Scion Staffing
Director of Brand Marketing
Scion Staffing, Manhattan Beach, California, United States, 90266
Scion Staffing is thrilled to partner on an immediate search for a
Director of Brand Marketing
with a powerhouse California-based footwear company! This is a
hybrid role
(onsite Monday-Thursday in
Manhattan Beach, CA , with remote Fridays) offering a competitive salary, plus outstanding benefits including 401(k) match, generous wellness allowance, vacation/sick time, and major discounts on company brands.
If you are an inspiring leader, strategic storyteller, and hands-on brand builder with the energy to drive bold marketing, this role is your opportunity to make a visible impact on a $25M footwear brand loved by Gen Z and beyond.
The Role: Reporting directly to the Vice President & General Manager, the Director of Brand Marketing will lead the charge in shaping and executing the brand's identity across every consumer touchpoint. This is not a back-seat strategy job. We're seeking a roll-up-your-sleeves, sleeves-pushed, "let's get it done" leader who thrives on translating ideas into action.
The ideal candidate possesses in-depth experience in content creation, creative briefs, storytelling, and social media strategy, with a keen understanding of female consumer brands, cultural trends, and Gen Z engagement. You'll design and launch 360° marketing campaigns that energize consumers, inspire your team, and fuel measurable growth.
Responsibilities: Own the Brand Strategy:
Spearhead the creation and execution of the overall brand strategy, ensuring consistency and clarity across all channels, digital, social, retail, wholesale, and experiential. Define brand strategy : Develop the brand's vision, mission, and personality to differentiate it in a competitive market. This includes positioning the brand to resonate with the target consumer base. Ensure brand consistency : Act as the "guardian" of the brand's identity, ensuring that messaging, voice, and visual elements are consistent across all consumer touchpoints, such as websites, social media, and advertising. Lead 360° Campaigns:
Create integrated, high-energy campaigns that span digital, social, retail, wholesale, and experiential channels. Content & Social Strategy:
Build and oversee the development of compelling content for social media, email, and digital platforms that engage, amplify brand reach, and connect authentically with our target audience. Collaborate with internal and external creative teams to maintain and evolve the brand's visual identity and voice. Inspire & Lead Teams:
Mentor and motivate a lean, collaborative team with high-energy leadership that sparks innovation and accountability. Collaborate cross-functionally : Work closely with other departments, including sales, e-commerce, and executive leaders, to ensure brand initiatives are effectively integrated. Partner closely with Product, Sales, eCommerce, and Executive leadership to bring brand stories to life across the customer journey. Oversee Agencies & Partners : Guide creative agencies and production teams to deliver best-in-class campaigns on time and on point. ConsumerInsight&Trend Spot : Stay plugged into cultural shifts, consumer insights, and Gen Z/ female brand trends to keep the brand ahead of the curve Monitor key performance indicators
(KPIs): related to brand awareness, engagement, and conversion. Use data to measure campaign effectiveness and adjust future strategies. Conduct market analysis : Stay on top of consumer behavior, industry trends, and competitor activities. Use this data to inform brand positioning and identify growth opportunities. Manage the brand budget of $.5M+ : Oversee the annual marketing budget, allocating resources strategically to campaigns and initiatives to maximize return on investment (ROI).
Minimum Qualifications:
8+ years in brand marketing. 3+ years in a director-level or above leadership role. Proven expertise in content creation, storytelling, and 360° campaign development. Hands-on leader who can strategize and execute; comfortable writing briefs, creating content, and leading from the front. Strong background in lifestyle, footwear, apparel, or consumer brands with a focus on female and Gen Z audiences. Expert in social media, digital landscapes, and trend-driven marketing. Track record of leading and inspiring small, high-impact teams.
Compensation & Benefits: This impactful and highly rewarding full-time opportunity offers a competitive base salary of up to $150,000-$165,000 DOE, a hybrid schedule, plus a robust benefits package that includes medical, 401(k) matching, vacation, sick time, wellness allowance, brand discounts, and an annual clothing and footwear allowance.
To Apply: For immediate consideration, apply via https://scionstaffing.com/job/13470 .
About Our Firm: Scion Staffing is an award-winning national recruitment and staffing specialist. Since 2006, we have had the pleasure of successfully placing thousands of talented professionals supporting incredible organizations. Through our innovative team building and recruiting solutions, we bridge the gap in executive leadership searches, direct hire recruitment, interim leadership placement, and temporary professional staffing.
We are proud to be part of the
Forbes
lists of the Best Recruitment Firms and the Best Executive Search Firms in America. Additionally, Scion has been recognized as a
ClearlyRated
Best of Staffing firm as well as a top recruitment firm by
The Business Times . Additional information about our firm and our practices can be found online . Scion Nonprofit Staffing is an equal opportunity employer and service provider and does not discriminate based on race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and the candidates we represent.
For opportunities located in a region that has enacted fair chance, arrest, or conviction-based employment ordinances, Scion Staffing proactively follows the enacted guidance and considers for employment all qualified applications with arrest and conviction records. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of Scion as well as every client organization with whom we partner.
Director of Brand Marketing
with a powerhouse California-based footwear company! This is a
hybrid role
(onsite Monday-Thursday in
Manhattan Beach, CA , with remote Fridays) offering a competitive salary, plus outstanding benefits including 401(k) match, generous wellness allowance, vacation/sick time, and major discounts on company brands.
If you are an inspiring leader, strategic storyteller, and hands-on brand builder with the energy to drive bold marketing, this role is your opportunity to make a visible impact on a $25M footwear brand loved by Gen Z and beyond.
The Role: Reporting directly to the Vice President & General Manager, the Director of Brand Marketing will lead the charge in shaping and executing the brand's identity across every consumer touchpoint. This is not a back-seat strategy job. We're seeking a roll-up-your-sleeves, sleeves-pushed, "let's get it done" leader who thrives on translating ideas into action.
The ideal candidate possesses in-depth experience in content creation, creative briefs, storytelling, and social media strategy, with a keen understanding of female consumer brands, cultural trends, and Gen Z engagement. You'll design and launch 360° marketing campaigns that energize consumers, inspire your team, and fuel measurable growth.
Responsibilities: Own the Brand Strategy:
Spearhead the creation and execution of the overall brand strategy, ensuring consistency and clarity across all channels, digital, social, retail, wholesale, and experiential. Define brand strategy : Develop the brand's vision, mission, and personality to differentiate it in a competitive market. This includes positioning the brand to resonate with the target consumer base. Ensure brand consistency : Act as the "guardian" of the brand's identity, ensuring that messaging, voice, and visual elements are consistent across all consumer touchpoints, such as websites, social media, and advertising. Lead 360° Campaigns:
Create integrated, high-energy campaigns that span digital, social, retail, wholesale, and experiential channels. Content & Social Strategy:
Build and oversee the development of compelling content for social media, email, and digital platforms that engage, amplify brand reach, and connect authentically with our target audience. Collaborate with internal and external creative teams to maintain and evolve the brand's visual identity and voice. Inspire & Lead Teams:
Mentor and motivate a lean, collaborative team with high-energy leadership that sparks innovation and accountability. Collaborate cross-functionally : Work closely with other departments, including sales, e-commerce, and executive leaders, to ensure brand initiatives are effectively integrated. Partner closely with Product, Sales, eCommerce, and Executive leadership to bring brand stories to life across the customer journey. Oversee Agencies & Partners : Guide creative agencies and production teams to deliver best-in-class campaigns on time and on point. ConsumerInsight&Trend Spot : Stay plugged into cultural shifts, consumer insights, and Gen Z/ female brand trends to keep the brand ahead of the curve Monitor key performance indicators
(KPIs): related to brand awareness, engagement, and conversion. Use data to measure campaign effectiveness and adjust future strategies. Conduct market analysis : Stay on top of consumer behavior, industry trends, and competitor activities. Use this data to inform brand positioning and identify growth opportunities. Manage the brand budget of $.5M+ : Oversee the annual marketing budget, allocating resources strategically to campaigns and initiatives to maximize return on investment (ROI).
Minimum Qualifications:
8+ years in brand marketing. 3+ years in a director-level or above leadership role. Proven expertise in content creation, storytelling, and 360° campaign development. Hands-on leader who can strategize and execute; comfortable writing briefs, creating content, and leading from the front. Strong background in lifestyle, footwear, apparel, or consumer brands with a focus on female and Gen Z audiences. Expert in social media, digital landscapes, and trend-driven marketing. Track record of leading and inspiring small, high-impact teams.
Compensation & Benefits: This impactful and highly rewarding full-time opportunity offers a competitive base salary of up to $150,000-$165,000 DOE, a hybrid schedule, plus a robust benefits package that includes medical, 401(k) matching, vacation, sick time, wellness allowance, brand discounts, and an annual clothing and footwear allowance.
To Apply: For immediate consideration, apply via https://scionstaffing.com/job/13470 .
About Our Firm: Scion Staffing is an award-winning national recruitment and staffing specialist. Since 2006, we have had the pleasure of successfully placing thousands of talented professionals supporting incredible organizations. Through our innovative team building and recruiting solutions, we bridge the gap in executive leadership searches, direct hire recruitment, interim leadership placement, and temporary professional staffing.
We are proud to be part of the
Forbes
lists of the Best Recruitment Firms and the Best Executive Search Firms in America. Additionally, Scion has been recognized as a
ClearlyRated
Best of Staffing firm as well as a top recruitment firm by
The Business Times . Additional information about our firm and our practices can be found online . Scion Nonprofit Staffing is an equal opportunity employer and service provider and does not discriminate based on race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and the candidates we represent.
For opportunities located in a region that has enacted fair chance, arrest, or conviction-based employment ordinances, Scion Staffing proactively follows the enacted guidance and considers for employment all qualified applications with arrest and conviction records. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of Scion as well as every client organization with whom we partner.