powers our marketing efforts. The ideal candidate will take full ownership of our marketing technology stack, ensuring seamless integration, automation, and performance tracking across all systems. As our Marketing Technology Manager, you will be the technical backbone that enables our marketing team to effectively reach Enterprise and F1000 cybersecurity decision-makers, directly contributing to our mission of bringing together the world's brightest minds to tackle the cybersecurity challenge.

Career Opportunity:

  • Join an industry with massive societal, economic, and political importance in the 21st century
  • Work alongside some of the best and the brightest minds in the security industry
  • Take ownership of critical marketing infrastructure that directly impacts company growth
  • Build and optimize systems that will scale with a hyper-growth cybersecurity company
  • Develop expertise across cutting-edge marketing technology platforms and integrations

Core Responsibilities:

  • Own the Marketing Technology Stack: Build, design, maintain, and optimize our complete martech infrastructure including HubSpot, 6sense, Salesforce, Apollo, Warmly, SEMrush, and Google Analytics
  • Ensure Seamless HubSpot-Salesforce Integration: Maintain flawless data flow, lead routing, and attribution tracking between our core marketing and sales systems
  • Deliver Real-Time Reporting and Analytics: Create and maintain dashboards that provide actionable insights into campaign performance, lead quality, conversion rates, and ROI across all marketing channels
  • Build and Optimize Marketing Automation: Design sophisticated workflows, lead scoring models, and customer journey mapping that improve MQL to SQL conversion rates and accelerate pipeline velocity
  • Track and Optimize Customer Acquisition Cost (CAC): Monitor marketing spend efficiency across all channels, implement attribution models, and provide data-driven recommendations to minimize CAC while maximizing qualified lead volume
  • Measure Marketing ROI and Funnel Performance: Build comprehensive reporting that tracks the complete buyer journey from awareness through closed revenue, with accountability for reconciling funnel math across MQL, SQL, pipeline, and revenue stages
  • Monitor System Performance and Uptime: Ensure 99.99% availability of critical marketing systems and proactively address technical issues before they impact campaigns
  • Support Content Distribution and Performance Tracking: Implement tracking and analytics to measure content effectiveness and distribution across all channels
  • Reduce Technical Debt: Audit, consolidate, and optimize redundant tools and processes to improve efficiency and reduce operational complexity

Desired Qualifications:

  • 4+ years of marketing operations or marketing automation experience in B2B SaaS or cybersecurity environments
  • Subject matter expertise with HubSpot as the core marketing automation platform, including advanced workflow creation, lead scoring, and integration management
  • Proficiency with 6sense for account-based marketing and buyer intent data
  • Strong Salesforce integration experience ensuring seamless CRM connectivity and data integrity
  • Technical implementation skills including API integrations, webhook management, and familiarity with middleware platforms like Zapier or Workato
  • Analytics and reporting expertise with Google Analytics, campaign attribution, and performance measurement across multiple platforms, with proven ability to track and optimize Customer Acquisition Cost (CAC) and marketing ROI
  • Experience with B2B marketing technology stack and understanding of lead lifecycle management, including funnel math reconciliation across MQL, SQL, pipeline, and revenue stages
  • Strong Demand generation fundamentals with knowledge of multi-channel campaign performance measurement and buyer intent signal interpretation
  • A/B testing and statistical analysis experience for campaign optimization and data-driven decision making
  • Familiarity with cybersecurity or complex enterprise SaaS marketing and technical buyer personas (CISOs, Security Engineers, DevOps leaders)

+1 Qualifications:

  • Advanced technical skills including CSS, HTML, WordPress development, and backend system management
  • SQL, AI, and BI knowledge relevant to querying, analysis, and custom reporting on data spread across multiple systems
  • Experience with additional martech platforms such as Apollo, Warmly, SEMrush, Google Tag Manager, and social advertising platforms (Google Ads, LinkedIn Campaign Manager)
  • Marketing analytics and data visualization experience with tools like Tableau or Power BI
  • Account-Based Marketing (ABM) experience with enterprise-focused strategies and complex buying groups
  • AI-driven marketing tools experience with platforms like Clay, n8n, and other automation platforms for scaling campaign impact
  • Preferred Certifications: Google Ads, Google Analytics, HubSpot, Meta Blueprint, Demandbase, or ITSMA ABM
  • Marketing compliance and security knowledge including data privacy regulations and cybersecurity marketing requirements
  • Bachelor's degree in Marketing, Business, Information Management, or equivalent experience

Desired Behaviors:

  • Technical problem-solver who enjoys troubleshooting complex system integrations and optimizing performance
  • Data-driven decision maker with exceptional analytical skills and ability to translate metrics into actionable insights
  • Self-starter with ownership mindset capable of working independently in a fast-paced, lean team environment
  • Process optimizer focused on building scalable, efficient systems that support rapid growth
  • Collaborative team player able to work effectively with marketing, sales, and product teams
  • Detail-oriented executor with exceptional project management skills and ability to manage multiple technical initiatives
  • Continuous learner excited about staying current with marketing technology trends and cybersecurity industry developments
  • Results-focused with accountability for data accuracy, and evidence-based marketing performance improvements

Compensation & Benefits:

  • Competitive salary benchmarked against market for top talent in Cybersecurity and SaaS
  • Equity Incentive Plan with meaningful ownership stake in a fast-growing company
  • Comprehensive health and dental insurance coverage
  • 401K plan with immediate company matching
  • Paid maternity and paternity leave

At Praetorian, we don't just hire for open roles—we seek out mission-driven security professionals who are passionate about outsmarting adversaries and preventing breaches before they happen. If you're drawn to uncovering the unknown, pushing technical boundaries, and making a real impact, you'll be right at home here.

You'll work alongside some of the best minds in the industry to help the world's leading companies take control of their evolving attack surfaces. We thrive on bold thinking, technical excellence, and a shared commitment to building a more secure future.

Ready to do your best work—with the best in the field? Apply today.


In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

We are committed to an inclusive and diverse Praetorian. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.