Emerson
Overview
Join to apply for the
Integrated Marketing Manager
role at
Emerson . This position is based in Shakopee, MN or Boulder, CO and defines and implements global integrated marketing strategies to enhance growth in key markets. You will collaborate cross-functionally with Product and Industry Management, Digital, Creative, and outside agencies. In This Role, Your Responsibilities Will Be
Lead and develop integrated marketing strategies, programs, and activities to generate high market impact and drive business results. Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyers journey for target segments. Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources. Analyze and measure marketing program performance, communicate results, and drive continuous improvement. Prepare and handle an annual marketing budget. Understand and articulate the key brand message for product lines and service offerings. Serve as Emersons brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales. Identify, evaluate, and recommend marketing opportunities in line with product management objectives. Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate. Own the strategic planning process, developing integrated marketing strategies and priorities. Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth. Who You Are
You find and champion the best creative ideas and actively move them into implementation. You quickly and conclusively take action in fast-changing, unexpected situations. You partner with a diverse set of collaborators and team members to get work done. You pursue everything with energy, drive, and the need to finish. For This Role, You Will Need
Bachelor's degree in a marketing, communications, and/or business-related field required. Minimum of five (5) years of marketing experience. Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.). Legal authorization to work in the United States. Preferred Qualifications That Set You Apart
Solid understanding of integrated marketing, communications, media relations, product management, and sales enablement. Experience handling a marketing budget. Ability to work with global colleagues as part of a virtual team. Shown success in building and using a brand or specific product category showing improvements or growth in market share, revenue, or profitability. Our Culture & Commitment to You
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives because great ideas come from great teams. We invest in your success through mentorship, training, and leadership opportunities, and we strive to grow an inclusive culture that supports you to thrive. We recognize the importance of employee wellbeing, offering flexible, competitive benefits plans to meet physical, mental, financial, and social needs, including medical plans with dental and vision, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and more. Our culture offers flexible time off plans, including paid parental leave, vacation and holiday leave. Our compensation philosophy is simple: a competitive base salary, commensurate with skills and experience, with annual merit-based increases. The salary range for this role is
$90,000-$125,000
annually. Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas are not eligible for hire. Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of discrimination or harassment. Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com . About Emerson
Emerson is a global leader in automation technology and software. We help customers in critical industries operate more sustainably while improving productivity, energy security, and reliability. We offer equitable opportunities, celebrate diversity, and invest in our people and communities. No calls or agencies please. #J-18808-Ljbffr
Join to apply for the
Integrated Marketing Manager
role at
Emerson . This position is based in Shakopee, MN or Boulder, CO and defines and implements global integrated marketing strategies to enhance growth in key markets. You will collaborate cross-functionally with Product and Industry Management, Digital, Creative, and outside agencies. In This Role, Your Responsibilities Will Be
Lead and develop integrated marketing strategies, programs, and activities to generate high market impact and drive business results. Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyers journey for target segments. Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources. Analyze and measure marketing program performance, communicate results, and drive continuous improvement. Prepare and handle an annual marketing budget. Understand and articulate the key brand message for product lines and service offerings. Serve as Emersons brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales. Identify, evaluate, and recommend marketing opportunities in line with product management objectives. Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate. Own the strategic planning process, developing integrated marketing strategies and priorities. Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth. Who You Are
You find and champion the best creative ideas and actively move them into implementation. You quickly and conclusively take action in fast-changing, unexpected situations. You partner with a diverse set of collaborators and team members to get work done. You pursue everything with energy, drive, and the need to finish. For This Role, You Will Need
Bachelor's degree in a marketing, communications, and/or business-related field required. Minimum of five (5) years of marketing experience. Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.). Legal authorization to work in the United States. Preferred Qualifications That Set You Apart
Solid understanding of integrated marketing, communications, media relations, product management, and sales enablement. Experience handling a marketing budget. Ability to work with global colleagues as part of a virtual team. Shown success in building and using a brand or specific product category showing improvements or growth in market share, revenue, or profitability. Our Culture & Commitment to You
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives because great ideas come from great teams. We invest in your success through mentorship, training, and leadership opportunities, and we strive to grow an inclusive culture that supports you to thrive. We recognize the importance of employee wellbeing, offering flexible, competitive benefits plans to meet physical, mental, financial, and social needs, including medical plans with dental and vision, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and more. Our culture offers flexible time off plans, including paid parental leave, vacation and holiday leave. Our compensation philosophy is simple: a competitive base salary, commensurate with skills and experience, with annual merit-based increases. The salary range for this role is
$90,000-$125,000
annually. Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas are not eligible for hire. Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of discrimination or harassment. Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com . About Emerson
Emerson is a global leader in automation technology and software. We help customers in critical industries operate more sustainably while improving productivity, energy security, and reliability. We offer equitable opportunities, celebrate diversity, and invest in our people and communities. No calls or agencies please. #J-18808-Ljbffr