EMPIRE
Overview
EMPIRE is a premier and dynamic music company that prides itself on the development and support of independent artists. We are a rapidly growing firm with an extensive portfolio spanning multiple genres and audiences worldwide. We are the largest independent record label in the U.S., with a global presence covering Africa, Asia, Europe, Australia, and the Americas. We provide a wide range of music-related services from original content and marketing to distribution and recordings. Our commitment to artistic creativity, innovation, and progressive business solutions underpins our corporate culture. We aim to foster talent within our artists and our professional teams and invite you to join us on this journey. The Role EMPIRE is looking for a Marketing Director to join the team in our London office. This role will report to the MD, Europe and the SVP, International Marketing and will lead the marketing team in the UK, create and oversee release plans, initiate strategies and creative direction, and be at the heart of artist campaigns. You will identify creative opportunities, collaborate with management teams, and build connections with the artists’ fans. The role will lead EMPIRE’s UK marketing and curation strategies, positioning the company at the center of music discovery and driving long-term cultural and commercial growth. Campaigns (Responsibilities)
Plan, direct, organize, and execute comprehensive domestic and incoming international artist marketing campaigns in the UK, focusing on local and global audience engagement and growth. Oversee the creation of domestic rollouts, including the origination of narratives, content, and all creative and visual assets. Set ambitious goals for campaigns and manage milestones along the path to success, with the ability to pivot when necessary. Direct and supervise creative to support the music and message, with storytelling at the heart of campaigns. Oversee and mentor other marketing team members to maintain a common approach and high standards. Communicate campaign goals effectively throughout the UK team and across the global company. Create domestic campaigns with a view to exporting them, recognizing routes to internationalize the story or ideas. Create and manage complex timelines for releases and campaigns for domestic releases. Plan artist visits to the market and marketing assets for international releases to ensure they are worthwhile and productive. Collaborate with and drive marketing efforts across departments, including digital advertising, A&R, social, PR, CRM, Radio, and the wider international team. Prepare and manage domestic marketing rollouts and budgets for all domestic and incoming international campaigns, allocating project totals with core team members and department heads. Hire and manage relationships with third-party vendors for campaigns (PR, Radio/TV pluggers, experiential marketing) and assess the impact of external partnerships. Support other teams in platform outreach and relationship management. Provide marketing drivers and campaign updates for the Commerce team. Develop and coordinate the creation of videos, artwork, and other visual content. Develop innovative campaigns that engage fans using existing social platforms and new technologies and trends. Manage the conception, communication, and execution of consumer products and other marketing strategies. Identify artist needs and ensure approaches and solutions align with artist objectives. Maintain robust cultural and global awareness, understanding trends and fan behaviors. Reporting (Responsibilities)
Monitor success and maximize revenues and earnings for your artists; manage P&L administration for projects. Research data within EMPIRE’s information services and third-party tools for campaign planning. Share updates on domestic and international campaigns regularly and clearly, as directed. Actively monitor project risks and proactively identify solutions to address them in advance. Document project status and challenges, and prepare executive presentations to secure buy-in for big campaigns. Strategy (Responsibilities)
Participate in strategic planning of domestic releases, designing marketing plans for assigned domestic or international releases, thinking several months ahead. Regularly review the release schedule with senior leadership to enable the best campaign setup and commercial result. Key Notes for Success (Qualifications)
8-10+ years of total marketing experience with initiative, confidence, and a track record of driving commercial success in singles and albums charts. Strong record label background, ideally with experience in both major and indie structures. Authority on artist go-to-market across a range of genres, with broad musical knowledge and a track record of successful launches. Understanding drivers for streaming growth, eCommerce, and D2C physical strategies. Strong grasp of partnerships and sponsorships (brands, sync, influencers). Experience leading local diaspora marketing initiatives (including East Asia, South Asia, WANA, Africa) and strengthening the company’s offering in these areas. Other
Any additional duties as assigned The base pay will consider internal equity and may vary by market location, knowledge, skills, and experience. The total compensation package may include other elements dependent on the position. Details of participation in benefit plans will be provided if an offer is made. EMPIRE values diversity and does not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you are passionate about the music industry and looking for a challenging role in a fast-paced, innovative environment, apply today. We look forward to hearing from you. Perks
Competitive Compensation Package Competitive Benefits Package Paid Time Off (Holidays, Vacation, and Sick) Wellness Resources Commuter Allowance Cell Phone Allowance About EMPIRE
Founded in 2010, EMPIRE is a San Francisco-based company leading in the digital music era across its label, distribution, and publishing arms. With a focus on early-stage artist development, EMPIRE has launched careers of artists such as Kendrick Lamar, Fireboy DML, Yung Bleu, Migos, Asake, XXXtentacion, and Anderson .Paak. EMPIRE has grown to include a global team and expanded into publishing, partnerships (e.g., Hit-Boy’s Surf Club), and acquisitions (Dirtybird Records in 2022). EMPIRE operates globally across Africa, Europe, Asia, North America, and South America, continuing to disrupt traditional models with energy, expertise, and artist-focused acumen.
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EMPIRE is a premier and dynamic music company that prides itself on the development and support of independent artists. We are a rapidly growing firm with an extensive portfolio spanning multiple genres and audiences worldwide. We are the largest independent record label in the U.S., with a global presence covering Africa, Asia, Europe, Australia, and the Americas. We provide a wide range of music-related services from original content and marketing to distribution and recordings. Our commitment to artistic creativity, innovation, and progressive business solutions underpins our corporate culture. We aim to foster talent within our artists and our professional teams and invite you to join us on this journey. The Role EMPIRE is looking for a Marketing Director to join the team in our London office. This role will report to the MD, Europe and the SVP, International Marketing and will lead the marketing team in the UK, create and oversee release plans, initiate strategies and creative direction, and be at the heart of artist campaigns. You will identify creative opportunities, collaborate with management teams, and build connections with the artists’ fans. The role will lead EMPIRE’s UK marketing and curation strategies, positioning the company at the center of music discovery and driving long-term cultural and commercial growth. Campaigns (Responsibilities)
Plan, direct, organize, and execute comprehensive domestic and incoming international artist marketing campaigns in the UK, focusing on local and global audience engagement and growth. Oversee the creation of domestic rollouts, including the origination of narratives, content, and all creative and visual assets. Set ambitious goals for campaigns and manage milestones along the path to success, with the ability to pivot when necessary. Direct and supervise creative to support the music and message, with storytelling at the heart of campaigns. Oversee and mentor other marketing team members to maintain a common approach and high standards. Communicate campaign goals effectively throughout the UK team and across the global company. Create domestic campaigns with a view to exporting them, recognizing routes to internationalize the story or ideas. Create and manage complex timelines for releases and campaigns for domestic releases. Plan artist visits to the market and marketing assets for international releases to ensure they are worthwhile and productive. Collaborate with and drive marketing efforts across departments, including digital advertising, A&R, social, PR, CRM, Radio, and the wider international team. Prepare and manage domestic marketing rollouts and budgets for all domestic and incoming international campaigns, allocating project totals with core team members and department heads. Hire and manage relationships with third-party vendors for campaigns (PR, Radio/TV pluggers, experiential marketing) and assess the impact of external partnerships. Support other teams in platform outreach and relationship management. Provide marketing drivers and campaign updates for the Commerce team. Develop and coordinate the creation of videos, artwork, and other visual content. Develop innovative campaigns that engage fans using existing social platforms and new technologies and trends. Manage the conception, communication, and execution of consumer products and other marketing strategies. Identify artist needs and ensure approaches and solutions align with artist objectives. Maintain robust cultural and global awareness, understanding trends and fan behaviors. Reporting (Responsibilities)
Monitor success and maximize revenues and earnings for your artists; manage P&L administration for projects. Research data within EMPIRE’s information services and third-party tools for campaign planning. Share updates on domestic and international campaigns regularly and clearly, as directed. Actively monitor project risks and proactively identify solutions to address them in advance. Document project status and challenges, and prepare executive presentations to secure buy-in for big campaigns. Strategy (Responsibilities)
Participate in strategic planning of domestic releases, designing marketing plans for assigned domestic or international releases, thinking several months ahead. Regularly review the release schedule with senior leadership to enable the best campaign setup and commercial result. Key Notes for Success (Qualifications)
8-10+ years of total marketing experience with initiative, confidence, and a track record of driving commercial success in singles and albums charts. Strong record label background, ideally with experience in both major and indie structures. Authority on artist go-to-market across a range of genres, with broad musical knowledge and a track record of successful launches. Understanding drivers for streaming growth, eCommerce, and D2C physical strategies. Strong grasp of partnerships and sponsorships (brands, sync, influencers). Experience leading local diaspora marketing initiatives (including East Asia, South Asia, WANA, Africa) and strengthening the company’s offering in these areas. Other
Any additional duties as assigned The base pay will consider internal equity and may vary by market location, knowledge, skills, and experience. The total compensation package may include other elements dependent on the position. Details of participation in benefit plans will be provided if an offer is made. EMPIRE values diversity and does not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you are passionate about the music industry and looking for a challenging role in a fast-paced, innovative environment, apply today. We look forward to hearing from you. Perks
Competitive Compensation Package Competitive Benefits Package Paid Time Off (Holidays, Vacation, and Sick) Wellness Resources Commuter Allowance Cell Phone Allowance About EMPIRE
Founded in 2010, EMPIRE is a San Francisco-based company leading in the digital music era across its label, distribution, and publishing arms. With a focus on early-stage artist development, EMPIRE has launched careers of artists such as Kendrick Lamar, Fireboy DML, Yung Bleu, Migos, Asake, XXXtentacion, and Anderson .Paak. EMPIRE has grown to include a global team and expanded into publishing, partnerships (e.g., Hit-Boy’s Surf Club), and acquisitions (Dirtybird Records in 2022). EMPIRE operates globally across Africa, Europe, Asia, North America, and South America, continuing to disrupt traditional models with energy, expertise, and artist-focused acumen.
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