Parker Hannifin Corporation
Overview
Responsible for supporting the operating groups and division's business development activities by identifying target markets and accounts and by coordinating marketing communications activities. This includes conducting market research, identifying new market segments, researching new customers, creating catalogs and datasheets, managing web-based marketing initiatives; email campaigns and coordinating trade shows. Scope/Supervision and Interaction
The Marketing Services Coordinator will collaborate with Business Development Managers, Product Managers, Territory Sales Managers, Marketing and Engineering staff. Responsibilities
Identify target accounts in a given market segment through various methods, trade show participation and by using web-based resources Research new markets for products and material technologies Identify market trends and drivers. Present findings to Business Development Managers to aid in deployment of R&D resources and funding Analyze lost business and cross sales analysis reports Identify sources for economic and market data relevant to Parker Compile charts, reports and data based on research activity to aid in forecasting and resource alignment Develop sales blitz and email campaigns Manage customer satisfaction surveys Conduct competitive market analysis Conduct competitive pricing analysis research to aid in pricing strategy and developing new product value propositions Marketing Communications
Develop and maintain division literature including technical datasheets, catalogs, and newsletters Maintain Parker.com divisional pages Conduct direct mail and electronic advertising campaigns Coordinate divisional participation in trade shows Qualifications
4-year college degree in marketing, business, economics or a related field Strong written and verbal communication skills including technical writing experience or training Experience using desktop publishing and/or graphics design software is a plus Strong analytical skills and the ability to analyze data and draw data-based conclusions Ability to use Microsoft Excel to analyze data and create charts is required Strong presentation skills and familiarity with Microsoft PowerPoint Basic understanding of business to business sales and manufacturing Ability to grasp technical concepts and develop bulletins and product literature 10-15% travel is required Parker Hannifin
Parker Hannifin is a Fortune 250 global leader in motion and control technologies and systems. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or @parkerhannifin. Equal Employment Opportunity
Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations. (Minority / Female / Disability / Veteran / VEVRAA Federal Contractor) If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants | U.S. Equal Employment Opportunity Commission Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Aviation and Aerospace Component Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Automation Machinery Manufacturing
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Responsible for supporting the operating groups and division's business development activities by identifying target markets and accounts and by coordinating marketing communications activities. This includes conducting market research, identifying new market segments, researching new customers, creating catalogs and datasheets, managing web-based marketing initiatives; email campaigns and coordinating trade shows. Scope/Supervision and Interaction
The Marketing Services Coordinator will collaborate with Business Development Managers, Product Managers, Territory Sales Managers, Marketing and Engineering staff. Responsibilities
Identify target accounts in a given market segment through various methods, trade show participation and by using web-based resources Research new markets for products and material technologies Identify market trends and drivers. Present findings to Business Development Managers to aid in deployment of R&D resources and funding Analyze lost business and cross sales analysis reports Identify sources for economic and market data relevant to Parker Compile charts, reports and data based on research activity to aid in forecasting and resource alignment Develop sales blitz and email campaigns Manage customer satisfaction surveys Conduct competitive market analysis Conduct competitive pricing analysis research to aid in pricing strategy and developing new product value propositions Marketing Communications
Develop and maintain division literature including technical datasheets, catalogs, and newsletters Maintain Parker.com divisional pages Conduct direct mail and electronic advertising campaigns Coordinate divisional participation in trade shows Qualifications
4-year college degree in marketing, business, economics or a related field Strong written and verbal communication skills including technical writing experience or training Experience using desktop publishing and/or graphics design software is a plus Strong analytical skills and the ability to analyze data and draw data-based conclusions Ability to use Microsoft Excel to analyze data and create charts is required Strong presentation skills and familiarity with Microsoft PowerPoint Basic understanding of business to business sales and manufacturing Ability to grasp technical concepts and develop bulletins and product literature 10-15% travel is required Parker Hannifin
Parker Hannifin is a Fortune 250 global leader in motion and control technologies and systems. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or @parkerhannifin. Equal Employment Opportunity
Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations. (Minority / Female / Disability / Veteran / VEVRAA Federal Contractor) If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants | U.S. Equal Employment Opportunity Commission Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Aviation and Aerospace Component Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Automation Machinery Manufacturing
#J-18808-Ljbffr