PAX Labs
Overview Join a dynamic high-growth, mid-size consumer electronics company based in San Francisco known for science-based product innovation with a global distribution footprint. We design, manufacture, and market award-winning products recognized for quality and design. PAX has been recognized by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, Marie Claire, Vice, mg Magazine, High Times, and more, and is committed to sustainability as the only cannabis brand certified Plastic Negative across all product lines by rePurpose Global. Our team is entering our next phase of growth and we are seeking a proven e-commerce leader.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration. Role & Responsibilities The Director of Global E-commerce has full business oversight across all direct-to-consumer channels and Amazon. The role is responsible for developing and executing growth strategies, overseeing global demand generation, leading promotional and merchandising planning, and innovating in digital marketing. This leader will own the P&L for e-commerce, define KPIs, manage a cross-functional team, and serve as a subject matter expert for Amazon Seller Central, Shopify, Google Analytics, Klaviyo, and all modern digital advertising platforms. This position is ideal for a driven strategic leader ready to innovate and drive digital commerce growth on a global stage. The Director of Global E-commerce will: Co-lead the e-commerce strategy, and lead business oversight, for the US, Canada and EU markets. Directly lead e-commerce financial oversight, revenue forecasting, and performance reporting. Lead demand generation and related promotional planning including paid media, SEO, and email marketing. Develop data-driven customer acquisition strategies and steer related agency engagement. Oversee e-commerce related technical platforms and related agency service providers. Build and execute a global growth marketing roadmap — including funnel optimization, A/B testing, retention programs, and loyalty strategies. Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition at efficient CAC. Partner with brand/creative to test messaging, landing pages, and conversion flows. Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV. Establish a culture of experimentation and data-driven iteration across campaigns and site experience. Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives. Mentor and develop direct reports while fostering a culture of accountability, innovation and impact. Provide performance updates and recommendations to the VP of Marketing and executive leadership. Qualifications 10+ years’ experience in e-commerce leadership, preferably in consumer electronics or related industries. Proven expertise managing e-commerce operations on Amazon Seller Central and Shopify. Advanced knowledge of modern digital advertising and demand generation strategies. Strong analytical and strategic mindset, with P&L ownership experience. Experience leading cross-functional and remote teams in a fast-paced environment. Excellent communication, presentation, and organizational skills. Bachelor’s degree required; MBA or similar preferred. Occasional travel to San Francisco, CA headquarters required. PAX Perks & Benefits Competitive compensation, equity & bi-annual performance reviews Fully funded comprehensive medical, dental, and vision coverage 401K plan Generous PTO policy Monthly wellness reimbursement Cell Phone reimbursement Employee Purchase Program for discounted PAX devices Weekly catered lunch, endless snacks and beverages Dog Friendly HQ in the Mission District of San Francisco Employee Assistance Program including access to online legal support Compensation In addition to the benefits above, this role pays $180k + bonus + equity. This pay range represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. We only expect to pay the top of the range in rare and exceptional circumstances, for candidates that far exceed the requirements and expectations of the position. PAX Values Put Consumers First
- We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit. Build a Community
- We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good. Innovate with Passion
- We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. Be the Solution and Collaborate
- We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together. Lead with Humility and Transparency
- We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Volunteer and Application Details Note: The remainder of the original page contains standard application fields and voluntary self-identification information. Where applicable, form fields and notices have been consolidated and reformatted to render in a clean, accessible layout. If you are viewing this refined description for accessibility, you may still encounter standard equal employment opportunity and compliance statements. Voluntary Self-Identification (EEO) For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion is voluntary. Any information provided is confidential and will not be used in hiring decisions. See our Equal Employment Opportunity policy for details. Disability Self-Identification
- This section is voluntary and helps us measure our progress toward diversity goals. It is confidential and used only for compliance purposes. If you choose to disclose, it will not affect your employment status. Note: This refined description omits the lengthy legal boilerplate while preserving essential EEO information. If you require the full legal text, please refer to the original posting.
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Be one of the first applicants, read the complete overview of the role below, then send your application for consideration. Role & Responsibilities The Director of Global E-commerce has full business oversight across all direct-to-consumer channels and Amazon. The role is responsible for developing and executing growth strategies, overseeing global demand generation, leading promotional and merchandising planning, and innovating in digital marketing. This leader will own the P&L for e-commerce, define KPIs, manage a cross-functional team, and serve as a subject matter expert for Amazon Seller Central, Shopify, Google Analytics, Klaviyo, and all modern digital advertising platforms. This position is ideal for a driven strategic leader ready to innovate and drive digital commerce growth on a global stage. The Director of Global E-commerce will: Co-lead the e-commerce strategy, and lead business oversight, for the US, Canada and EU markets. Directly lead e-commerce financial oversight, revenue forecasting, and performance reporting. Lead demand generation and related promotional planning including paid media, SEO, and email marketing. Develop data-driven customer acquisition strategies and steer related agency engagement. Oversee e-commerce related technical platforms and related agency service providers. Build and execute a global growth marketing roadmap — including funnel optimization, A/B testing, retention programs, and loyalty strategies. Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition at efficient CAC. Partner with brand/creative to test messaging, landing pages, and conversion flows. Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV. Establish a culture of experimentation and data-driven iteration across campaigns and site experience. Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives. Mentor and develop direct reports while fostering a culture of accountability, innovation and impact. Provide performance updates and recommendations to the VP of Marketing and executive leadership. Qualifications 10+ years’ experience in e-commerce leadership, preferably in consumer electronics or related industries. Proven expertise managing e-commerce operations on Amazon Seller Central and Shopify. Advanced knowledge of modern digital advertising and demand generation strategies. Strong analytical and strategic mindset, with P&L ownership experience. Experience leading cross-functional and remote teams in a fast-paced environment. Excellent communication, presentation, and organizational skills. Bachelor’s degree required; MBA or similar preferred. Occasional travel to San Francisco, CA headquarters required. PAX Perks & Benefits Competitive compensation, equity & bi-annual performance reviews Fully funded comprehensive medical, dental, and vision coverage 401K plan Generous PTO policy Monthly wellness reimbursement Cell Phone reimbursement Employee Purchase Program for discounted PAX devices Weekly catered lunch, endless snacks and beverages Dog Friendly HQ in the Mission District of San Francisco Employee Assistance Program including access to online legal support Compensation In addition to the benefits above, this role pays $180k + bonus + equity. This pay range represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. We only expect to pay the top of the range in rare and exceptional circumstances, for candidates that far exceed the requirements and expectations of the position. PAX Values Put Consumers First
- We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit. Build a Community
- We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good. Innovate with Passion
- We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. Be the Solution and Collaborate
- We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together. Lead with Humility and Transparency
- We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Volunteer and Application Details Note: The remainder of the original page contains standard application fields and voluntary self-identification information. Where applicable, form fields and notices have been consolidated and reformatted to render in a clean, accessible layout. If you are viewing this refined description for accessibility, you may still encounter standard equal employment opportunity and compliance statements. Voluntary Self-Identification (EEO) For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion is voluntary. Any information provided is confidential and will not be used in hiring decisions. See our Equal Employment Opportunity policy for details. Disability Self-Identification
- This section is voluntary and helps us measure our progress toward diversity goals. It is confidential and used only for compliance purposes. If you choose to disclose, it will not affect your employment status. Note: This refined description omits the lengthy legal boilerplate while preserving essential EEO information. If you require the full legal text, please refer to the original posting.
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