Marketing Manager Job at GamblingCareers.com in Detroit

Overview

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At Aristocrat, we're committed to enriching happiness by utilizing the power of play. We are in need of an outstanding Marketing Manager to lead our digital marketing campaigns for the Michigan Lottery’s iLottery program, crafting and driving strategies to ensure a flawless customer experience and top-tier program performance.

In our environment, collaboration and inclusivity are at the core, nurturing a space where all team members can flourish. As a Marketing Manager, you will collaborate with cross-functional teams to implement and enhance marketing initiatives.

What You’ll Do

• Craft and roll out digital marketing strategies for the iLottery program’s objectives and indicators, both short- and long-term.
• Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts.
• Research emerging acquisition channels and customer retention tactics to continuously improve program performance.
• Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions.
• Mentor a cross-functional team, fostering a high-performing, collaborative culture through goal setting, mentoring, and performance management.
• Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting churn and lifetime value.
• Review and provide feedback on marketing content, including landing pages and social media posts.
• Review and suggest improvements to customer experience and purchase flows to refine conversion and retention.
• Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment.
• Analyze campaign performance against benchmarks, tracking indicators, and targets for optimization.
• Offer strategic input for digital advertising investment to enhance ROI and channel performance.
• Collaborate with the Lottery's Marketing Director and cross-departmental teams on agency-wide projects.
• Provide strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives.
• Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field. Comparable experience may be substituted.
• 7+ years in digital marketing, campaign management, or customer experience optimization.
• 3+ years of leadership experience guiding cross-functional marketing teams.
• Strong analytical skills with the ability to measure and interpret campaign performance.
• Excellent communication, teamwork, and leadership skills.
• Experience managing budgets and advertising spend across multiple channels.
• Familiarity with A/B testing, segmentation approaches, and campaign optimization tactics.
• Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink.
• Ability to work independently and remotely while maintaining positive relationships with teams.
• Proactive in staying current with digital marketing trends and evolving procedures.

Company Summary

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses came together. The business is a leader in content and technology solutions for online RMG, offering content, proprietary technology platforms and a range of value-added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company delivering casino games, mobile games, and online real money games. Headquartered in Sydney, Australia, Aristocrat has three operating business units: Aristocrat Gaming (land-based), Product Madness (social casino), and Aristocrat Interactive (regulated online real money). Our team of over 8,500 people is united by our mission to bring joy to life through the power of play.

Our Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen

Details

• Travel Expectations: Up to 25%
• Pay Range: $102,410 - $190,190 per year
• Benefits: Comprehensive package including health, dental, vision, PTO, and 401(k) with employer matching

This position offers a comprehensive benefits package; final offers are based on experience, education, skills, location, and internal pay equity. This role is subject to background screening and regulatory approvals. A criminal background check and gaming regulatory clearances may be required.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions. You may be required to disclose relevant personal information to government agencies and regulatory bodies. This is a condition of Aristocrat’s gaming licenses. We are unable to sponsor work visas for this position; candidates must be authorized to work in the job posting location on a full-time basis.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Gambling Facilities and Casinos