Marketing Manager Job at 9/11 Memorial in New York

Overview

The Marketing Manager will be responsible for driving the execution of integrated marketing strategies to drive new and existing audiences toward visitation, donation, and program participation. As one of the most visited sites in New York City and the nation, the 9/11 Memorial & Museum relies heavily on the revenue generated through admissions and other secondary spends to sustain its mission.

The ideal candidate will have experience working across multiple channels, including digital advertising, social media, content marketing, and email marketing, and working collaboratively with cross-departmental stakeholders and external agency partners.

The Marketing Manager is part of a dynamic, 10-person marketing, communications, content, and creative services team that collectively drives all earned, owned, and paid media strategy development and implementation in support of annual and multi-year objectives, to increase and diversify sources of revenue, and scale mission impact. The Marketing Manager reports to the Senior Vice President, Marketing & Communications.

Essential Functions

• Manage the day-to-day execution of assigned marketing projects to ensure they are delivered on time, on brief and on brand. This includes managing tactical planning, managing timelines, coordinating stakeholder feedback and providing regular and clear communication to the project team.
• Partner with the SVP to develop clear, actionable briefs that align with strategic goals, ensuring the project team is equipped with relevant information and each project starts with a strong foundation
• Act as a liaison between Marketing & Communications and other departments to foster collaboration and alignment on campaign objectives, brand messaging and design standards
• Partner with SVP, Marketing & Communications to leverage market research and performance metrics to inform messaging, tactics and drive outcomes
• Oversee creative asset trafficking on assigned projects to ensure timeline and accurate delivery
• Develop strong cross-departmental relationships, including Institutional Advancement, Education, Government & Community Affairs, Programs, Sales and Visitor Services, to ensure alignment on strategy, audiences, KPIs and timelines
• Assist in tracking and managing invoices for vendors and marketing materials for assigned projects
• Contribute to creative brainstorming on new tactics to build brand awareness and drive revenue
• Support the SVP in operationalizing team meetings, refining workflows and distributing internal communications to keep the Marketing & Communications team informed of project status and updates

Required Support for Organizational Events

• Participate in the Annual 5K Fundraiser and September 11th Commemoration.
• Assist with other special projects and events in support of the 9/11 Memorial & Museum mission, as assigned

Qualifications/Skills Requirement

• 3-5 years of experience in marketing operations, creative operations, or a similar role within an advertising agency or marketing department
• Hands-on experience working with and developing creative assets for digital and traditional advertising formats
• Deep understanding of marketing workflows, including digital marketing, design and website content production processes
• Proficiency in driving brand awareness and sales conversion
• Strong communication, organizational and interpersonal skills with the ability to collaborate and move projects forward with in-house and external teams
• Ability to prioritize, multi-task and manage multiple projects in a fast-paced, deadline driven environment

The National September 11 Memorial & Museum (9/11 Memorial & Museum) is an equal opportunity employer. Applicants who meet the qualification requirements of the role will receive consideration without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, status as a protected veteran, or any other characteristic protected by applicable law. The 9/11 Memorial & Museum endeavors to make reasonable accommodations for applicants with disabilities and other accommodation needs under applicable law. If you are an individual with a legally recognized accommodation need and require assistance during the application process, please contact Ronni Cantor at careers@911memorial.org with your specific accommodation request.

The 9/11 Memorial & Museum is committed to an organizational culture that supports and reinforces our institutional values including our commitment to inclusive representation. We are committed to reflecting the unique experiences of the nearly 3,000 victims who were killed indiscriminately in the 1993 and 2001 terrorist attacks and the wider communities impacted in lower Manhattan, at the Pentagon, and near Shanksville, PA.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.