Senior Marketing Manager Job at Ripe in Salt Lake City

Get AI-powered advice on this job and more exclusive features. Overview Reports To: VP of Marketing, with a strong dotted line to the CEO Location: Salt Lake City, Utah (Hybrid preferred: 3 days in-office / 2 days remote; fully remote possible) About Ripe Ripe is a rapidly growing B2B travel software company and the first In-Market Travel Agency (ITA) platform—helping destinations keep tourism revenue, data, and value local. Instead of losing travelers to OTAs like Expedia, Ripe transforms city and event websites into travel ecosystems where visitors can book lodging, bundle tickets, and connect with the culture that brought them there. We currently work with more than 100 major destinations and events across North America—including New York City, Washington DC, Savannah, Boston, Denver, Salt Lake City, the Florida Keys, Charlotte, Columbus, Park City, Vancouver, Ottawa, Toronto, Vail, Alta Ski Area, and the Sundance Film Festival. Our Culture At Ripe, we value tenacity, candor, growth, transparency, balance, and simplicity. Everyone on our team has a real life outside of work, and we see balance as the key to long-term success. From world-class cyclists and golfers to ski coaches, musicians, and weekend adventurers, we bring diverse passions to the table—and we work just as hard to support each other’s lives outside of work as we do to hit company goals. Position Objective The Senior Marketing Manager will lead and execute Ripe’s full marketing function—including demand generation, brand growth, content development, visual design, and product marketing. This role ensures strategic alignment across departments while delivering high-quality, impactful outputs in visual, written, and digital marketing. Key Responsibilities Strategic Marketing Oversight Collaborate with the VP of Marketing and CEO to develop quarterly marketing key results that align with the company's OKRs. Define, track, and report on KPIs. Build and maintain internal SOPs and workflows in Confluence. Facilitate monthly marketing meetings and cross-department updates. Brand & Communications Maintain and evolve brand voice, guidelines, and messaging. Draft or approve all external communications (emails, press releases, collateral). Lead PR initiatives and manage co-branded partner content. Visual Design & Asset Creation Design or oversee creation of assets for web, sales, conferences, and platform UI. Ensure visual consistency across Ripe’s digital and client-facing tools. Support lightweight front-end adjustments using HTML/CSS. Product Marketing Partner with Product and Sales on positioning and GTM strategies. Conduct visual and messaging audits of client product implementations. Demand Generation & Campaigns Plan and execute lead-gen campaigns across email, paid search, and social. Manage SEO/SEM strategy and optimization. Build lead scoring and workflows in HubSpot. Content Development Own the editorial calendar. Write and edit blogs, case studies, guides, and email campaigns. Coordinate publishing schedules and cross-channel promotion. Platform & Web Management Maintain Ripe’s web properties (BookRipe.com, StayParkCity.com, Product Hub). Manage CMS content updates, page builds, and on-page SEO. Analytics & Optimization Use Google Analytics, HubSpot, and Hotjar to test and iterate. Internal Collaboration Support Client Success and Ops with branded experiences and client deliverables. Approve or design client-specific assets (map pins, confirmations, content). Align workflows for branded content delivery and version control. Skills & Qualifications Required Skills Experience (2–4+ years) in B2B SaaS or technology marketing, ideally in travel, hospitality, or related industries. Strong track record in demand generation, campaign execution, and lead pipeline management. Proficiency in HubSpot (or equivalent marketing automation/CRM platform). Excellent writing and editing skills for both long-form and short-form content. Hands-on ability with design tools (Adobe Creative Suite, Canva, or similar). Familiarity with CMS platforms (WordPress, Webflow, etc.) and basic HTML/CSS for content edits. Strong analytics and reporting skills, with experience using Google Analytics, SEO/SEM tools, and campaign dashboards. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Exceptional cross-functional communication and collaboration skills. Preferred Skills Experience managing brand strategy, PR, and external communications. Knowledge of UI/UX best practices for marketing-driven digital design. Familiarity with SEO/SEM optimization tools (e.g., SEMrush, Ahrefs, Google Ads). Background in product marketing, including go-to-market strategies and sales enablement. Experience in event marketing and tradeshow collateral development. Passion for travel, tourism, or hospitality industries. Personal Attributes Strategic thinker with a roll-up-your-sleeves execution mindset. Highly organized, proactive, and detail-oriented. Comfortable in a startup/scale-up environment with evolving priorities. Creative problem-solver who thrives in both autonomous and team-driven work. Success Criteria Increased sales lead volume and quality Timely delivery of campaigns and content Improvements in engagement and growth metrics High cross-functional satisfaction with marketing output Consistent and compelling brand messaging Compensation & Perks Salary: $65,000 – $80,000 (based on experience) Flexible work schedule (location and time of day) Outdoor & lifestyle perks: hiking, biking, and ski buddies At Ripe, your personal and family well-being comes first. We believe balance and trust are the foundation for doing great work. Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Travel Arrangements We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr