Amore Pacific
Senior Director Global Consumer & Brand Activation
Amore Pacific, California, Missouri, United States, 65018
Overview
Senior Director Global Consumer & Brand Activation position based in Los Angeles, leading the development and execution of integrated marketing strategies that build brand equity, drive consumer engagement, and fuel business growth across all touchpoints and channels. The role will be based in Los Angeles, with direct reports split between the LA and Seoul Brand Activation teams. This position will primarily focus on leading global campaign initiatives, ensuring strategic alignment and execution across markets, with emphasis on Western market relevance and global scalability. You will lead all major consumer-facing campaigns, new product launch activations, digital marketing, media, and CRM initiatives, and collaborate cross-functionally with Global Product, Creative, Insights, and Marketing teams to ensure cohesion and impact. Candidates should bring a modern, culturally relevant marketing mindset, informed by experience across fashion, tech, lifestyle, or CPG, and a sharp understanding of todays multi-platform consumer behavior. Responsibilities Define and lead the global consumer & brand activation strategy aligned with brand and business objectives across all channels (retail, digital, social, PR, experiential). Drive the creative and strategic development of brand campaigns and new product launches, ensuring alignment with broader business objectives. Translate market trends and consumer insights into compelling campaigns that build emotional connection and brand/culture relevance. Oversee end-to-end campaign execution from creative brief to post-mortem performance. Partner with Brand Strategy and Insights teams to ensure messaging resonates with target consumers. Guide global influencer, social, and experiential strategies to amplify storytelling and reach target audiences effectively. Lead global growth initiatives across paid social, search, programmatic, and email marketing. Analyze consumer journeys and work with regional marketing to optimize conversion touchpoints through A/B testing and analytics. Ensure consistency of brand experience across e-commerce, DTC, and retail platforms. Translate consumer insights, category trends, and cultural trends into actionable strategies. Own campaign analysis, post-launch reporting, and brand health tracking in collaboration with the insights team. Foster cross-functional collaboration with Global Product, Sales, Retail, Creative, and Marketing and manage agency partners and internal stakeholders to deliver campaigns on time and within budget.
Qualifications
12+ years of progressive experience in consumer/brand marketing. Strong experience in integrated marketing, digital strategy, and go-to-market execution. Proven success launching products, building brands, and managing multi-channel campaigns. Excellent leadership, communication, and project management skills. Data-savvy with experience in media performance and ROI analysis. Experience in beauty, CPG, lifestyle, or DTC strongly preferred. Bachelor's degree in Marketing, Business, or related field; MBA is a plus. Innovative mindset, strong collaboration across diverse departments and cultures, and a client-focused service orientation.
Work Schedule
Hybrid: In-office 3 days/week at the LA HQ. 6-8 weeks of onboarding training in Seoul HQ required.
Company Benefits
Medical, Dental, and Vision Insurance HSA Employer Contributions and FSA Options 401k Participation with company matching Discount on all APUS Brands Products Gratis Program - Gift box with top selling products, twice a year Paid Maternity Leave Short Term and Long Term Disability Insurance Paid Time Off: Vacation / Personal days / Sick days Mental health resources and counseling Office-closed holidays and floating holidays Education assistance, Employee Referral Program
Equal Opportunity
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force and recruit qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Personal Care Product Manufacturing
Additional postings and notifications may be available; this description focuses on the Senior Director Global Consumer & Brand Activation role for Laneige within AMOREPACIFIC US, INC. #J-18808-Ljbffr
Senior Director Global Consumer & Brand Activation position based in Los Angeles, leading the development and execution of integrated marketing strategies that build brand equity, drive consumer engagement, and fuel business growth across all touchpoints and channels. The role will be based in Los Angeles, with direct reports split between the LA and Seoul Brand Activation teams. This position will primarily focus on leading global campaign initiatives, ensuring strategic alignment and execution across markets, with emphasis on Western market relevance and global scalability. You will lead all major consumer-facing campaigns, new product launch activations, digital marketing, media, and CRM initiatives, and collaborate cross-functionally with Global Product, Creative, Insights, and Marketing teams to ensure cohesion and impact. Candidates should bring a modern, culturally relevant marketing mindset, informed by experience across fashion, tech, lifestyle, or CPG, and a sharp understanding of todays multi-platform consumer behavior. Responsibilities Define and lead the global consumer & brand activation strategy aligned with brand and business objectives across all channels (retail, digital, social, PR, experiential). Drive the creative and strategic development of brand campaigns and new product launches, ensuring alignment with broader business objectives. Translate market trends and consumer insights into compelling campaigns that build emotional connection and brand/culture relevance. Oversee end-to-end campaign execution from creative brief to post-mortem performance. Partner with Brand Strategy and Insights teams to ensure messaging resonates with target consumers. Guide global influencer, social, and experiential strategies to amplify storytelling and reach target audiences effectively. Lead global growth initiatives across paid social, search, programmatic, and email marketing. Analyze consumer journeys and work with regional marketing to optimize conversion touchpoints through A/B testing and analytics. Ensure consistency of brand experience across e-commerce, DTC, and retail platforms. Translate consumer insights, category trends, and cultural trends into actionable strategies. Own campaign analysis, post-launch reporting, and brand health tracking in collaboration with the insights team. Foster cross-functional collaboration with Global Product, Sales, Retail, Creative, and Marketing and manage agency partners and internal stakeholders to deliver campaigns on time and within budget.
Qualifications
12+ years of progressive experience in consumer/brand marketing. Strong experience in integrated marketing, digital strategy, and go-to-market execution. Proven success launching products, building brands, and managing multi-channel campaigns. Excellent leadership, communication, and project management skills. Data-savvy with experience in media performance and ROI analysis. Experience in beauty, CPG, lifestyle, or DTC strongly preferred. Bachelor's degree in Marketing, Business, or related field; MBA is a plus. Innovative mindset, strong collaboration across diverse departments and cultures, and a client-focused service orientation.
Work Schedule
Hybrid: In-office 3 days/week at the LA HQ. 6-8 weeks of onboarding training in Seoul HQ required.
Company Benefits
Medical, Dental, and Vision Insurance HSA Employer Contributions and FSA Options 401k Participation with company matching Discount on all APUS Brands Products Gratis Program - Gift box with top selling products, twice a year Paid Maternity Leave Short Term and Long Term Disability Insurance Paid Time Off: Vacation / Personal days / Sick days Mental health resources and counseling Office-closed holidays and floating holidays Education assistance, Employee Referral Program
Equal Opportunity
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force and recruit qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Personal Care Product Manufacturing
Additional postings and notifications may be available; this description focuses on the Senior Director Global Consumer & Brand Activation role for Laneige within AMOREPACIFIC US, INC. #J-18808-Ljbffr