Togetherwork
Product Marketing Manager (Pets)
Location:
Austin, TX (Hybrid) Compensation:
$125,000 to $140,000 base salary plus $10,000 annual commission Job Summary We're hiring a Product Marketing Manager to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer, translating technical capabilities into meaningful, benefit-driven stories that resonate. You'll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead. As our first dedicated product marketer, you'll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that is clear, confident, and customer-centered. You'll work within our Petcare Vertical Solution to support a growing suite of tools designed for pet services businesses. Learn more about the product here: https://www.togetherwork.com/vertical-solutions/pet-care Responsibilities Product Positioning and Messaging Craft messaging that reflects real customer needs and clearly differentiates our product in the market
Ensure consistency across our website, in-app experiences, campaigns, and enablement materials
Go-To-Market Leadership Build and own go-to-market strategies for new product features and updates
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams
Customer and Market Insights Develop meaningful customer segmentation with Product, identifying what matters most to our users, from solo operators to multi-location businesses
Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning
Enablement and Content Create tools that empower our teams including battlecards, pitch decks, one-pagers, FAQs, and more
Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content
Support product adoption through in-app messaging, resources, and videos in collaboration with Product
Requirements
3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven go-to-market leader, with end-to-end experience launching products or features
Comfortable working cross-functionally with Product, Sales, and Customer Success teams
Skilled at creating sales collateral and product marketing assets
Analytical mindset with the ability to use data to inform decisions
Deeply customer-centric, with a drive to create meaningful impact through great software
Nice to Have
Experience marketing to small business owners or service-based businesses
Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny
A passion for animals or a background in the pet-care industry
Why You'll Love This Role
You'll have ownership from day one in a highly visible, strategic role
You'll be helping shape how our product is positioned and adopted across a growing customer base
You'll collaborate with a cross-functional, supportive team that values clarity, creativity, and customer impact
You'll earn a $10,000 annual commission tied to product adoption goals
You'll work in our new Austin office on South Congress, opening this October, with a flexible hybrid schedule (2 to 3 days in office per week)
A Note on Applying Studies have shown that women and other marginalized groups are less likely to apply for roles unless they meet every qualification. If you're excited about this role, we encourage you to apply even if your background doesn't align perfectly with every requirement. You may be the right candidate for this or another role. Benefits Togetherwork offers a comprehensive employee benefits package, including: Medical, dental, and vision insurance options
100% employer-paid short and long-term disability
Basic life insurance
401(k) with 100% company match up to 4%
Flexible paid vacation and personal time
10 sick days and 10 company-paid holidays annually
6 weeks paid parental leave
Pet insurance
Medical travel benefits
Infertility support benefits
Teladoc access
Employee Assistance Program
Wellness benefits and engagement platform
Inclusion and Diversity Togetherwork is an Equal Employment Opportunity Employer. We are committed to building a team where diverse backgrounds, experiences, and viewpoints are valued. We do not make hiring or employment decisions based on race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category. Salary Range Disclosure The base salary range represents the low and high end of the Togetherwork salary band for this position. Actual salaries will vary and may be above or below the listed range based on factors including location, experience, and performance. Other components of total compensation may include discretionary bonuses, long-term incentives, flexible PTO, and more.
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more. Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities. CCPA Disclosure NoticeHere. CCPA Disclosure Notice: Click Here
Austin, TX (Hybrid) Compensation:
$125,000 to $140,000 base salary plus $10,000 annual commission Job Summary We're hiring a Product Marketing Manager to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer, translating technical capabilities into meaningful, benefit-driven stories that resonate. You'll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead. As our first dedicated product marketer, you'll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that is clear, confident, and customer-centered. You'll work within our Petcare Vertical Solution to support a growing suite of tools designed for pet services businesses. Learn more about the product here: https://www.togetherwork.com/vertical-solutions/pet-care Responsibilities Product Positioning and Messaging Craft messaging that reflects real customer needs and clearly differentiates our product in the market
Ensure consistency across our website, in-app experiences, campaigns, and enablement materials
Go-To-Market Leadership Build and own go-to-market strategies for new product features and updates
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams
Customer and Market Insights Develop meaningful customer segmentation with Product, identifying what matters most to our users, from solo operators to multi-location businesses
Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning
Enablement and Content Create tools that empower our teams including battlecards, pitch decks, one-pagers, FAQs, and more
Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content
Support product adoption through in-app messaging, resources, and videos in collaboration with Product
Requirements
3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven go-to-market leader, with end-to-end experience launching products or features
Comfortable working cross-functionally with Product, Sales, and Customer Success teams
Skilled at creating sales collateral and product marketing assets
Analytical mindset with the ability to use data to inform decisions
Deeply customer-centric, with a drive to create meaningful impact through great software
Nice to Have
Experience marketing to small business owners or service-based businesses
Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny
A passion for animals or a background in the pet-care industry
Why You'll Love This Role
You'll have ownership from day one in a highly visible, strategic role
You'll be helping shape how our product is positioned and adopted across a growing customer base
You'll collaborate with a cross-functional, supportive team that values clarity, creativity, and customer impact
You'll earn a $10,000 annual commission tied to product adoption goals
You'll work in our new Austin office on South Congress, opening this October, with a flexible hybrid schedule (2 to 3 days in office per week)
A Note on Applying Studies have shown that women and other marginalized groups are less likely to apply for roles unless they meet every qualification. If you're excited about this role, we encourage you to apply even if your background doesn't align perfectly with every requirement. You may be the right candidate for this or another role. Benefits Togetherwork offers a comprehensive employee benefits package, including: Medical, dental, and vision insurance options
100% employer-paid short and long-term disability
Basic life insurance
401(k) with 100% company match up to 4%
Flexible paid vacation and personal time
10 sick days and 10 company-paid holidays annually
6 weeks paid parental leave
Pet insurance
Medical travel benefits
Infertility support benefits
Teladoc access
Employee Assistance Program
Wellness benefits and engagement platform
Inclusion and Diversity Togetherwork is an Equal Employment Opportunity Employer. We are committed to building a team where diverse backgrounds, experiences, and viewpoints are valued. We do not make hiring or employment decisions based on race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category. Salary Range Disclosure The base salary range represents the low and high end of the Togetherwork salary band for this position. Actual salaries will vary and may be above or below the listed range based on factors including location, experience, and performance. Other components of total compensation may include discretionary bonuses, long-term incentives, flexible PTO, and more.
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more. Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities. CCPA Disclosure NoticeHere. CCPA Disclosure Notice: Click Here