Adams Brown Company Inc
Marketing and Growth Manager
Adams Brown Company Inc, Little Rock, Arkansas, United States, 72208
FLSA Status:
Exempt
Position Summary
The Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (agriculture, manufacturing, healthcare, closely held business).
Major Duties and Responsibilities
Reporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives. While other duties will be assigned, key responsibilities include:
Marketing Strategy & Execution Serve as the main point of contact for several assigned industries, building understanding of unique industry challenges, needs, messaging and buyer personas Develop and execute tailored marketing strategies for industries Conduct market and client research to identify growth opportunities Support innovation by bringing new service offerings and delivery ideas to the industries Create and manage multi-channel marketing campaigns and report on performance Event & Sponsorship Management
Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy Organize, support, and promote speaking engagements and related materials/logistics Distribution Channel Integration
Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications Assist with thought leadership ideation and placement Assist in developing industry-specific content assets Sales Enablement & Alignment
Work with industry teams to identify ways to fill the pipeline Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks Assist with account-based marketing strategies for high-priority accounts Requirements
Required Experience and Education
Bachelor's degree in Marketing, Communication, Business Administration, or related field and 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.
Desired Qualifications, Skills, Abilities, and Characteristics
Strategy-first mindset to identify opportunities and build internal support Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects Excellent communication, writing, problem solving and project management skills Expert writing and storytelling skills that engage and resonate with target audiences Strong business judgment, professional demeanor and a drive for innovation and client service Proficiency in HubSpot for marketing automation/CRM and analytics tools Experience developing go-to-market strategies in professional services (tax, audit, accounting, managed IT, cybersecurity and/or wealth management)
Working Conditions
AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. - 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours may be required. There may be occasional overnight travel out-of-town. AdamsBrown, LLC. is an Equal Opportunity Employer.
Exempt
Position Summary
The Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (agriculture, manufacturing, healthcare, closely held business).
Major Duties and Responsibilities
Reporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives. While other duties will be assigned, key responsibilities include:
Marketing Strategy & Execution Serve as the main point of contact for several assigned industries, building understanding of unique industry challenges, needs, messaging and buyer personas Develop and execute tailored marketing strategies for industries Conduct market and client research to identify growth opportunities Support innovation by bringing new service offerings and delivery ideas to the industries Create and manage multi-channel marketing campaigns and report on performance Event & Sponsorship Management
Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy Organize, support, and promote speaking engagements and related materials/logistics Distribution Channel Integration
Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications Assist with thought leadership ideation and placement Assist in developing industry-specific content assets Sales Enablement & Alignment
Work with industry teams to identify ways to fill the pipeline Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks Assist with account-based marketing strategies for high-priority accounts Requirements
Required Experience and Education
Bachelor's degree in Marketing, Communication, Business Administration, or related field and 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.
Desired Qualifications, Skills, Abilities, and Characteristics
Strategy-first mindset to identify opportunities and build internal support Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects Excellent communication, writing, problem solving and project management skills Expert writing and storytelling skills that engage and resonate with target audiences Strong business judgment, professional demeanor and a drive for innovation and client service Proficiency in HubSpot for marketing automation/CRM and analytics tools Experience developing go-to-market strategies in professional services (tax, audit, accounting, managed IT, cybersecurity and/or wealth management)
Working Conditions
AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. - 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours may be required. There may be occasional overnight travel out-of-town. AdamsBrown, LLC. is an Equal Opportunity Employer.