LegalMatch
Were a fast-growing legal services company that connects individuals and businesses with experienced attorneys across the country. Our team thrives in a competitive, fast-paced environment where performance, creativity, and precision matter. Were now looking for a sharp, results-driven Digital Marketing Specialist to lead and elevate our social media strategy targeting attorneys and law firms.
What Youll Do
As the Digital Marketing Specialist, you'll plan and execute B2B campaigns that educate, engage, and attract legal professionals. Youll own the social media campaign lifecyclefrom strategy and content planning to analytics and optimizationacross LinkedIn, YouTube, X (formerly Twitter), and other professional platforms.
Key Responsibilities:
Develop, test, and execute B2B social media campaigns that resonate with attorneys and legal professionals
Build and manage a content calendar focused on thought leadership, lead generation, and client acquisition
Collaborate with internal marketing, content, and sales teams to align messaging and goals
Oversee paid social campaigns on LinkedIn and Meta platforms, optimizing for conversions and engagement
Monitor industry trends and competitor activity within the legal marketing space
Analyze campaign data to report on performance, ROI, and opportunities for growth
Ensure brand voice, tone, and compliance standards are maintained across all platforms
What You Bring:
3+ years of experience managing B2B social media campaigns, preferably in legal, SaaS, or professional services
Deep understanding of LinkedIn and other B2B-focused platforms
Strong writing and editing skills with an eye for professional, compelling content
Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
Data-driven mindset and a passion for campaign performance
Experience working with or marketing to attorneys, legal teams, or law firms is a plus!
Nice to Have:
Experience in the legal industry or legal tech
Familiarity with CRM systems like HubSpot or Salesforce
Knowledge of paid media, lead nurturing, and client acquisition strategies
If you know how to market to legal minds and can turn strategy into results, we want to hear from you. Apply now and help us build impactful campaigns that connect attorneys with the clients they serve.
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