Salesforce
Technical Product Marketing Director, Commerce Cloud
Salesforce, San Francisco, California, United States, 94199
Overview
Technical Product Marketing Director, Commerce Cloud at Salesforce. This role bridges product capabilities and market needs, blending deep technical knowledge of Salesforce Commerce solutions (B2C and B2B Commerce, OMS, POS, and Payments) with strong marketing acumen to drive product adoption, enable sales teams, and articulate value to diverse audiences via demos, webinars, and more. Key Responsibilities
Lead the creation of compelling product demonstrations and assets. Craft and deliver engaging live and recorded demos for major events (Connections, Dreamforce, NRF) and for sales enablement and marketing campaigns. Create and maintain technical product marketing assets, including best practice demo scripts, demo recordings for website and marketing materials, reusable assets for sales teams, and hands-on workshops. Ensure all demo content reflects current product messaging, positioning, and competitive differentiators. Drive technical enablement and thought leadership. Translate complex technical features into clear, compelling value propositions for business, technical, and executive audiences. Develop and deliver technical enablement programs for Solutions, Sales, and Partner teams to ensure deep product expertise for customer conversations. Serve as a subject matter expert supporting strategic programs (e.g., analyst relations) with technical validation and customer use cases. Serve as a cross-functional liaison between Product, Solutions, and Marketing to ensure technical accuracy and alignment across go-to-market efforts. Collaborate with Product to ensure readiness for launches, including technical FAQs and enablement for internal teams. Support demand generation by providing technical content for campaigns, webinars, and events. Facilitate regular roadmap presentations from Product and Engineering to enable the sales engineering organization. Monitor industry trends, competitive offerings, and customer feedback to refine messaging and positioning; provide competitive intelligence and market analysis to influence product strategy and GTM execution. Qualifications
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience). 8+ years in product marketing, technical marketing, or solution engineering, preferably in Salesforce or enterprise SaaS. Hands-on experience with Salesforce Commerce Cloud (B2C, B2B, OMS, POS). Strong understanding of eCommerce industry trends and customer needs. Proven ability to create engaging, technically accurate marketing materials. Excellent written, verbal, and presentation skills with the ability to communicate across technical and non-technical stakeholders. Experience supporting sales cycles with technical content and customer-facing presentations. Desired Skills & Experience
Familiarity with the Salesforce ecosystem, AppExchange solutions, and partner integrations. Experience with competitive intelligence and market analysis for eCommerce platforms. Ability to quickly learn and communicate new technical concepts. Comfort working in a fast-paced, cross-functional, global environment. About Salesforce
Salesforce is the #1 AI CRM, driven by a culture of ambition, trust, and innovation. We seek Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Benefits and Inclusion
Salesforce is an equal opportunity employer. We are committed to a diverse and inclusive workplace. Details about compensation, benefits, and our commitment to fair hiring practices are provided in our Posting Statement and Benefit pages. Job Details
Job category: Marketing & Communications Location: San Francisco, CA (examples shown in postings) and other Bay Area locations with salary ranges typical for the market.
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Technical Product Marketing Director, Commerce Cloud at Salesforce. This role bridges product capabilities and market needs, blending deep technical knowledge of Salesforce Commerce solutions (B2C and B2B Commerce, OMS, POS, and Payments) with strong marketing acumen to drive product adoption, enable sales teams, and articulate value to diverse audiences via demos, webinars, and more. Key Responsibilities
Lead the creation of compelling product demonstrations and assets. Craft and deliver engaging live and recorded demos for major events (Connections, Dreamforce, NRF) and for sales enablement and marketing campaigns. Create and maintain technical product marketing assets, including best practice demo scripts, demo recordings for website and marketing materials, reusable assets for sales teams, and hands-on workshops. Ensure all demo content reflects current product messaging, positioning, and competitive differentiators. Drive technical enablement and thought leadership. Translate complex technical features into clear, compelling value propositions for business, technical, and executive audiences. Develop and deliver technical enablement programs for Solutions, Sales, and Partner teams to ensure deep product expertise for customer conversations. Serve as a subject matter expert supporting strategic programs (e.g., analyst relations) with technical validation and customer use cases. Serve as a cross-functional liaison between Product, Solutions, and Marketing to ensure technical accuracy and alignment across go-to-market efforts. Collaborate with Product to ensure readiness for launches, including technical FAQs and enablement for internal teams. Support demand generation by providing technical content for campaigns, webinars, and events. Facilitate regular roadmap presentations from Product and Engineering to enable the sales engineering organization. Monitor industry trends, competitive offerings, and customer feedback to refine messaging and positioning; provide competitive intelligence and market analysis to influence product strategy and GTM execution. Qualifications
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience). 8+ years in product marketing, technical marketing, or solution engineering, preferably in Salesforce or enterprise SaaS. Hands-on experience with Salesforce Commerce Cloud (B2C, B2B, OMS, POS). Strong understanding of eCommerce industry trends and customer needs. Proven ability to create engaging, technically accurate marketing materials. Excellent written, verbal, and presentation skills with the ability to communicate across technical and non-technical stakeholders. Experience supporting sales cycles with technical content and customer-facing presentations. Desired Skills & Experience
Familiarity with the Salesforce ecosystem, AppExchange solutions, and partner integrations. Experience with competitive intelligence and market analysis for eCommerce platforms. Ability to quickly learn and communicate new technical concepts. Comfort working in a fast-paced, cross-functional, global environment. About Salesforce
Salesforce is the #1 AI CRM, driven by a culture of ambition, trust, and innovation. We seek Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Benefits and Inclusion
Salesforce is an equal opportunity employer. We are committed to a diverse and inclusive workplace. Details about compensation, benefits, and our commitment to fair hiring practices are provided in our Posting Statement and Benefit pages. Job Details
Job category: Marketing & Communications Location: San Francisco, CA (examples shown in postings) and other Bay Area locations with salary ranges typical for the market.
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